AI & Predictive Analytics: Revolutionizing Customer Insights

11/12/24 • 51 min

Stay ahead of the curve by preparing for the AI tsunami. Our experts share practical tips on how businesses can leverage AI to drive growth and innovation. Whether you're a marketing pro, an entrepreneur, or just curious about the future of digital strategy, this episode is packed with valuable insights.

We delve headfirst into the intricate world of AI, unraveling how predictive analytics are changing the game in consumer understanding and engagement. Our team is dedicated to creating strategies that not only meet customer needs but also align with ethical standards, ensuring responsible use of technology.
Join us in this dynamic journey as we explore the future of digital strategy, embracing diversity and innovation. Collaborate with us to harness the power of AI while maintaining a strong sense of community and partnership. Together, we will lead the charge towards a more inclusive, innovative, and insightful marketing landscape. Subscribe, connect, and be part of a movement that values creativity and collaboration. The future is AI, and we are here to guide you every step of the way. #DigitalMarketing #BlackOwnedAgency #AgencyDiversity #AgencyCommitment #microsoftdynamics365 #customerlifetimevalue #predictiveanalyticsmarketing #predictivemarketinganalytics #marketingautomation

Speakers

Pierre Debois: https://www.linkedin.com/in/pierredebois/
Hanoz Tabak: https://www.linkedin.com/in/hanoztabak/
Chris N. West: https://www.linkedin.com/in/speakerchrisnwest/

CHAPTERS:
00:00 - Intro
02:16 - Predictive Analytics Evolution
04:30 - Business Roadblocks in Predictive Analytics
06:15 - Analytics and Consumer Behavior Alignment
11:58 - Tech Toolkit for Personalization at Scale
16:33 - Non-Creepy Personalization Strategies
21:44 - Ethical Considerations in AI
27:20 - Addressing Bias in AI
30:10 - Multi-Agent AI Explained
32:36 - Secret Sauce for AI Marketing Success
33:37 - Successful AI and Predictive Analytics Examples
34:28 - Proving ROI of AI in Business
36:23 - Preparing for the AI Tsunami
37:23 - Future Trends in AI and Predictive Analytics
38:48 - Exciting Developments and Cautions in AI
40:20 - Bad, Bold, or Brilliant Decisions
45:46 - Essential Tools for AI
47:20 - What's Cooking in AI
49:50 - Who is Jonathon
49:53 - Outro

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Speakers

Pierre Debois: https://www.linkedin.com/in/pierredebois/
Hanoz Tabak: https://www.linkedin.com/in/hanoztabak/
Chris N. West: https://www.linkedin.com/in/speakerchrisnwest/

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Previous Episode

Is AI the Secret to B2B Breakthroughs? 🤔

In this episode of the Brand Behavior podcast, host Juntae DeLane explores the intersection of direct-to-consumer (DTC) and business-to-business (B2B) marketing strategies. The discussion focuses on how B2B marketers can learn from the innovative approaches of consumer brands, particularly in personalization and storytelling. The guests for this episode are A. Lee Judge, co-founder and CMO at Content Monsta, and Carla Johnson, a globally recognized keynote speaker and marketing strategist.

Is AI the secret to B2B breakthroughs? Our latest video delves into this critical question, exploring how AI is transforming B2B marketing strategies. As a black-owned business, we bring unparalleled value through cultural insights and diverse perspectives, aiming to transform your business. Our discussions navigate the inspiring world of direct-to-consumer brands, revealing the innovative strategies B2B marketers can adopt for their own success.
We embrace our identity as a black-owned agency, committed to agency diversity and excellence. With tenacity and originality, we craft narratives that captivate and engage, leveraging our unique insights to deliver results that resonate with all audiences. Our dedication to digital marketing excellence sets a new standard for agency commitment.
Join us as we lead the charge in culturally insightful marketing strategies. Collaborate with us to harness the power of AI and transform your business. Let's build a community of forward-thinking brands ready to make a difference. Subscribe, share, and be part of our movement. #DigitalMarketing #BlackOwnedAgency #AgencyDiversity #AgencyCommitment
#emailmarketing #leadgeneration #coldemail #datapersonalization #coldemailoutreach
Speakers

A. Lee Judge: http://www.ALeeJudge.com
Carla Johnson: https://www.linkedin.com/in/carlajohnson/

CHAPTERS:
00:00 - Intro
02:22 - Personalization and Consumer Experience
05:17 - Infusing Personality in B2B Brands
14:17 - Engaging Clients Through Multimedia
17:05 - Creating a Feedback Loop in B2B
19:08 - Enhancing Brand Story with Trends
23:05 - Using Technology in B2B Like D2C
25:29 - The Fast & The Fearful
29:54 - Setting Up B2B Marketing Teams for Success
33:00 - Importance of Marketing R&D Budget
35:15 - Key Metrics for B2B Marketers
45:02 - Bad, Bold, or Brilliant Strategies
49:30 - Essential Tools for Marketers
51:43 - Promotions by Lee
52:38 - Promotions by Carla
54:08 - Outro

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Next Episode

Networking Secrets: How to Build a Powerful Business Network

In this value-packed episode of Brand Behavior, we explore powerful networking secrets with industry experts who share their proven tactics for building meaningful professional connections.
Get insider tips on leveraging LinkedIn effectively, creating authentic personal brands, and implementing innovative networking strategies that work in today's digital age. Our expert panel shares real experiences and practical advice on everything from optimizing your professional profile to making lasting impressions at networking events.
Whether you're a seasoned professional looking to expand your network or a recent graduate starting your career journey, this episode provides actionable strategies you can implement immediately. Learn how to stand out in a crowded job market, build genuine professional relationships, and create networking opportunities that lead to dream career positions.
Join us for an insightful discussion on modern networking tactics, personal branding, and relationship building that can help advance your career without spending a dime. This episode is packed with practical tips, real-world examples, and proven strategies for networking success in today's competitive professional landscape.
#linkedinleadgeneration #linkedinmarketing #howtonetwork #personalbranding #linkedinstrategy

Speakers

Chelsea Fan: https://www.linkedin.com/in/chelseaevelyn/
Leko Ritchy: https://www.linkedin.com/in/lekoritchie/
David Capablanca: http://www.conscioustradingacademy.com

CHAPTERS:
00:00 - Intro
01:26 - Panelist Introductions
02:53 - Importance of Networking Strategies
03:24 - LinkedIn's Impact on Networking
08:15 - Leveraging LinkedIn for Success
11:15 - Content Strategy on LinkedIn
12:40 - Optimizing Your LinkedIn Profile
19:20 - Enhancing Personal Branding
25:50 - Successful Networking Techniques
29:54 - Innovative Networking Approaches
33:27 - Importance of Follow-Up in Networking
34:40 - Networking Tips Before Entering a Room
40:54 - LinkedIn Perceptions: Is It Cringe?
47:22 - Bad, Bold, or Brilliant Networking Ideas
47:47 - Virtual Networking Events Insights
51:34 - Speed Networking Techniques
54:27 - Networking in Online Communities
58:10 - Essential Networking Tools
01:01:40 - Finding Our Guests Online