Ep. 49: Leveraging VR to Make Ads an Experience with Ara Parikh and Michael Rucker of OmniVirt
03/01/18 • 26 min
VR is about immersion. Rather than simply witnessing an experience, we become a part of it. Imagine the advantage for brands and publishers if their content could leverage that same kind of engagement, creating ads that include us in an immersive media experience.
OmniVirt is a VR and AR advertising platform for brands and publishers with the capacity to distribute 360° video content that audiences can view with one tap—no app installation or headset required. The company seeks to help creators monetize their videos on the web, and they serve high-profile clients like The New York Times, Universal Pictures and VICE, among many others. COO Michael Rucker spent seven years at YouTube before co-founding OmniVirt, and Ara Parikh served as an emerging media analyst at Innosight before becoming the head of product marketing.
Ara and Michael join us today to explain how OmniVirt helps brands and publishers distribute and monetize immersive media experiences. We discuss the OmniVirt’s competitive advantage, exploring the reasons why publishers are increasingly investing in their own sites. Ara and Michael share their first VR experiences and explore the significance of creating compelling VR content. Listen in to understand the top use cases for VR in advertising and learn the value in making ads an experience.
VR is about immersion. Rather than simply witnessing an experience, we become a part of it. Imagine the advantage for brands and publishers if their content could leverage that same kind of engagement, creating ads that include us in an immersive media experience.
OmniVirt is a VR and AR advertising platform for brands and publishers with the capacity to distribute 360° video content that audiences can view with one tap—no app installation or headset required. The company seeks to help creators monetize their videos on the web, and they serve high-profile clients like The New York Times, Universal Pictures and VICE, among many others. COO Michael Rucker spent seven years at YouTube before co-founding OmniVirt, and Ara Parikh served as an emerging media analyst at Innosight before becoming the head of product marketing.
Ara and Michael join us today to explain how OmniVirt helps brands and publishers distribute and monetize immersive media experiences. We discuss the OmniVirt’s competitive advantage, exploring the reasons why publishers are increasingly investing in their own sites. Ara and Michael share their first VR experiences and explore the significance of creating compelling VR content. Listen in to understand the top use cases for VR in advertising and learn the value in making ads an experience.
Previous Episode
Ep. 48: Design Thinking for the Blockchain with Dan Elitzer of IDEO CoLab
How can the crypto community embrace design thinking? By thinking in terms of prototypes. Rather than waiting until a product is perfect, develop a test version and let it out into the wild. Allowing the community to engage is the best way to learn what works and what doesn’t—and work up to your vision.
Dan Elitzer is the Blockchain and Digital Identity Lead at IDEO CoLab, IDEO’s research and design network tasked with shaping how emerging technologies will affect our world. Dan has spent his career immersed in entrepreneurship, serving as a consultant to organizations like Community Wealth Partners and KickStart International before becoming the Finance & Operations Officer for the Grameen Foundation. While earning his MBA, Dan co-founded the MIT Bitcoin Club and MIT Bitcoin Project, an initiative to establish MIT as a center of digital currency innovation.
Today Dan joins us to share how IDEO came to explore emerging technology in the blockchain space. We discuss his introduction to cryptocurrency as well as IDEO CoLab’s current projects. Listen in for Dan’s advice around the application of design thinking to blockchain technology and his definition of success in his role at IDEO.
Next Episode
Ep. 50: The Basics of Bitcoin Mining with Chris Shepherd of HashRabbit
Bitcoin mining is tough to explain to Muggles outside the ecosystem, but Chris Shepherd is up for the task. Chris was a part of Tribe 4 here at Boost, and he also happens to be the face of the illustrious Boost VC Mural. Who better to take us through the basics of mining?
Chris is the co-founder and CEO of HashRabbit, a startup that builds software for large-scale mining facilities. Chris was introduced to mining as a designer and frontend developer for LaunchKey. From there, he made his own mining rigs and set up shop in his apartment as well as his parents’ garage. When his co-founder pointed out that the code was easy to hack, HashRabbit was born.
Today Chris joins us to share his journey into the world of cryptocurrency. He walks us through the basics of Bitcoin mining, explaining how the computers involved process transactions—without bias. Chris offers his insight around the biggest opportunity in mining today, and we look at the longevity of the blockchain.
Connect with Chris
HashRabbit: https://hashrabbit.co/#
HashRabbit: on Twitter https://twitter.com/hashrabbitco
Chris on Twitter: https://twitter.com/cshphrd
Chris on LinkedIn: https://www.linkedin.com/in/shphrd/
Connect with Boost VC
Boost VC Website: https://www.boost.vc/
Boost VC on Facebook: https://www.facebook.com/boostvc/
Boost VC on Twitter: https://twitter.com/BoostVC
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