The Brand ED Podcast

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

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039: A Special Brand ED Podcast Announcement!

The Brand ED Podcast

04/16/21 • 7 min

Some cool new features are headed your way on The Brand ED Podcast.

Listen to this short announcement to find out what’s coming!

More opportunities to transform your brand and business are just around the corner.

Keep your eyes on this feed to take more ownership of positioning, pitching, and profiting from your life-giving personal brand!

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ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Coaching Certification Programs: The Complete List (2020) Article »

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035: Turn Your Unique Approach into Powerful Positioning for Your Coaching, Consulting, or Speaker Business

The Brand ED Podcast

03/09/21 • 36 min

Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services.

Maybe you’re...

John Maxwell certified
A StoryBrand Guide
A Business Made Simple Coach
A Toastmaster Speaker
Or certified through another International Coach Federation (ICF) program

In this episode, we look at some simple steps to turn your certification, framework, or approach into powerful positioning for your brand and business.

It’s the third “P” you use to amplify your unique value and positioning in a crowded Coaching, Consulting, and Speaker marketplace.

Take Control of How You’re Positioned in the Market

By the time you’re done enjoying this one, you’ll get answers to these copywriting questions:

Where is the simplest place to start positioning your business when you’re struggling to nail down who your customer is or even what you want to offer?
How do you leverage your certification or unique approach when positioning your brand?
Why you risk missing out on more customers and more business by ignoring the ‘process passivity’ of your audience?

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Here’s a link to the article referenced in this episode.

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

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028: How to Use Your Brain to Unlock Business Success With Dr. Eugene Choi

The Brand ED Podcast

01/20/21 • 33 min

Is your own brain secretly sabotaging your business success?

Dr. Eugene Choi breaks it down for us in part 1 of this amazing interview.

Discover why Eugene left behind the 6 years he spent getting his Doctorate degree and a 6-figure salary on a quest to connect the impact of your brain on your business.

In part 1 of this interview, you’ll learn the answer to this question:

How does your brain sabotage your business success?

BONUS OFFER

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RESOURCES FROM THIS EPISODE

Speakers, Coaches, Teachers, Trainers, And Course Creators, get empowered to create new streams of income around your expertise. Join me, along with 50+ industry experts with high-income skills! My session will cover The Exact Website Page Design for Coaches, Consultants, Trainers, Teachers and Speakers to Get Hired. Don’t miss this amazing opportunity to mastermind with 50+ industry leaders! http://rbyf.us/monetize

Connect With Dr. Eugene Choi

Subscribe to Neurohacking Podcast hosted by Dr. Eugene Choi.
Email Eugene at [email protected]

SHARE THIS EPISODE

Know someone who has their own business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Free Training: The Exact Website Wireframe For Consultants, Coaches, and Speakers to Get Hired »

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I help you Pitch, Position, and Profit from your brand. Find out more at robbyf.com.

022: 7 Myths that Make Wordpress the Wrong Choice for Many Consulting, Coaching & Speaker Personal Brand Websites

The Brand ED Podcast

11/10/20 • 29 min

What’s the best website builder or platform for your consulting, coaching, or speaker personal brand website?

No doubt, the popular vote goes to Wordpress. But there are a lot of misperceptions around Wordpress and its usefulness for your business—especially if you’re a personal brand.

In this episode, you’ll learn the answer to these questions and more:

Why is having a Wordpress site not as “cheap” or inexpensive as I may think?
Why should you be skeptical when hiring some web designers who recommend Wordpress to you?
Why you’re NOT doomed if you choose a different option other than Wordpress?

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RESOURCES FROM THIS EPISODE

Reserve your spot for this free webinar training coming up on Thursday, Dec 17th at 1pm ET (12pm CT / 11am MT / 10am PT)

Why I Don’t Recommend Bluehost (And Many Other Popular, Cheap WordPress Hosts) »

Read my blog post on why I do NOT recommend a cheap Wordpress host for your personal brand website.

SHARE THIS EPISODE

Have a friend who’s trying to start or grow a business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Mike’s FREE Brand You Bootcamp »

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

019: The Critical Steps to Launching a Profitable Personal Brand with Mike Kim

The Brand ED Podcast

10/14/20 • 38 min

This week we meet the FIRST special guest on the show—Mike Kim.

Mike is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst.

For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays you’ll find him helping personal brands get started, looking for the next great place to scuba dive, and bouncing between the East and West coast — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.

On this episode, Mike & I discuss how he started his own personal brand, how he overcame his lack of ‘formal business classes’, and what it takes for others to launch a profitable personal brand business.

Listen and discover the critical steps to starting and building a successful personal brand.

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RESOURCES FROM THIS EPISODE

The starting place for anyone considering launching a profitable personal brand business.

MORE WAYS TO CONNECT WITH MIKE KIM:

Pics from the Recording Closet »

As promised, check my Instagram for some pics from the ‘recording closet’ when Mike and I recorded this interview. Reality is way funnier than perception.

SHARE THIS EPISODE

Have a friend who’s wanting to start a personal brand business? Click the share button ( ) on your phone and share this episode with them right now.

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Top 20 Website Resources for 2020 »

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

008: Defining Your Core Brand Message, part 1

The Brand ED Podcast

07/21/20 • 22 min

Since brands and businesses are run by people...

And most people like to avoid challenges...

Most brands and businesses struggle to define their core message.

Why?

Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?

Find out in today’s episode. It’s part 1 of 2 episodes on defining your Core Marketing Message.

By the end of part 1, you'll have answers to these 3 questions:

What is ‘your Core Message’? What does that even mean?
What are some differences between your Core Message and other things like a Brand Statement, Positioning Statement, Elevator Pitch?
Where are the the challenges and minefields when defining your Core Message?

It’s part 4 of the Radical Empathy Brand Framework©...or R.E.Brand © for short.

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RESOURCES FROM THIS EPISODE

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message...and a great piece from This American Life.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Top 20 Website Resources for 2020 »

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

006: PART 2 of The Radical Empathy Brand Framework

The Brand ED Podcast

07/07/20 • 26 min

Question: Can being an expert at what you do make you a WORSE marketer?

Sounds crazy, right? Of course—we all think—the more expertise you have, the more value you have to offer.

Not so fast. Check out the counterintuitive answer in today’s episode. See if you suffer from “The BIG Nose/Knows Problem.”

By the end of this episode, you'll have answers to these 3 questions:

Where do good leaders, business owners, and engaged Personal Brands START their marketing?...it’s NOT where you think!
What you need to 'get out of the way' for more engaging marketing and stronger branding? (aka “The BIG Nose/Knows Problem”)
What hidden shortcut can you take to unlock more power in your marketing and branding?

It’s part 2 of the Radical Empathy Brand Framework©...or R.E.Brand © for short 😀

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RESOURCES FROM THIS EPISODE

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Jerry Seinfeld Talks About Keeping an Audience’s Attention »

Check out this podcast interview where famed comedian Jerry Seinfeld talks about how to gauge and keep your audience’s attention.

Go and See Podcast with Malcolm Gladwell »

Hear the story about the Lexus Engineer mentioned in today’s episode and how he started from a COMPLETELY different vantage point.

Recommended Resources »

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

Top 20 Website Resources for 2020 »

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

010: Save Me from All the Marketing Gurus (A Reprieve & Reminder)

The Brand ED Podcast

08/04/20 • 30 min

Ever feel like you need a guru to save you from the myriad of marketing and branding gurus?

Like a guru who could tell you which gurus to listen to, which ones to ignore, and when to listen them.

By the end of today’s episode, you'll have answers to these 3 questions:

Why short-term marking solutions can sabotage your results?
How to avoid getting huge biceps and scrawny legs in your branding and marketing?
Why there is a better way than running yourself ragged on the guru hamster wheel?

So sit back. Relax. Take a deep breath and enjoy a reprieve from all the gurus.

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RESOURCES FROM THIS EPISODE

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Fuller Projection Map »

The “Dymaxion Map”—or Fuller Projection Map—is the only flat map of the entire surface of the Earth which reveals the planet as one island in one ocean, without any visually obvious distortion of the relative shapes and sizes of the land areas, and without splitting any continents. It was developed by R. Buckminster Fuller.

Animated GIF of Fuller Projection Map (unfolding globe) »

Watch the globe unfold into the Fuller Projection Map in this simple GIF animation. Very cool!

Recommended Resources »

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

040: A Behind-the-Scenes Look at a 6-Figure Consulting Personal Brand with Mary Valloni

The Brand ED Podcast

04/20/21 • 39 min

What’s the path to a successful consulting business and personal brand?

There’s lots of advice out there about how you should do it. Several guru’s make it look pretty straightforward.

But is there really one, linear, step-by-step path?

Find out how Mary Valloni built her 6-figure personal brand and consulting business and learn...

How Mary got started in her consultancy
How she developed her own framework and turned it into a book
How she used her framework, book, and purpose to position herself into a 6-figure consulting business

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FULLY FUNDED ACADEMY

Raise More Support & Get Fully Funded. Join Mary (and me!) inside the academy. Use this link to get an exclusive discount.

CONNECT WITH MARY VALLONI

Connect with Mary and find out more about her book, Fundraising Freedom.

maryvalloni.com

SPECIAL ANNOUNCEMENT

The first Brand Ed Bullet episode lands this Friday! Keep your eyes and ears on this feed to check it out.

ASK A QUESTION ABOUT POSITIONING YOUR BRAND

Got a question about how to position your coaching, consulting, or speaker brand? Let me know and I’ll answer it on the podcast. Submit your question for the podcast here »

SHARE THIS EPISODE

Know someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.

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LET’S CONNECT

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201