The Art Biz
Alyson Stanfield
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Top 10 The Art Biz Episodes
Goodpods has curated a list of the 10 best The Art Biz episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Art Biz for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Art Biz episode by adding your comments to the episode page.
01/30/20 • 45 min
In this episode I'm joined by team member Kristen O'Neill as we walk you through the biggest changes. They're all based on three major insights I had during a self-reflective process.
- I enjoy working live and in person. I like to travel and hold the energy of a large group throughout a workshop. This can be exhausting, but it also feeds me. And I think I’m good at creating an excellent experience for workshop participants. I learn more when I’m there in person. However, I don’t enjoy launching ads, emails, and promotions to try to fill a room and being on the hook for thousands of dollars to a venue.
To satisfy this part of me, I'm organizing half-day marketing plan workshops throughout the country in 2020. You can find out how to invite me to your city here: https://artbizsuccess.com/art-marketing-workshops. And see where my scheduled workshops are taking place here: https://artbizsuccess.com/marketing-workshop-registration.
- I enjoy helping ambitious artists who have a solid studio practice. I enjoy helping them shore up their foundation or review everything they have in place as they prepare for growth and are ready for a new phase in their artist journey.
My super power is helping artists create sustainable business systems that can support long-term growth. I do not enjoy working with wishy-washy artists who kinda sorta maybe think they might want to do something with their art. There are creativity coaches and therapists to help with that. It’s not my gift.
I've spent the better part of 2 decades perfecting the Art Career Success System and believe strongly that it can give you a strong business foundation. See http://artcareersuccesssystem.com.
- I most enjoy working with artists who are more advanced in their careers. They have their foundation in place and are thinking beyond entry forms and juried shows. They’re carefully crafting their career course, and I’m good at helping them develop creative business strategies that can support their growth.
I also know that artists get further faster when they are part of a community of like-minded artists. For this reason, I have created small group virtual masterminds for artists who are focused on sales, teaching, or community projects. See https://artbizsuccess.com/artist-masterminds.
Thank you for letting me share this news with you. It means a lot that you're here and stick with me through the changes.
Find Kristen O'Neill at https://kristenoneillart.com/ and @kristenoneillart on Instagram.
***
Music for the podcast is by Wildermiss: http://Wildermiss.com.
Read the show extensive notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 42).
***
Follow me on Instagram @AlysonStanfield
Facebook @ArtBizSuccess
#ArtBizSuccess
If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!
01/18/24 • 43 min
So many artists are down on their galleries and considering leaving them.
There are absolutely many reasons not to stick with your gallery, but that’s a different episode.
I wanted to share the story of an artist who is thrilled with her gallery.
My guest for this episode is Evita Tezeno—an artist who has grand ambitions for herself. Not content with the status quo, Evita aims for recognition by prestigious honors like the Guggenheim Fellowship and the MacArthur Fellowship, the so called “genius” grant.
She knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why.
💬 EVITA TEZENO QUOTES
“I had this dream that an angel came to my door and gave me a blueprint of another style.”
“This dream was right on target.”
“[After Denzel Washington bought 8 pieces in 2019] I was able to get another studio and I have never worked for anyone again.”
“The gallery now has me working larger. I love working larger. I love it.”
“I consider myself a visual storyteller.”
“[My life coach] has gotten me to dream bigger than I ever thought that I could dream.”
“I want more museum collections and I want my work also to be known, not only nationally or regionally, but internationally.... So we are reaching toward the sky or the heavens.”
“The art career that you dream of or you envision does not come easy. You have to struggle. You have to go through necessary pains to get to where you want to be.”
🎧 RELATED CONTENT
Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (ep. 163)
Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)
Why Artists Should Embrace Galleries (article)
The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (ep. 19)
📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/tezeno-galleries
⭐️ Connect with Evita Tezeno and see more of her art: https://evitatezeno.com
🔶 Does your art business need a boost or a refresh? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers.
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~
This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/
02/15/24 • 55 min
In this episode, I have something a little different for you.
I want to share a tool I found a number of years ago that helps me in life and in my business. And it’s helped many of my clients.
It’s a life map, of sorts, called Human Design.
Jahje Ives is an artist and a Human Design coach and guide. While I have worked with Human Design guides in the past, Jahje is the first artist I have met in this realm.
I wanted her insights as to how knowing your Human Design could help with your art and art business.
To get the most out of it, you have to have a little woo in you. As Jahje says, you might need to put on your tinfoil hat.
She’s going to tell you what Human Design is, cover the 5 different types of designs and what each would mean for an artist. Human Design has taught me that there are no two people alike. We are each unique in our gifts and our approach to life and business.
What works for one artist might not be just a bad idea for another—it could also be a huge waste of time. Or even damaging.
Since learning Human Design, I’ve changed much of my approach to teaching and coaching. I’ve started tuning in to the differences among artists—differences that they were born with—so that I can meet them where they will be able to thrive.
This episode probably isn’t for everyone, but if you’re open to the journey, please continue to listen. Maybe something will ring true. Here’s my conversation with Jahje Ives.
🎧 RELATED EPISODES
Risk, Rejection, and Resilience with Christine Aaron (ep. 114)
What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)
Are You Playing It Too Safe in Your Art Business? (ep. 92)
Overcoming Imposter Syndrome with Christa Forrest (ep. 91)
📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/human-design-ives
⭐️ Connect with Jahje and see more of her art: https://jahjeives.com
🔶 Sponsored by The Art Biz Accelerator 🔶 a coaching group for strategies, support, and accountability inside a community of artists who get you. https://artbizsuccess.com/accelerator
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~
This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/
07/28/22 • 61 min
I can’t resist legal cases about art, from thefts and forgeries to copyright infringement to gallery dealers and so-called experts who end up in front of a judge for defrauding collectors. While most artists will never see the inside of a courtroom, you might be concerned with copyright infringement or receive unsettling news that someone is using your creative work without your permission. Every artist (you) should know the basics for protecting their art. In this episode of The Art Biz, I am joined by Kathryn Goldman, an intellectual property and internet law attorney who helps creative professionals protect their work so they can profit from it. She is the founder of The Creative Law Center website and membership program, which offers understandable information, actionable strategies, and easy to use tools for the development of creative businesses. Our conversation focuses around Kathryn’s Four Step Framework to help you identify, protect, monitor, and enforce your creative rights.
Highlights
- Kathryn is an intellectual property attorney who helps creative professionals protect their copyrights, trademarks and brilliant business ideas. (2:45)
- The four step framework that helps artists know what, when and how to take action. (4:45)
- Copyright 101- identify the rights that a copyright protects and what is not covered. (7:13)
- Protect your artwork with a copyright registration. (12:25)
- Filing in small claims court for infringement can result in $15,000 payout. (15:33)
- Trademarks are source identifiers that protect against consumer confusion. (18:31)
- Keith Haring, Banksy, and other famous artist trademarks. (21:00)
- Does an artist need to register a copyright for every single thing they make? (30:35)
- Protection is the combination of copyright, trademark, and contract. (33:05)
- FARE contracts keep the right to control a piece in the hands of the artist. (35:09)
- Artists with a secondary market stand to benefit greatly from a FARE contract. (39:10)
- Monitoring your work to determine if it’s been stolen is up to you (and your tribe). (41:30)
- How I handled copyright infringement of my writing. (46:24)
- The ladder of enforcement offers options for reaction when someone is stealing your work. (49:55)
- The recipe for registering your most valuable work is essential. (57:07)
- Kathryn’s upcoming programs and workshops. (59:05)
Mentioned
Resources
02/16/23 • 39 min
We’ve spent many months worried about inflation and a possible recession that may not ever happen. It would be terrific if we didn’t have to concern ourselves with such things, but the economy affects everyone’s business in one way or another.
Today’s guest on The Art Biz is Elaine Grogan Luttrull of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals through education and coaching. We recorded this episode several months ago when the economic landscape seemed a little bleaker than it does now. This is a lesson in economics and how your art business is affected by the larger economy. We define and discuss inflation, recession, the Consumer Price Index, and Gross Domestic Product. We talk about your revenue mix, why selling lower-priced items might not be the way to go right now, bundling, and raising your rates and prices.
First posted: artbizsuccess.com/economy-luttrull-podcast
Highlights
- Defining inflation and its effect on every aspect of pricing. (1:50)
- What exactly is a recession and what role do rising interest rates play? (5:35)
- The impact of these economic factors on artists. (12:48)
- Combating uncertainty with effective business strategies. (15:32)
- Your target client in times of economic uncertainty. (20:05)
- Opportunities that are presented in challenging times. (24:16)
- Consider potentially terrible ideas to get to the good ones. (33:03)
- Seven strategies for artists to use during inflation and recession. (33:04)
This Week’s Action
Your first action for the week is to look at your expenses and see where you might be able to save. I suggest keeping a list of all ongoing subscriptions as well as regular expenses and reviewing it every so often.
Your second action is to check out Elaine’s $15 course on inflation and recession by following the link below.
Mentioned
Resources
06/18/20 • 43 min
When Covid-19 struck, Sandra wanted to make a difference. She started a twice-weekly Instagram Live program, Tap Into Your Creativity.
On it, Sandra interviews artists at home in their studios—hoping to inspire and to be a light amid all the darkness. The artists, in turn, agree to donate a 10"x10" painting to be auctioned to benefit Feeding America.
On this episode of the Art Biz Podcast, Alyson talks with Sandra about how she makes it happen.
See Sandra's art: https://sandrafeleart.com.
Follow her on Instagram and watch her show there: https://instagram.com/sandrafeleart.
Follow #armyofartists
This episode is sponsored my signature business-building program for artists, the Art Career Success System.
All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.
In the ACSS you will build a strong foundation that will last throughout your career.
Please join our community of ambitious artists. See http://artcareersuccesssystem.com
Music for the podcast is by Wildermiss: Wildermiss.com.
Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 55).
Follow me on Instagram @AlysonStanfield
Facebook @ArtBizSuccess
#ArtBizSuccess
If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!
04/01/21 • 36 min
If you are ready to deep clean your art business, to release what isn’t serving you and banish all that is getting in the way of your productivity and creativity, then you won’t want to miss the insights and inspiration from these successful artists.
Highlights
- April is the month to focus on cleaning out your art business. (0:01)
- Is there one single best way to get organized? Heather Powers says no. (2:23)
- Tips to help you get started on cleaning out and organizing your spaces. (6:09)
- Redefining your relationship with things so that you can let go. (10:41)
- How to prepare your studio for a big move. (14:50)
- Take control of your business so that it works for you, even if it means emptying out your galleries. (19:16)
- Control your income by controlling your inventory. (23:29)
- Connecting with buyers outside of the galleries. (27:02)
- Releasing old work so you can focus on what is most meaningful. (28:21)
- Increasing your creativity begins with cleaning out the cobwebs. (34:32)
Mentioned
11/10/22 • 42 min
Not too long ago, artists didn’t have to worry about things like their brands. But in an increasingly competitive market, and the noisy online space, we will do better when we know where we fit. Your art is created in the studio, while your brand is created in the minds of viewers, buyers, collectors, gallerists, and curators.
When you know your brand, you know how you want to be perceived in the eyes of others. Your brand helps you make decisions. If opportunities aren’t aligned with your brand, you say no. My guest for this episode of The Art Biz is Alexandra Squire. She has a clear, intentional artist brand, and knew from the get-go what she wanted her business and career to look like. She hired professionals to help her pull together a branded identity to present her work to the world, and it has paid off. Alexandra and I talk about her decisions, marketing, and how she finds time for her painting and business while raising three young girls.
Highlights
- Alexandra’s long and winding road to becoming an artist. (3:25)
- “I looked at myself as a brand.” (7:09)
- Marketing yourself effectively. (11:26)
- Hiring professional help for your photography. (14:03)
- Your brand exists in the eye of the viewer. (18:42)
- Making the trade offs that pay off. (22:16)
- The moment when you identify your artist brand. (26:20)
- How Alexandra shows and sells her work. (28:15)
- Keeping an artist’s schedule while raising a family. (33:38)
This Week’s Assignment
Consider your artist brand. In particular, think about and even write in your journal about this one question: How do you want to be perceived in the minds of others? If you want to take it to the next step, consider whether your social media, newsletter, website, marketing material, and exhibition venues are aligned with how you want to be perceived.
Mentioned
- ArtBizAccelerator.com
- https://www.alexandrasquireart.com/
- https://www.instagram.com/alexandrasquireart/
Resources
- Show notes, images, and listener comments
- How to Price Your Art free report
- Art Biz Connection artist membership
Quotes
- “I decided from the beginning I wanted to be a certain type of artist.” — Alexandra Squire
- “You have to present yourself in a certain way, and that’s how people will view you.” — Alexandra Squire
- “I turned down a bunch of opportunities that I felt didn’t best reflect my brand.” — Alexandra Squire
About My Guest<...
10/17/19 • 58 min
She holds an MFA from Tyler School of Art, Temple University, a BS from Philadelphia University, and an AAS in Computer Graphics from Moore College of Art & Design. She has a diverse art background with skills that include painting, sculpture, graphic design, interior design, textile design, photography, digital imaging and much more.
Since 2016, Lorraine has evolved from an assistant professor of art to running her own workshops and retreats.
Through the process, she has learned a great deal about teaching as a significant source of her income.
In this episode, you’ll hear Lorraine and Alyson talk about how she has set up her workshops and retreats, how she finds venues, the pros and cons of doing for-hire workshops, the tools she uses to stay organized, and how she balances teaching with her studio practice.
See Lorraine’s art at https://LorraineGlessner.net and find her on Instagram https://instagram.com/LorraineGlessner1
****
This episode is sponsored my signature business-building program, the year-long Art Career Success System.
Whether your goal is to increase your income, expand your venues, become more articulate about your work, enhance your online reputation, or nurture your audience, the Art Career Success System gives you what you need. I purposely called it a System because the actions you take in the course are things that you will do repeatedly throughout your career. Your approach this year will be different from the approach you take next year or the year after. But when you follow the Art Career Success System, you can easily update it to reflect your changing needs.
Join us and get your business in shape. See ArtCareerSuccessSystem.com.
****
Music for the podcast is by Wildermiss: Wildermiss.com
Read the show notes, see photos, and leave a comment at ArtBizSuccess.com/podcasts (episode 35)
Instagram @AlysonStanfieldFacebook @ArtBizSuccess
#ArtBizSuccess
02/08/24 • 12 min
Two things are clear when it comes to pricing your art.
1️⃣ It’s a struggle for most artists.
2️⃣ There’s a good chance that your prices are too low.
There are 5 reasons to raise your prices:
🔸 You’ve done the math and realized you aren’t paying yourself.
🔸 Your pricing has become uneven over time.
🔸 The cost of your materials has increased.
🔸 You can’t keep up with the demand for your art.
🔸 You start selling through galleries.
I cover all of these in this episode and then tell you HOW to raise your prices.
🆓 GUIDE FOR PRICING YOUR ART
Info and download > http://howtopriceyourart.com/
🎧 RELATED EPISODES
Raising prices can mess with your mindset. These episodes might help:
Raising Prices on Your Art, Valuing Community, and Balancing Motherhood with Bri Larson (ep. 166)
6 Ways to Be [Even] Happier About Running Your Art Business (ep. 155)
Risk, Rejection, and Resilience with Christine Aaron (ep. 114)
What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)
Overcoming Imposter Syndrome with Christa Forrest (ep. 91)
📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/raise-prices/.
🔶 Does your art business need a boost or a refresh? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.
⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.
~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~
This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/
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FAQ
How many episodes does The Art Biz have?
The Art Biz currently has 228 episodes available.
What topics does The Art Biz cover?
The podcast is about Colorado, Artist, Art, Visual Arts, Podcasts, Arts, Business and Coach.
What is the most popular episode on The Art Biz?
The episode title 'Producing an Artist Podcast with Miriam Schulman (#34)' is the most popular.
What is the average episode length on The Art Biz?
The average episode length on The Art Biz is 39 minutes.
How often are episodes of The Art Biz released?
Episodes of The Art Biz are typically released every 8 days.
When was the first episode of The Art Biz?
The first episode of The Art Biz was released on Jul 26, 2016.
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