008: Defining Your Core Brand Message, part 1

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Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message...and a great piece from This American Life.

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

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LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Since brands and businesses are run by people...

And most people like to avoid challenges...

Most brands and businesses struggle to define their core message.

Why?

Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?

Find out in today’s episode. It’s part 1 of 2 episodes on defining your Core Marketing Message.

By the end of part 1, you'll have answers to these 3 questions:

What is ‘your Core Message’? What does that even mean?
What are some differences between your Core Message and other things like a Brand Statement, Positioning Statement, Elevator Pitch?
Where are the the challenges and minefields when defining your Core Message?

It’s part 4 of the Radical Empathy Brand Framework©...or R.E.Brand © for short.

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RESOURCES FROM THIS EPISODE

Get your copy of The Radical Empathy Brand Framework »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message...and a great piece from This American Life.

--->

LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Previous Episode

007: PART 3 of The Radical Empathy Brand Framework (R.E.Brand)

Who doesn’t like a good fight? In today’s episode, you’ll get a mini-showdown between marketing and branding.

It's an area that’s confusing for so many personal brands and businesses. And where there’s confusion, there’s little chance you can grow your business and excel.

By the end of this episode, you'll have answers to these 3 questions:

What is marketing, its strengths and weaknesses for your personal brand?
What are the two basic types of marketing you need to know?
What's the relationship between marketing and branding—and does it really matter if you know the difference?

It’s part 3 of the Radical Empathy Brand Framework©...or R.E.Brand © for short.

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RESOURCES FROM THIS EPISODE

Get your copy of The Radical Empathy Brand Framework »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Organize Your Digital Life for Creatives »

The Clear Plan for Creatives to Easily Organize Your Digital Worklife. Bring order to the chaos of your Mac Hard Drive, Files, & Projects once for all!

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Next Episode

009: Defining Your Core Brand Message, part 2

As we explored in part 1 of your Core Brand Message...

Most brands and businesses struggle to define their core message.

Why?

Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?

In part 2 of the episode on defining your Core Brand Message, you'll have answers to the final 2 questions:

What are the ingredients of your core message?
Why does having a core message benefit you?

--->

RESOURCES FROM THIS EPISODE

Get your copy of The Radical Empathy Brand Framework »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message...and a great piece from This American Life.

--->

LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201