Build a Website that Sells: Turning Clicks Into Clients

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04/25/25 • 49 min

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Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights to improve their most valuable digital asset.

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode of The Agency Hour, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at SGD, to explore how to transform your website from a static brochure into a powerful sales asset that gains value over time.

You'll discover:

Why your website is the only platform you truly control in a digital landscape
How to incorporate sales conversation insights into your website content
The importance of focusing on bottom-of-funnel content for maximum ROI
Why consistency and "mastering the mundane" beats chasing marketing tricks
Practical tips for creating one high-impact piece of content weekly

The most successful agencies aren't looking for marketing shortcuts—they're systematically improving their websites based on real customer interactions, building a valuable asset that works for them 24/7.

What You'll Learn

Website as an Asset vs. Brochure - Most businesses treat their website like a static brochure instead of a dynamic sales tool that gains value over time through continuous improvement.
Focus on Bottom-of-Funnel Content - Target the 5% of prospects ready to buy rather than the 95% who aren't ready; this provides the highest ROI for your content efforts.
Accurate Business Representation - Your website must first accurately represent what your business does before any other improvements can be effective.
Content Creation Strategy - Commit to creating one high-quality piece of content weekly that addresses common questions, shifts beliefs, and includes a call to action.
Multiple Marketing Channels - Don't rely on a single platform; use at least two channels (LinkedIn and YouTube recommended for B2B) to protect against platform changes.
Website as the Mothership - Use social platforms to attract attention but always direct traffic back to your website where you control the user experience and conversion process.
Practical Action Item - Update your FAQs and process pages based on questions that arise in sales calls to preemptively address objections for future prospects.

Handy Links:

MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

You'll discover:

Why your website is the only platform you truly control in a digital landscape
How to incorporate sales conversation insights into your website content
The importance of focusing on bottom-of-funnel content for maximum ROI
Why consistency and "mastering the mundane" beats chasing marketing tricks
Practical tips for creating one high-impact piece of content weekly

What You'll Learn

Website as an Asset vs. Brochure - Most businesses treat their website like a static brochure instead of a dynamic sales tool that gains value over time through continuous improvement.
Focus on Bottom-of-Funnel Content - Target the 5% of prospects ready to buy rather than the 95% who aren't ready; this provides the highest ROI for your content efforts.
Accurate Business Representation - Your website must first accurately represent what your business does before any other improvements can be effective.
Content Creation Strategy - Commit to creating one high-quality piece of content weekly that addresses common questions, shifts beliefs, and includes a call to action.
Multiple Marketing Channels - Don't rely on a single platform; use at least two channels (LinkedIn and YouTube recommended for B2B) to protect against platform changes.
Website as the Mothership - Use social platforms to attract attention but always direct traffic back to your website where you control the user experience and conversion process.
Practical Action Item - Update your FAQs and process pages based on questions that arise in sales calls to preemptively address objections for future prospects.

Handy Links:

Follow us on the socials:

Previous Episode

The Power of Selling Your Sawdust: Turning Existing Assets into Revenue

1 Recommendations

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.

If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.

What You'll Learn

The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value
How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies
The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work
Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging
Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients
Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey
The Personalization Premium – Why clients will pay top dollar for personalized insights

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Next Episode

Let AI Do The Selling: More Leads, Less Work

Ever wondered how AI could transform your digital agency? Imagine getting qualified leads directly from ChatGPT and Perplexity without extra effort. In this eye-opening episode, Simon Kelly reveals the game-changing ways his agency is leveraging AI to streamline operations and drive growth.

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

This conversation goes beyond buzzwords to show you practical applications that are working right now. Simon shares his exact framework (CRIT: Context, Role, Interview, Task) for crafting effective prompts that deliver results.

Learn how Simon's agency is:

Using AI as a powerful lead generation channel (yes, ChatGPT is sending clients!)
Cutting sales process time from 4 hours to just 1 hour with strategic AI implementation
Creating client roadmaps and deliverables faster without sacrificing quality
Balancing AI automation with human talent for optimal results

Don't miss Simon's insights on why selling AI roadmaps to clients could be your agency's most profitable new service offering in 2024.

What You'll Learn

Leverage AI to transform your sales process - from a 4-hour workflow to a 1-hour powerhouse of efficiency and effectiveness
Create AI-optimized client roadmaps - balance automation with human expertise for consistently impressive deliverables
Discover ChatGPT and Perplexity - on how they are becoming unexpected lead generation channels for forward-thinking agencies
Implement the CRIT framework (Context, Role, Interview, Task) - to get superior results from your AI prompts
Build an AI + talent + templates system - prevents delivery debt while maintaining quality control across client work
Develop AI roadmaps - that helps clients implement strategic automation rather than random tactical fixes
Position your agency as an industry specialist - by combining AI-powered execution with specialized knowledge that clients can't replace

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