How reward communications can form part of your employer brand

12/28/21 • 27 min

We know how important it is to build a successful employer brand. There are lots of different elements that need to come together to formulate a strong EVP (Employee Value Proposition) and one of these is reward communications.
In this episode of The Big Bright Podcast, we chat with Becky Hewson-Haworth on this particular aspect of building a strong employer brand. We chat about the importance of reward communications and how you can incorporate traditional marketing storytelling into your comms, forming a larger part of your employer branding strategy.
Listen in to discover:

What are reward communications?
Why are reward communications so important?
How does reward communications fit into your employer brand strategy?
How can you measure success and ROI in reward communications?
How to ditch the jargon and make your reward comms accessible for all

Interviewer: Amy Burchill

Guest speaker: Becky Hewson-Haworth from Clarion Call Communications

Podcast produced by Let’s Talk Video Production:

What are reward communications?
Why are reward communications so important?
How does reward communications fit into your employer brand strategy?
How can you measure success and ROI in reward communications?
How to ditch the jargon and make your reward comms accessible for all

Interviewer: Amy Burchill

Guest speaker: Becky Hewson-Haworth from Clarion Call Communications

Podcast produced by Let’s Talk Video Production:

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Podcast produced by Let’s Talk Video Production:

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Podcast produced by Let’s Talk Video Production

The Big Bright Podcast - How reward communications can form part of your employer brand

Transcript

Hello and a warm welcome to the Big Bright Podcast. I'm Amy, the marketing executive at Bright and today I'm joined by the lovely Becky Hewson-Haworth. Becky specialises in helping marketing and HR professionals to engage customers and employees with powerful communications. Comms is such an important part of any employer branding strategy. And it's vital that you get your message across in just the right way back in.
I'll be chatting about employee communications, why reward comms