Matt Roberts | Founder & CEO | Drive & Company - The Business of Creativity Podcast

05/24/24 • 33 min

Matt Roberts created a newsletter that almost every NCAA Division I Director of Athletics reads everyday. The D1.ticker is one of the primary sources of information covering key business developments throughout the college athletics industry. His business, Drive & Company, exists to make the lives of decision makers in college athletics easier.

Build trust through consistency
Act on ideas that add value to customers
Be realistic about who you are and what you are good at

In this episode, Roberts covers the thought process behind creating the business and how he views value creation around his company's purpose. - The Business of Creativity Podcast - Tai M. Brown

Build trust through consistency
Act on ideas that add value to customers
Be realistic about who you are and what you are good at

In this episode, Roberts covers the thought process behind creating the business and how he views value creation around his company's purpose. - The Business of Creativity Podcast - Tai M. Brown

Previous Episode

Kaity Iwashita | Co-President GWBA | FT-MBA '23

Kaity Iwashita, FT-MBA and Co-President of Graziadio Women's Business Association discusses how she got an internship with Nike, her goals with GWBA, and the importance of networking.

Next Episode

Urina Harrell | Founder & CEO | Vox Pop Branding - The Business of Creativity Podcast

Urina Harrell started her company, Vox Pop Branding, while she was a student-athlete at Duke. At the time, college athletes couldn't make any extra income as it was before the Name-Image-Likeness movement we see today. Now, 11 years later, she is still focused on the purpose of the company which is to help people grow their businesses using positive impact messaging.

Key insights:

Communication breakdowns often underlie organizational challenges
Her background as a Walmart buyer informs her marketing expertise
If the work you do is based on who you are, work-life balance can be elusive

With clients such as Jrue & Lauren Holiday, Harrell is very selective in the businesses she engages with. The primary filter is the focus on positive impact. - The Business of Creativity Podcast - Tai M. Brown