
From Baseball to Bull Riding: Winning with the Right People with JJ Gottsch
06/08/22 • 53 min
After spending 25 years helping run various sports holdings under the Ryan Sanders Sports and Entertainment umbrella, JJ Gottsch made a jump to professional bull riding in February of this year. He's heading up the Austin Gamblers, one of the eight founding franchises of the new PBR (Professional Bull Riders) Team Series.
JJ Gottsch played a key role in the development of both the Round Rock Express (Houston Astros Triple-A) and Corpus Christi Hooks (Astros Double-A). He ran all business operations for the Express, RS3 Turf, RS3 Strategic Hospitality, and the company’s growing entertainment division. Gottsch was president of the Hooks for the club’s first five years, where his leadership and experience helped them draw more than two million fans in their first four seasons.
Previous to his position in Corpus Christi, Gottsch served as Assistant General Manager for the Express during the first six years of the organization’s existence. Gottsch helped lead the franchise to record-setting attendance numbers, establishing a new Double-A home attendance record with 660,110 fans in the club’s first year, eclipsing the old attendance mark that had stood for 20 years. The franchise would proceed to break its own attendance standard in each successive season with Gottsch on board as a steadying influence.
As a former player, Gottsch’s professional career included time with the Butte Copper Kings in the Pioneer League and the Perth Baseball Club in the Western Australia Baseball League. At the collegiate level, Gottsch played for Creighton University as well as TCU, where he was a member of the Horned Frogs1994 Southwest Conference Championship and NCAA Regional team. He transferred to TCU after spending three years at Creighton, where he was a shortstop on the 1991 Bluejay team that advanced to the College World Series.
What you’ll learn in this episode:
- What the PBR is and their vision
- Why genuine trust is one of the greatest leadership hacks
- Why finding the best talent for the right role is crucial to win
- How coaching through example and experience impacts your team members
- What are some of the most important team bonding lessons from PBR
- What was the thought process for JJ’s career transition after 25 years
- How to navigate new opportunities that involve some risk
Additional Resources:
About JJ Gottsch
About the Austin Gambler's
After spending 25 years helping run various sports holdings under the Ryan Sanders Sports and Entertainment umbrella, JJ Gottsch made a jump to professional bull riding in February of this year. He's heading up the Austin Gamblers, one of the eight founding franchises of the new PBR (Professional Bull Riders) Team Series.
JJ Gottsch played a key role in the development of both the Round Rock Express (Houston Astros Triple-A) and Corpus Christi Hooks (Astros Double-A). He ran all business operations for the Express, RS3 Turf, RS3 Strategic Hospitality, and the company’s growing entertainment division. Gottsch was president of the Hooks for the club’s first five years, where his leadership and experience helped them draw more than two million fans in their first four seasons.
Previous to his position in Corpus Christi, Gottsch served as Assistant General Manager for the Express during the first six years of the organization’s existence. Gottsch helped lead the franchise to record-setting attendance numbers, establishing a new Double-A home attendance record with 660,110 fans in the club’s first year, eclipsing the old attendance mark that had stood for 20 years. The franchise would proceed to break its own attendance standard in each successive season with Gottsch on board as a steadying influence.
As a former player, Gottsch’s professional career included time with the Butte Copper Kings in the Pioneer League and the Perth Baseball Club in the Western Australia Baseball League. At the collegiate level, Gottsch played for Creighton University as well as TCU, where he was a member of the Horned Frogs1994 Southwest Conference Championship and NCAA Regional team. He transferred to TCU after spending three years at Creighton, where he was a shortstop on the 1991 Bluejay team that advanced to the College World Series.
What you’ll learn in this episode:
- What the PBR is and their vision
- Why genuine trust is one of the greatest leadership hacks
- Why finding the best talent for the right role is crucial to win
- How coaching through example and experience impacts your team members
- What are some of the most important team bonding lessons from PBR
- What was the thought process for JJ’s career transition after 25 years
- How to navigate new opportunities that involve some risk
Additional Resources:
About JJ Gottsch
About the Austin Gambler's
Previous Episode

Episode 152: Cultivate Relationships and Harvest Revenue with Nigel Green
Nigel Green is a sought-after sales advisor. He has worked with dozens of B2B sales teams across the globe to more than double sales results.
With over 10+ years of executive experience ranging from Fortune 500 companies to early stage growth companies and certified in talent optimization, he is sought after by executives to improve sales team performance.
His insights have been featured in top business publications like Forbes, Inc. Magazine, Fast Company, Entrepreneur, and Business Insider.
Nigel was recognized as a top consultant by Selling Power Magazine in 2021 and 2022. As a consultant and advisor, he can help any sales team with big sales goals experience consistent sales growth by utilizing his seven sales leadership principles.
Nigel is the author of Revenue Harvest, A Sales Leader’s Almanac for Planning The Perfect Year, and the widely-regarded authority on improving sales team performance. This phenomenal book draws on the seven principles of timeless farming to teach sales leaders how to improve sales team performance while they make their customers and sales team feel more fulfilled before every selling season
What you’ll learn in this episode:
- How athletics translate into sales for Nigel
- What the seven harvest principles are for a successful sales team
- What are the 3 C’s that can help you pull more out of your team
- How your uniqueness and authenticity can be a game-changer
- How clear vision statements can keep the team aligned into achieving goals
- Why transformational purpose is more meaningful than transactional purpose
- Why listening to your team and genuinely caring for them is one of the most powerful drivers of success
Additional resources:
- Website: https://www.nigelgreen.co/
- LinkedIn: https://www.linkedin.com/in/revenueharvest/
- Get Nigel’s Book at just $5.00 USD https://www.therevenueharvest.com/
- Get Nigel’s Book on Amazon: https://www.amazon.com/Revenue-Harvest-Leaders-Almanac-Planning/dp/1734343001
- Book Recommendation: Win Forever
Next Episode

Episode 154: The Power Of Caring
In the last 26 years, Ed Molitor has developed his leadership skills in athletics and business. From working as an NCAA Basketball coach at Texas A&M to becoming the Vice President of a national recruiting firm, Ed has taught countless athletes, coaches, and business leaders how to THINK, ACT, and EXECUTE at an elite level.
As a result, Ed has a unique set of skills to deliver leaders across the country a purposeful, positive, energetic, and refreshing experience to unlock their true potential.
In 2016, Ed launched his company, The Molitor Group, to reach and add value to a larger sphere of ambitious individuals and help them achieve their goals every day.
Through The Molitor Group, Ed has guided all leaders to achieve success. From entrepreneurs and executives to teams and companies, The Molitor Group empowers individuals and groups to achieve at the next level.
Through Leadership Performance training, coaching, and speaking, Ed’s goal is to supply people and organizations with the necessary tools to move forward from where they are now to where they want to be.
What you’ll learn in this episode:
- Why caring is the most powerful lesson I’ve learned from my dad
- How the power of caring can be transformational for your life and your team member’s lives, and therefore key to your success
- How all the lessons learned from my dad have impacted and forged my leadership
- Why it is important to let your people know that you genuinely care and how to show it
- Why asking the right questions and listening to more than words is crucial to connecting with your team
- How to make impactful connections through virtual meetings
- How genuinely caring drives psychological safety and boosts risk taking and creativity
Additional resources:
- Website: www.themolitorgroup.com
- LinkedIn: The Molitor Group
- Facebook: The Molitor Group
- Twitter: @TheMolitorGroup
- Instagram: @EdMolitor
If you like this episode you’ll love
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