The Big Bright Podcast

For those whose business model focused on in-person events, things needed to shift pretty quickly this year - as the Brighton Chamber of Commerce knows only too well. Pre- March 2020 they had discussed the idea of online events but had never run one, fast forward to December and they had 200 under their belt. So how did virtual events compare to the in-person networking that was previously their USP? We invited Laura Barban, Events and Programming Manager at Brighton Chamber to tell the story of their journey to becoming exclusively online, as well as her tips for running a successful online event.
Credits:

Interviewer Emma Pryke https://thescoopdigital.co.uk

Guest speaker: Laura Barban https://www.linkedin.com/in/laura-barban-50767849/

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day?
Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM).
In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards.
In this episode, we explore:
✅How DAM can help marketers get creative again
✅How to calculate the hours and money you are losing, simply by not having easy access to your marketing collateral
✅The super-easy way to implement a DAM in your organisation
RESOURCES

• Five reasons your marketing department needs (a DAM)
• Three ways savvy marketers scale their social media with DAM
• The Great Suppression: Why Marketing Teams Need More Freedom
  
  

Interviewer: Amy Burchill

Guest speaker: Libby Marks | The DAM Copywriter | Write-on-Tyne

Podcast produced by Let’s Talk Video Production

We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-context environments - and it’s everywhere!
In this episode, we invited Pete Jenkins to chat about all things gamification. Pete is the international authority on gamification. He's a lifelong gamer, successful entrepreneur, a lecturer and CEO of Gamification+. He mentors and trains companies worldwide on the use of gamification to solve business challenges.
We discuss how you can use gamification in your marketing campaigns, how it can help build brand awareness and how you can kick off your very own gamification project. We’ll also hear Pete’s predictions for gamification in 2022.
Interviewer: Amy Burchill

Guest speaker: Pete Jenkins from Gamifiction+

Podcast produced by Let’s Talk Video Production

We know how important it is to build a successful employer brand. There are lots of different elements that need to come together to formulate a strong EVP (Employee Value Proposition) and one of these is reward communications.
In this episode of The Big Bright Podcast, we chat with Becky Hewson-Haworth on this particular aspect of building a strong employer brand. We chat about the importance of reward communications and how you can incorporate traditional marketing storytelling into your comms, forming a larger part of your employer branding strategy.
Listen in to discover:

• What are reward communications?
• Why are reward communications so important?
• How does reward communications fit into your employer brand strategy?
• How can you measure success and ROI in reward communications?
• How to ditch the jargon and make your reward comms accessible for all

Interviewer: Amy Burchill

Guest speaker: Becky Hewson-Haworth from Clarion Call Communications

Podcast produced by Let’s Talk Video Production:

The global games market currently is worth a whopping 177.8 billion pounds. 🤯
That trumps the music and film industry put together.
So, as marketers, how can use this to our advantage?
We chat with Cari Kirby, Head of Marketing at Peek and Poke, a BAFTA-nominated branded games studio. Their mission is to help brands of all shapes and sizes harness the power of games in their marketing. Cari's job is to increase people's awareness of branded games and show them how easy it can be to use them to engage and entertain their audience.
In this episode you'll learn:

• Why marketers should be paying attention to the games industry
• How gaming can increase brand awarness, lead generation and data capture
• Some key things you should consider before delivering into the world of games within your marketing.

Interviewer: Amy Burchill

Guest speaker: Cari Kirby from Peek and Poke

Podcast produced by Let’s Talk Video Production: