Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
The Art of the CEO - The Well Told Tale - Spellbinding Your Listeners

The Well Told Tale - Spellbinding Your Listeners

02/20/15 • 31 min

The Art of the CEO
"If you really, really have something to say - tell it as a story," says Ms. Eileen Sinett, CEO of Speaking That Connects and a cleverly crafting story spinner in her own right. Since the ancient Greek poet Homer smote his tuneful lyre, humankind has been entranced by stories. The suspense, the plot, the craving for what happens next sets audiences on the edge of their seats, and gives speakers the opportunity to drive home their message. Thus has the fine art of story telling become a profitable and envied business ability. Instead of merely claiming that the car is fast and durable, the salesperson who can weave a narrative example of how it has moved and survived in a slightly scary situation is more likely to win the sale. Host Bart Jackson and his featured guest Eileen discuss the techniques for transforming your lackluster report or presentation into a powerful business tool that makes you the folks want to hear more. Tune in and profit from all of the story.
plus icon
bookmark
"If you really, really have something to say - tell it as a story," says Ms. Eileen Sinett, CEO of Speaking That Connects and a cleverly crafting story spinner in her own right. Since the ancient Greek poet Homer smote his tuneful lyre, humankind has been entranced by stories. The suspense, the plot, the craving for what happens next sets audiences on the edge of their seats, and gives speakers the opportunity to drive home their message. Thus has the fine art of story telling become a profitable and envied business ability. Instead of merely claiming that the car is fast and durable, the salesperson who can weave a narrative example of how it has moved and survived in a slightly scary situation is more likely to win the sale. Host Bart Jackson and his featured guest Eileen discuss the techniques for transforming your lackluster report or presentation into a powerful business tool that makes you the folks want to hear more. Tune in and profit from all of the story.

Previous Episode

undefined - The Care & Nurturing of Clients - Aldonna Ambler Counsels

The Care & Nurturing of Clients - Aldonna Ambler Counsels

"The real key is to treat Clients as Constituents," explains NJ Business Hall of Famer Ms. Aldonna Ambler. To celebrate his first anniversary show, Host Bart Jackson invites Aldonna on board to share her practical philosophy of client service which has catapaulted The Growth Strategist, Inc. into a globally revered and sought-after consultant firm. Together they will discuss what to do, and more importantly, how to view those customers whose needs you are in business to fill. Want your business to be more agile and adaptive to customer's needs? Want clients who will brag about your good service? Tune in and learn how to apply the model that brings praise and revenue to your business.

Next Episode

undefined - Watch Out – They Bite!  - Business Monsters to Avoid

Watch Out – They Bite! - Business Monsters to Avoid

They lurk in every corner of the office: the Smiling Extortionist; the Moist-lipped sycophant; The Grand Seigneur who sees the company as himself. For a bit of unrefined fun, Host Bart Jackson invites on corporate veteran Lew Lederman to parade many of the fiercesome characters we all know and dread from his newest book “A Zoology of Dangerous Businesspeople.” Tune in, laugh, and learn to be wary.

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/the-art-of-the-ceo-2609/the-well-told-tale-spellbinding-your-listeners-149858"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the well told tale - spellbinding your listeners on goodpods" style="width: 225px" /> </a>

Copy