Why I Want Partnerships with Art Galleries Evita Tezeno (#175)

01/18/24 • 43 min

So many artists are down on their galleries and considering leaving them.

There are absolutely many reasons not to stick with your gallery, but that’s a different episode.

I wanted to share the story of an artist who is thrilled with her gallery.

My guest for this episode is Evita Tezeno—an artist who has grand ambitions for herself. Not content with the status quo, Evita aims for recognition by prestigious honors like the Guggenheim Fellowship and the MacArthur Fellowship, the so called “genius” grant.

She knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why.

💬 EVITA TEZENO QUOTES

“I had this dream that an angel came to my door and gave me a blueprint of another style.”

“This dream was right on target.”

“[After Denzel Washington bought 8 pieces in 2019] I was able to get another studio and I have never worked for anyone again.”

“The gallery now has me working larger. I love working larger. I love it.”

“I consider myself a visual storyteller.”

“[My life coach] has gotten me to dream bigger than I ever thought that I could dream.”

“I want more museum collections and I want my work also to be known, not only nationally or regionally, but internationally.... So we are reaching toward the sky or the heavens.”

“The art career that you dream of or you envision does not come easy. You have to struggle. You have to go through necessary pains to get to where you want to be.”

🎧 RELATED CONTENT

Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (ep. 163)

Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

Why Artists Should Embrace Galleries (article)

The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (ep. 19)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/tezeno-galleries

⭐️ Connect with Evita Tezeno and see more of her art: https://evitatezeno.com

🔶 Does your art business need a boost or a refresh? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

So many artists are down on their galleries and considering leaving them.

There are absolutely many reasons not to stick with your gallery, but that’s a different episode.

I wanted to share the story of an artist who is thrilled with her gallery.

She knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why.

💬 EVITA TEZENO QUOTES

“I had this dream that an angel came to my door and gave me a blueprint of another style.”

“This dream was right on target.”

“[After Denzel Washington bought 8 pieces in 2019] I was able to get another studio and I have never worked for anyone again.”

“The gallery now has me working larger. I love working larger. I love it.”

“I consider myself a visual storyteller.”

“[My life coach] has gotten me to dream bigger than I ever thought that I could dream.”

“I want more museum collections and I want my work also to be known, not only nationally or regionally, but internationally.... So we are reaching toward the sky or the heavens.”

“The art career that you dream of or you envision does not come easy. You have to struggle. You have to go through necessary pains to get to where you want to be.”

🎧 RELATED CONTENT

Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (ep. 163)

Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

Why Artists Should Embrace Galleries (article)

The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (ep. 19)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/tezeno-galleries

⭐️ Connect with Evita Tezeno and see more of her art: https://evitatezeno.com

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Previous Episode

Presenting Yourself Professionally on Your Artist Website with Jessica Burko (#174)

Your artist website is your portfolio these days. It’s usually the first place people go to get a full picture of you and your art. They might initially find you on Instagram and scroll through the images there, but when their interest is piqued and they want to know more, they’ll click that almighty link in your bio.

Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience.

Are you ready for them?

In this episode of The Art Biz, I have a very focused conversation with Jessica Burko about artist websites.

[ We’re focused on your professional presentation this season in Establish Yourself: Essentials for Artist Success ]

Jessica and I discuss:

Her philosophy about artist websites.
What artist websites should and should not include.
How artist websites can be organized for a better viewer experience.
How you can use Instagram and Pinterest to organize portfolios of work.
Why one of your jobs is to educate people.

She says, “What gets people to be very interested in your work, to buy your work or hire you or show your work, and to really tell them the breadth of what you do and to show them all the different aspects of your arts career, your arts business, yourself as an artist” is your website. It’s a much more appropriate place to do that than Instagram.

💁🏼‍♀️ My bonus tip is to check the footer on your website to see that it has the current copyright date in it. Some websites adjust automatically to a new year, but others do not. Make sure yours is current.

🎧 RELATED EPISODES

How to Name Your Art Business (ep. 56)

How to Feel Like a Successful Artist (ep. 165)

Introduce Yourself Confidently as an Artist (ep. 65)

Starting Your Art Career (ep. 173)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/websites-burko

⭐️ Connect with Jessica and see more of her art: https://jessicaburko.com

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

Next Episode

Series, Catalogs, and Museum Shows with Susan Abbott (#176)

I like to say that your art isn’t complete until someone else experiences it. Until you’re standing in front of it and talking about it with people who are interested.

In real life. Digital-only viewing doesn’t count.

Every person who sees your work brings themselves and their background to your work—adding new layers of meaning to your original intention.

My guest for this episode is Susan Abbott, and she recognizes the importance of getting her work out of the studio and in front of people.

We cover a lot of ground in our conversation, but there are 3 themes:

The value of working in series, with special attention given to the series of paintings that came from her pilgrimage on The Camino.
Creating a catalog of your art and what it can do for you.
Getting a museum solo exhibition and why that’s important to her.

We also discuss how Susan lost 14,000 instagram followers and rebuilt her account to where it is today (~46,000 at the time of this recording).

See if you can pick up on why it pays to dress nicely when visiting gallery.

🎧 RELATED EPISODES

Overcoming Anxiety about Making Art World Connections with Heather Beardsley (ep. 160)

Putting Artists First in Curatorial Projects with Melissa Messina (ep. 136)

Portrait Project and Museum Exhibition with Lisa Kovvuri (ep. 11)

A Married Life in Art: Sam Woolcott and Poe Dismuke (ep. 8)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/series-abbott

⭐️ Connect with Susan and see more of her art: https://susanabbott.com

🔶 Sponsored by The Art Biz Accelerator 🔶 a coaching group for strategies, support, and accountability inside a community of artists who get you. https://artbizsuccess.com/accelerator

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/