Building a Behavior-Based Culture with David J Friedman

01/28/25 • 47 min

In this episode of The Better Leadership Team Show, I explore the powerful insights of David J. Friedman, a leading expert on organizational culture. David has authored two influential books and delivered over 750 workshops and keynotes for business leaders. His second book, Culture by Design, is a step-by-step guide to building a strong organizational culture — tailored for today's workplace, including remote environments. As the creator of the CultureWise Operating System, David provides a practical, proven framework that helps organizations develop, implement, and sustain high-performing cultures.

Discover how to build a thriving organizational culture by focusing on actionable behaviors instead of abstract values. Learn the critical role of ego-free leadership, the ROI of a strong culture, and the importance of rituals in embedding desired behaviors. David also shares practical strategies for hiring cultural fits and evolving fundamentals to stay relevant. Tune in for a game-changing perspective on culture-building that will elevate your leadership and organization!

Visit CultureWise.com for more insights and resources!

Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

Visit CultureWise.com for more insights and resources!

Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

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Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

The Better Leadership Team Show - Building a Behavior-Based Culture with David J Friedman

Transcript

David J Friedman00:00:02.017

One of the core values that I see in many companies, is I'll see companies that have the value for respect. We should all respect each other who would argue with that, what does that word mean? It means a lot of different things to different people. So to simply say, one of our core values is respect. It sounds good. But I'm not sure it's that helpful. Behaviors because they're so action oriented are much easier to teach, coach, guide, giv