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148. [Re-Release] Creating Reciprocity, Relationships, and Revenue with Business Podcasting with George B. Thomas
12/03/24 • 48 min
On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.
We discuss:
- The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!
- A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.
- How to get out of your own way and just get started with podcasting (we know, it's intimidating!)
- The biggest mistake business owners make when they create podcasts and what it should look like when it's done right
Plus so much more!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.
We discuss:
- The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!
- A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.
- How to get out of your own way and just get started with podcasting (we know, it's intimidating!)
- The biggest mistake business owners make when they create podcasts and what it should look like when it's done right
Plus so much more!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
Previous Episode
147. Sound Bite: Why Hosting Events May Be A Solopreneur's Best Marketing Tool Yet
Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.”
Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.
Events create real value for participants and foster a sense of community that’s hard to replicate. There’s just something special about coming together, sharing ideas, and making connections that stick. That’s why we are always encouraging solopreneurs to lean into hosting events. It’s the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.
So tune into this episode to find out more!
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
Next Episode
149. Sound Bite: Why Podcasting is the Ultimate Business Hack for Solopreneurs
Are you a solopreneur looking for a way to stand out, connect deeply with your audience, and build authority in your niche? Podcasting might be the perfect strategy for you! In this short episode, we’re diving into why creating a podcast can be a game-changer for your business. From amplifying your personal brand to building trust and even generating leads, we’ll explore how solopreneurs can leverage this powerful medium to grow their impact—and their bottom line.
Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!
The Aspiring Solopreneur - 148. [Re-Release] Creating Reciprocity, Relationships, and Revenue with Business Podcasting with George B. Thomas
Transcript
When you're building a community by adding value, you're building trust, you're building reciprocity, and therefore, the sales process becomes really, really easy.
IntroWelcome to the One Person Business podcast, the show for solopreneurs, consultants, and contractors who are ready to take charge of their business and reclaim their freedom. Join us as we bring you inspiring stories, invaluable i
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