Let's play! How gamification can be used in marketing campaigns

01/11/22 • 23 min

We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-context environments - and it’s everywhere!
In this episode, we invited Pete Jenkins to chat about all things gamification. Pete is the international authority on gamification. He's a lifelong gamer, successful entrepreneur, a lecturer and CEO of Gamification+. He mentors and trains companies worldwide on the use of gamification to solve business challenges.
We discuss how you can use gamification in your marketing campaigns, how it can help build brand awareness and how you can kick off your very own gamification project. We’ll also hear Pete’s predictions for gamification in 2022.
Interviewer: Amy Burchill

Guest speaker: Pete Jenkins from Gamifiction+

Podcast produced by Let’s Talk Video Production

Guest speaker: Pete Jenkins from Gamifiction+

Podcast produced by Let’s Talk Video Production

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Interviewer: Amy Burchill

Guest speaker: Becky Hewson-Haworth from Clarion Call Communications

Podcast produced by Let’s Talk Video Production:

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Podcast produced by Let’s Talk Video Production

The Big Bright Podcast - Let's play! How gamification can be used in marketing campaigns

Transcript

Hello and a Happy New Year. Welcome to the Big Bright Podcast. This is the podcast we talk about marketing, tech, company, culture and everything in between. I'm Amy, the marketing executive at Bright and today we are talking all about gamification. If you are not familiar with the term, gamification is the application of traditional gaming methods in non context environments, like marketing. Joining me today is Pete Jenkins. He is the international authority on gamification. He's a li