
The HowdyGo Bootstrapping Journey with Tom Bruining
08/30/24 • 39 min
What influences the decision to bootstrap a startup as opposed to going down the fundeaising route, and if you decide to go that waty, how do you do it? My guest for this episode, Tom Bruining, stepped out of a long histopry of working in funded startups and decided to do just that. Along with his co-founders, Tom started HowdyGo, a product that allows you to easyilu Capture real, interactive product demos
To share that journey and help us learn from it, Tom joins us now.
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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and edited by Sammy Perryman. Original sound design by Rob Clarke. Executive Producers are Natalie Ellis and Scotty Allen for Hieland Road.
If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch
Hosted on Acast. See acast.com/privacy for more information.
What influences the decision to bootstrap a startup as opposed to going down the fundeaising route, and if you decide to go that waty, how do you do it? My guest for this episode, Tom Bruining, stepped out of a long histopry of working in funded startups and decided to do just that. Along with his co-founders, Tom started HowdyGo, a product that allows you to easyilu Capture real, interactive product demos
To share that journey and help us learn from it, Tom joins us now.
--------
The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and edited by Sammy Perryman. Original sound design by Rob Clarke. Executive Producers are Natalie Ellis and Scotty Allen for Hieland Road.
If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Transitioning from Founder Led Sales with Gavin Tye
Most founders don’t see themselves as sales people, and many either try to avoid taking on that role altogether, or offloading it as soon as possible. What is the best way for founders to approach sales when its not a comfortable pair of shoes, how do you know when it’s time to transition away from founder-led sales, and how do you do it?
To help me unpack this host Scotty Allen is joined by Gavin Tye. Gavin is the founder of sales market fit where he helps founders, and their teams create a repeatable sales framework that delivers real results for their business.
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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and edited by Sammy Perryman. Original sound design by Rob Clarke. Executive Producers are Natalie Ellis and Scotty Allen for Hieland Road.
If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Keeping up (or not) with AI with Gavin Reddrop
If you work in tech and or with startups and you haven’t heard a dozen people say a version of “we need to add AI” ot “I’m building an AI product”, then well weve been in different meetings. It can feel like a mess of talk and buzzwords, and honestly a lot of it is, so how does the average founder navigate all the noise and work out what we really should be focusing on when it comes to AI?
is here to help try to asnwer that question. Gavin is the founder of Tactic AI and the developer of the Airtok AI Token.
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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and edited by Sammy Perryman. Original sound design by Rob Clarke. Executive Producers are Natalie Ellis and Scotty Allen for Hieland Road.
If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch
Hosted on Acast. See acast.com/privacy for more information.
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