Decoding NLP: Your Guide to Neuro-Linguistic Programming in Business

04/06/22 • 14 min

The Aligned Business Woman: Business Strategies to Manifest Your Goals

Episode 18: What the Heck is NLP?
I have noticed from talking to my copy writer and my podcast manager that lots of people know about NLP, but not many people actually know what it is or why we can use it in our marketing. So I'm going to break it down here for you...
NLP is learning how to use the mind's language to get results. You can think of it as the user's manual of the mind.

First, let's talk about the Neuro Part...
Neuro: Our nervous system or our mind with which we experience the world through our senses...

Visual - what you see
Auditory - what you hear
Kinesthetic - what you feel, external and emotionally
Olfactory - what you smell
Gustatory - what you taste

People have a primary sense to process information. Visual processors usually tend to talk fast because they are processing the message must quicker than someone that is auditory. Auditory people will hear the information and then create images in their minds to interpret the information. And so on...

Why is this important to consider when creating content? You are creating an experience for your audience every time you post on social media or send out an email. If you want to appeal to all types of processors, you'll want to fold in words relating to all senses in your copy. When you join my free masterclass Radiant Rapport, you'll receive a list of over 50 words that you can use in your messaging to create instant rapport within your marketing. Hint: You can even use them on sales calls.

Now let's talk about the Linguistic part of NLP!
Linguistic relates to the language and physical communication we use to store memories and experiences to give them meaning.

As we perceive something and it enters our awareness through the primary way we process information, we begin to create pictures, sounds, and feelings, internally.

Lastly, let's talk about Programming
Programming is the patterns and strategies we run in our minds. Do you remember the story of Pavlov's dog? Pavlov would feed his dogs when he rang a bell. After many tries, he was able to get the dogs to salivate just by ringing the bell. They didn't ev

Support the show

FREE Download: the CEO Audit Workbook to explore your subconscious mind for business guidance. Includes free meditation in welcome email.
Be sure to find me and any of my resources at the links below;

Aligned Business Woman Facebook Group
Manifestation Lab to embody your Human Design and receive a monthly Astrology Forecast
The Profitable CEO Accelerator
Book an Abundance Activation session
Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode

Check out some resources I love:

Want fresh branding photos? Check out our partner FemForce Photoshoots in your city! Use PROMO CODE VANESSAANNM137 for special savings.
Email Marketing Membership for only $9/month with Liz Wilcox
*Disclaimer: Show notes may contain affiliate links.

Support the show

Send us a text

First, let's talk about the Neuro Part...
Neuro: Our nervous system or our mind with which we experience the world through our senses...

Visual - what you see
Auditory - what you hear
Kinesthetic - what you feel, external and emotionally
Olfactory - what you smell
Gustatory - what you taste

Now let's talk about the Linguistic part of NLP!
Linguistic relates to the language and physical communication we use to store memories and experiences to give them meaning.

As we perceive something and it enters our awareness through the primary way we process information, we begin to create pictures, sounds, and feelings, internally.

Support the show

Aligned Business Woman Facebook Group
Manifestation Lab to embody your Human Design and receive a monthly Astrology Forecast
The Profitable CEO Accelerator
Book an Abundance Activation session
Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode

Support the show

Previous Episode

Change Work and Identity Shifts for Quantum Leaps

Send us a text

Episode 17: What You Must Know About Creating Change
Today's topic not only will help with your mindset and motivation as a consultant, coach, or online entrepreneur; but also knowing this serves your clients. When you can understand what is needed to create change, you can help your clients get better, faster results.

If you're new to NLP (neurolinguistic programming), there is a part of the mind called the critical faculty where all learnings and behavioral changes take place at an unconscious level. It filters what information can get to the unconscious mind. The filters are created before the age of 7 so are deeply rooted in our beliefs. These beliefs are what form our comfort zone, and it's in our comfort zone that we hide from change.

How do we create positive change? Before I go through the 3 ways to create change, I want you to listen to this episode twice: once with the intention to learn how to create change for yourself and twice to learn what goes on for your prospect and clients when they are deciding to buy from you.

Repetition: the 1% compound effect works wonders when you can repeat positive behaviors in a positive state and get desirable outcomes. Even if they are small wins.
Intensity:
1. Amplified states- when you're experiencing powerful emotions
2. Significant emotional event- a sudden emotional event that shocks your neurology shifts your perspective
3. Strengthening of memories- ever feel nostalgic? Have you ever daydreamed about a happy time in your past then when you snap out of the trance you felt like you were there again? In NLP, we use techniques to help people activate a time when they felt a way they want to feel again that will spark action or motivation.
Activating your imagination puts the critical faulty to sleep.
1. Visualization is powerful especially when you couple it with repetition. Envision yourself having a stellar sale

Nurture you community with Flodesk
Boost your connections and sales with email marketing.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Aligned Business Woman Facebook Group
Manifestation Lab to embody your Human Design and receive a monthly Astrology Forecast
The Profitable CEO Accelerator
Book an Abundance Activation session
Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode

Support the show

Next Episode

Creating Flow: Effortless Strategies for Business Management

Send us a text

Have you ever heard of Goddess Days, CEO Days, and Doer Days? While I can't take credit for developing these ideas, I have made them work for me and my business.
As entrepreneurs, we wear many hats, and even more so as moms. When I started my business, I tried to learn as much as possible about productivity. I took courses and read books, and eventually started time-blocking. It felt impossible to do everything, and I was not completely present in the "character" needed for every aspect.
As entrepreneurs, we need to be able to oscillate between each of these "characters gracefully." The Goddess, The CEO, and The Doer.
The Goddess

She is important because she manages your state.
When she is feeling good, everything else is in alignment.
She feeds your mind, body, and soul.

When you take a Goddess Day, do things that make you feel good and aligned. Do something (not work) just for you, showing your subconscious mind that you can take care of your physical body and emotions.
CEO

She plans everything.
On CEO Day, you can plan content, launches, family vacations, meals, and even plan to plan!
During CEO Days, you can have team meetings and decide what to outsource.

I always sleep so much better after CEO Days because I know where I'm going, and I have a plan and checklist to keep myself aligned.
Doer Days

She puts on the headphones and gets working on the plan created on the CEO Days.
She feels aligned and ready to handle the plans after Goddess Days.
She is most of the day and is so important!

Start scheduling your Days! Each week, one Goddess Day, one CEO Day, and fill the rest with Doer Days. You will be so aligned and productive!
If you want to elevate your business and embody what it means to be an Aligned Business Woman, join my weekly email series. I will give you tips on making the most of your Days and send you a new one every week!

Support the show