Episode 158: Facilitating Action and Creating Change with Laura Waters-Brown

08/24/22 • 48 min

The Athletics of Business

Women in sports – as participants, fans, and consumers – face inequities that demand new solutions from all angles of the industry. Laura Waters-Brown works daily to connect challenges to solutions, and build a career around creating tangible, positive change. Laura is responsible for the day-to-day relationship development, strategic planning, and project coordination of The Collective Think Tank: a global consortium of academics, brands, and properties committed to using research to make sustainable progress for women in sports. Prior to joining Wasserman, Laura worked for the PGA TOUR from 2016 to 2020. During those five years, her responsibilities included: identifying and monitoring digital trends and social media platforms to increase tournament ticket sales and revenue; and overseeing website communications, social media presence, and digital advertising for the TOUR’s flagship tournament, THE PLAYERS Championship. She also spent three years with the Cleveland Browns as a Digital Business Coordinator, where she oversaw website and social communications, as well as sponsorship development and digital revenue generation. Recognized as a digitally savvy professional – fluent in multiple media and social platforms – Laura has earned the trust of her peers, colleagues, and teams based on her ability to reimagine and energize engagement levels within global environments and communities. Fueled by her mother’s involvement in public service and civic engagement, Laura has a strong faith and passion for equity and inclusion. She’s involved in several professional and community groups and associations, including her Chair duties on the National Sports Forum’s Business of Diversity in Sports and Entertainment (BDSE), of which she has been a member for more than 5 years. An Ohio native, Laura received a Bachelor’s degree in Business Marketing from South Carolina State University and an MBA and Master’s degree in Sports Administration from Ohio University. She enjoys music, and sharing love and laughter with family, friends, and her dog EZ. Laura, inspired by the scripture Mark 9:23, believes that anything is possible to those who believe. What you’ll learn in this episode:
- How to identify who you need on board to create positive change
- How you show your purpose through your actions
- Why it is so powerful when you don't care who gets the credit
- How to encourage your team members to bring their most honest and authentic selves
- How The Collective Think Tank drives positive changes for equity among women in organizations
- What is the biggest challenge event marketers face today for Gen Z
- What is the key element that helped Laura excel in her roles as the Digital Business Coordinator of The Browns and with the PGA Tour
- How Laura uncovered her career path
Additional resources: Connect with Laura:
- Laura’s LinkedIn
- Laura’s Twitter
About The Collective at Wasserman:
- Website > www.wearethecollective.com/
- Website > https://www.teamwass.com/
- LinkedIn
- Twitter
- Instagram

Women in sports – as participants, fans, and consumers – face inequities that demand new solutions from all angles of the industry. Laura Waters-Brown works daily to connect challenges to solutions, and build a career around creating tangible, positive change. Laura is responsible for the day-to-day relationship development, strategic planning, and project coordination of The Collective Think Tank: a global consortium of academics, brands, and properties committed to using research to make sustainable progress for women in sports. Prior to joining Wasserman, Laura worked for the PGA TOUR from 2016 to 2020. During those five years, her responsibilities included: identifying and monitoring digital trends and social media platforms to increase tournament ticket sales and revenue; and overseeing website communications, social media presence, and digital advertising for the TOUR’s flagship tournament, THE PLAYERS Championship. She also spent three years with the Cleveland Browns as a Digital Business Coordinator, where she oversaw website and social communications, as well as sponsorship development and digital revenue generation. Recognized as a digitally savvy professional – fluent in multiple media and social platforms – Laura has earned the trust of her peers, colleagues, and teams based on her ability to reimagine and energize engagement levels within global environments and communities. Fueled by her mother’s involvement in public service and civic engagement, Laura has a strong faith and passion for equity and inclusion. She’s involved in several professional and community groups and associations, including her Chair duties on the National Sports Forum’s Business of Diversity in Sports and Entertainment (BDSE), of which she has been a member for more than 5 years. An Ohio native, Laura received a Bachelor’s degree in Business Marketing from South Carolina State University and an MBA and Master’s degree in Sports Administration from Ohio University. She enjoys music, and sharing love and laughter with family, friends, and her dog EZ. Laura, inspired by the scripture Mark 9:23, believes that anything is possible to those who believe. What you’ll learn in this episode:
- How to identify who you need on board to create positive change
- How you show your purpose through your actions
- Why it is so powerful when you don't care who gets the credit
- How to encourage your team members to bring their most honest and authentic selves
- How The Collective Think Tank drives positive changes for equity among women in organizations
- What is the biggest challenge event marketers face today for Gen Z
- What is the key element that helped Laura excel in her roles as the Digital Business Coordinator of The Browns and with the PGA Tour
- How Laura uncovered her career path
Additional resources: Connect with Laura:
- Laura’s LinkedIn
- Laura’s Twitter
About The Collective at Wasserman:
- Website > www.wearethecollective.com/
- Website > https://www.teamwass.com/
- LinkedIn
- Twitter
- Instagram

Previous Episode

Episode 157: How Potential Can Limit Your Team with Ed Molitor

In the last 26 years, Ed Molitor has developed his leadership skills in athletics and business. From working as an NCAA Basketball coach at Texas A&M to becoming the Vice President of a national recruiting firm, Ed has taught countless athletes, coaches, and business leaders how to THINK, ACT, and EXECUTE at an elite level.

As a result, Ed has a unique set of skills to deliver leaders across the country a purposeful, positive, energetic, and refreshing experience to unlock their true potential.

In 2016, Ed launched his company, The Molitor Group, to reach and add value to a larger sphere of ambitious individuals and help them achieve their goals every day.

Through The Molitor Group, Ed has guided all leaders to achieve success. From entrepreneurs and executives to teams and companies, The Molitor Group empowers individuals and groups to achieve at the next level.

Through Leadership Performance training, coaching, and speaking, Ed’s goal is to supply people and organizations with the necessary tools to move forward from where they are now to where they want to be.

What you’ll learn in this episode:

The trap caused by waiting for a team member to reach their full potential
The behaviors that help participants in the 90-Day Emerging Leader Program succeed
An alternative way to view potential that can help you achieve more today
How to help your team members make a plan to reach their potential and drive performance
The daily habit that can help you measure your growth
7 things you can control to set yourself up for success every day
How the 90-Day Emerging Leader Program can help you excel amidst any challenging circumstance or adversity.

Additional resources:

Learn more about our 90-Day Emerging Leader Program
Website: www.themolitorgroup.com
LinkedIn: The Molitor Group
Facebook: The Molitor Group
Twitter: @TheMolitorGroup
Instagram: @EdMolitor

Next Episode

Episode 159: The Reality of Coaching with Ed Molitor

In the last 26 years, Ed Molitor has developed his leadership skills by evolving in athletics and business. From working as an NCAA Basketball coach at Texas A&M to becoming the Vice President of a national recruiting firm, Ed has taught countless athletes, coaches, and business leaders how to THINK, ACT, and EXECUTE at an elite level.

As a result, Ed has a unique set of skills to deliver leaders across the country a purposeful, positive, energetic, and refreshing experience to unlock their true potential.

In 2016 Ed launched The Molitor Group to reach and add value to a larger sphere of ambitious individuals and help them achieve their goals every day.

What you’ll learn in this episode:

Why choose to be a transformational coach vs a transactional coach
What the 90-Day Emerging Leader Coaching Program is all about and how it helps individuals, producers, and teams achieve VICTORY
How to stay grounded when you’re being pulled in multiple directions
How a positive values-based culture can combat quiet quitting
Why a culture that evolves is more powerful than a culture that conforms
What three things will provide the psychological safety for a powerful culture
How an elevated sense of discomfort is a driver for growth
How to embrace the opportunity to coach while embracing the responsibility you self-selected into
Why is individualization key to putting your team members in a position to be wildly successful

Additional resources: