The Business of Creativity Podcast

Matt Roberts created a newsletter that almost every NCAA Division I Director of Athletics reads everyday. The D1.ticker is one of the primary sources of information covering key business developments throughout the college athletics industry. His business, Drive & Company, exists to make the lives of decision makers in college athletics easier.

• Build trust through consistency
• Act on ideas that add value to customers
• Be realistic about who you are and what you are good at

In this episode, Roberts covers the thought process behind creating the business and how he views value creation around his company's purpose. - The Business of Creativity Podcast - Tai M. Brown

Dr. Michael Cusumano, Managing Director at Cusumano Real Estate and 2022 Doctor of Business Administration, discusses his research on the LEED and Cal-Green designations and whether or not they have a positive impact on the environment. Cusumano also covers his reason for pursuit of his doctorate.

Kaity Iwashita, FT-MBA and Co-President of Graziadio Women's Business Association discusses how she got an internship with Nike, her goals with GWBA, and the importance of networking.

Ece Er Aydin, founder of Olizzi Olive Oil Company, talks about using the diverge-converge method to come up with her business idea while in the entrepreneurship class at Graziadio. Aydin also discusses her method for expanding into the Japanese market. The conversation wraps on the value of decision intelligence and the entrepreneurship mindset.

BOCreativity Question: When should an entrepreneur's role change within the company they founded?

Peak Sports MGMT executives, Ryan Holloway (President) and Wes Abercrombie (Vice President), talk about evolving roles within the company. Holloway, co-founder and president, has been the technician, the manager, and the entrepreneur throughout the company's existence. Abercrombie started in an entry-level position and has worked his way up to the #3 executive within the organization. The two hash out roles and responsibilities as Abercrombie's role and influence has grown along with the company.

Peak Sports MGMT is a 3rd Party Multi-Marketing company which operates primarily within the college athletics industry. - The Business of Creativity Podcast - Tai M. Brown