Is AI the Secret to B2B Breakthroughs? 🤔
11/05/24 • 55 min
In this episode of the Brand Behavior podcast, host Juntae DeLane explores the intersection of direct-to-consumer (DTC) and business-to-business (B2B) marketing strategies. The discussion focuses on how B2B marketers can learn from the innovative approaches of consumer brands, particularly in personalization and storytelling. The guests for this episode are A. Lee Judge, co-founder and CMO at Content Monsta, and Carla Johnson, a globally recognized keynote speaker and marketing strategist.
Is AI the secret to B2B breakthroughs? Our latest video delves into this critical question, exploring how AI is transforming B2B marketing strategies. As a black-owned business, we bring unparalleled value through cultural insights and diverse perspectives, aiming to transform your business. Our discussions navigate the inspiring world of direct-to-consumer brands, revealing the innovative strategies B2B marketers can adopt for their own success.
We embrace our identity as a black-owned agency, committed to agency diversity and excellence. With tenacity and originality, we craft narratives that captivate and engage, leveraging our unique insights to deliver results that resonate with all audiences. Our dedication to digital marketing excellence sets a new standard for agency commitment.
Join us as we lead the charge in culturally insightful marketing strategies. Collaborate with us to harness the power of AI and transform your business. Let's build a community of forward-thinking brands ready to make a difference. Subscribe, share, and be part of our movement. #DigitalMarketing #BlackOwnedAgency #AgencyDiversity #AgencyCommitment
#emailmarketing #leadgeneration #coldemail #datapersonalization #coldemailoutreach
Speakers
- A. Lee Judge: http://www.ALeeJudge.com
- Carla Johnson: https://www.linkedin.com/in/carlajohnson/
CHAPTERS:
00:00 - Intro
02:22 - Personalization and Consumer Experience
05:17 - Infusing Personality in B2B Brands
14:17 - Engaging Clients Through Multimedia
17:05 - Creating a Feedback Loop in B2B
19:08 - Enhancing Brand Story with Trends
23:05 - Using Technology in B2B Like D2C
25:29 - The Fast & The Fearful
29:54 - Setting Up B2B Marketing Teams for Success
33:00 - Importance of Marketing R&D Budget
35:15 - Key Metrics for B2B Marketers
45:02 - Bad, Bold, or Brilliant Strategies
49:30 - Essential Tools for Marketers
51:43 - Promotions by Lee
52:38 - Promotions by Carla
54:08 - Outro
In this episode of the Brand Behavior podcast, host Juntae DeLane explores the intersection of direct-to-consumer (DTC) and business-to-business (B2B) marketing strategies. The discussion focuses on how B2B marketers can learn from the innovative approaches of consumer brands, particularly in personalization and storytelling. The guests for this episode are A. Lee Judge, co-founder and CMO at Content Monsta, and Carla Johnson, a globally recognized keynote speaker and marketing strategist.
Is AI the secret to B2B breakthroughs? Our latest video delves into this critical question, exploring how AI is transforming B2B marketing strategies. As a black-owned business, we bring unparalleled value through cultural insights and diverse perspectives, aiming to transform your business. Our discussions navigate the inspiring world of direct-to-consumer brands, revealing the innovative strategies B2B marketers can adopt for their own success.
We embrace our identity as a black-owned agency, committed to agency diversity and excellence. With tenacity and originality, we craft narratives that captivate and engage, leveraging our unique insights to deliver results that resonate with all audiences. Our dedication to digital marketing excellence sets a new standard for agency commitment.
Join us as we lead the charge in culturally insightful marketing strategies. Collaborate with us to harness the power of AI and transform your business. Let's build a community of forward-thinking brands ready to make a difference. Subscribe, share, and be part of our movement. #DigitalMarketing #BlackOwnedAgency #AgencyDiversity #AgencyCommitment
#emailmarketing #leadgeneration #coldemail #datapersonalization #coldemailoutreach
Speakers
- A. Lee Judge: http://www.ALeeJudge.com
- Carla Johnson: https://www.linkedin.com/in/carlajohnson/
CHAPTERS:
00:00 - Intro
02:22 - Personalization and Consumer Experience
05:17 - Infusing Personality in B2B Brands
14:17 - Engaging Clients Through Multimedia
17:05 - Creating a Feedback Loop in B2B
19:08 - Enhancing Brand Story with Trends
23:05 - Using Technology in B2B Like D2C
25:29 - The Fast & The Fearful
29:54 - Setting Up B2B Marketing Teams for Success
33:00 - Importance of Marketing R&D Budget
35:15 - Key Metrics for B2B Marketers
45:02 - Bad, Bold, or Brilliant Strategies
49:30 - Essential Tools for Marketers
51:43 - Promotions by Lee
52:38 - Promotions by Carla
54:08 - Outro
Previous Episode
Decode Consumer Psychology: Insider Marketing Tips
In this episode, Juntae DeLane hosts a discussion on consumer psychology and its impact on marketing strategies with experts Zontee Hou and Jessica Veronica Couch. They explore psychological triggers in fashion marketing, the importance of data in understanding consumer behavior, and the role of neuro marketing tactics. The conversation also delves into the challenges of identifying fashion trends, balancing data privacy with personalization, and leveraging cultural insights for effective campaigns. The episode concludes with a segment on tools for marketers and a review of controversial marketing case studies.
Speakers
- Zontee Hou: http://mediavolery.com
- Jessica Veronica Couch: http://www.looksforeverybody.com
CHAPTERS:
00:00 - Intro
02:14 - Psychological Triggers in Marketing
05:12 - Data-Driven Consumer Motivations
09:29 - Fashion Trends Determination
13:47 - Encouraging Customer Data Sharing
14:40 - Community Building with Data
17:51 - Sephora's Data Collection Success
19:57 - Creating Natural Customer Behaviors
21:05 - Consumer Privacy vs Personalization
24:35 - Neuromarketing Strategies
30:19 - Neuromarketing in Fashion & Beauty
35:22 - Social Insights for Campaigns
38:35 - Essential Marketing Tools
41:28 - Bad, Bold, or Brilliant Marketing
47:25 - Connecting with Jessica and Zontee
47:55 - Finding Dr. Jessica Exposito
48:00 - Connecting with Veronica Romney
48:20 - Outro
Next Episode
AI & Predictive Analytics: Revolutionizing Customer Insights
Stay ahead of the curve by preparing for the AI tsunami. Our experts share practical tips on how businesses can leverage AI to drive growth and innovation. Whether you're a marketing pro, an entrepreneur, or just curious about the future of digital strategy, this episode is packed with valuable insights.
We delve headfirst into the intricate world of AI, unraveling how predictive analytics are changing the game in consumer understanding and engagement. Our team is dedicated to creating strategies that not only meet customer needs but also align with ethical standards, ensuring responsible use of technology.
Join us in this dynamic journey as we explore the future of digital strategy, embracing diversity and innovation. Collaborate with us to harness the power of AI while maintaining a strong sense of community and partnership. Together, we will lead the charge towards a more inclusive, innovative, and insightful marketing landscape. Subscribe, connect, and be part of a movement that values creativity and collaboration. The future is AI, and we are here to guide you every step of the way. #DigitalMarketing #BlackOwnedAgency #AgencyDiversity #AgencyCommitment #microsoftdynamics365 #customerlifetimevalue #predictiveanalyticsmarketing #predictivemarketinganalytics #marketingautomation
Speakers
- Pierre Debois: https://www.linkedin.com/in/pierredebois/
- Hanoz Tabak: https://www.linkedin.com/in/hanoztabak/
- Chris N. West: https://www.linkedin.com/in/speakerchrisnwest/
CHAPTERS:
00:00 - Intro
02:16 - Predictive Analytics Evolution
04:30 - Business Roadblocks in Predictive Analytics
06:15 - Analytics and Consumer Behavior Alignment
11:58 - Tech Toolkit for Personalization at Scale
16:33 - Non-Creepy Personalization Strategies
21:44 - Ethical Considerations in AI
27:20 - Addressing Bias in AI
30:10 - Multi-Agent AI Explained
32:36 - Secret Sauce for AI Marketing Success
33:37 - Successful AI and Predictive Analytics Examples
34:28 - Proving ROI of AI in Business
36:23 - Preparing for the AI Tsunami
37:23 - Future Trends in AI and Predictive Analytics
38:48 - Exciting Developments and Cautions in AI
40:20 - Bad, Bold, or Brilliant Decisions
45:46 - Essential Tools for AI
47:20 - What's Cooking in AI
49:50 - Who is Jonathon
49:53 - Outro
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