Positioning 101 for Freelancers w/ Philip Morgan

09/13/22 • 48 min

Episode Summary

We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.

Links

Guest

Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:

Hybrid revenue models that blend digital products with services,
Writing and publishing books that have generated in excess of $100,000 in direct revenue,
Using publishing to cultivate a strong point of view, expertise, and authority
Small-scale research.

Panelists

Erik Dietrich
Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

Electric Bike (Philip)
HitSubscribe Community (Erik), This Article about User Acceptance Testing (Erik)
Beginners: The Joy and Transformative Power of Lifelong Learning (Reuven)

Never miss an episode

Help the show

Episode Summary

Links

Guest

Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:

Hybrid revenue models that blend digital products with services,
Writing and publishing books that have generated in excess of $100,000 in direct revenue,
Using publishing to cultivate a strong point of view, expertise, and authority
Small-scale research.

Panelists

Erik Dietrich
Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

Electric Bike (Philip)
HitSubscribe Community (Erik), This Article about User Acceptance Testing (Erik)
Beginners: The Joy and Transformative Power of Lifelong Learning (Reuven)

Never miss an episode

Help the show

Previous Episode

Preparing Your Freelance Practice: Laying the Groundwork

In this episode, our panel takes a deep dive into preparing your freelance practice and discusses:

Their stories of how they got started
What they would do differently, and
The things to keep in mind when you're actually starting up your practice

Panelists

Erik Dietrich
Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

Books - The Lean Startup, Profit First (Erik)
Articles - This article about cycle time in software development (Erik)
Keyboard - The CODE Keyboard (Reuven)

Never miss an episode

Help the show

Next Episode

Marketing 101 for Freelancers

In this episode, our panel takes a deep dive into marketing for freelancers. All your questions will be answered:

What is marketing?
Where does marketing stop and sales begin?
What are the prerequisites for marketing?
What do we do for marketing?
Best ways for getting started

Panelists

Erik Dietrich
Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out: