65 - What You Need To Create Authority

09/28/23 • 20 min

What does it really take to create authority and be seen as the accepted authority in your market?
Some people say you need to write a book. But how many authorities do you know who have written a book, but still have hundreds of copies sitting in their garage or cellar. They have never been best sellers, but they are still authorities in their market.
Every authority has to have a message. It's not about the vehicle that delivers the message, e.g. a book, but about having a message that attracts followers.
How do you create a message like that?
A lot of people try and get it wrong.
In this episode, I reveal the way to create a message that creates authority. If you learn this process, you will attract followers and clients without effort.
Learn more at https://businessflightpath.com

Previous Episode

64 - Trust v Value

In selling our consulting services, which is more important, trust or value.
We know that what our clients buy from us is our value. Then why is it that when we try to sell on value, we are often challenged by sales resistance and scepticism?
Most of us try to establish trust in our marketing. But so often, the way we go about it does little to enhance our trust in the mind of our market.
In this episode, I explain why trust must come before value in our marketing and sales process, even though value is so important. I also describe ways to build trust that are typical, but ineffective, as well as how to demonstrate trust in ways that see us positioned as the accepted authority in the market.
Receive a copy of 10 Mistakes That Explain Why Marketing Your Consulting Services Doesn’t Work – And How To Make It As Reliable As A Machine at https://members.businessflightpath.com/10-mistakes
Learn more at https://businessflightpath.com

Next Episode

66 - Authority Using An Assessment Model

When selling consultancy services, often there is a challenge because your potential clients don't know what they don't know. They sometimes don't recognize they have a problem, because what they are dealing with is the norm for them. They don't know how things could be better, even if they don't particularly like their current situation.
An assessment model is a way of showing your potential clients the gap between where they are and where they could be. When they recognize the gap, they will be motivated to make the change, which makes selling your services so much easier. Using an assessment model also has other flow on effects that help your selling to be easier, including increasing your perception of authority.
Listen to the podcast episode to the value of using an assessment model, how to create one and how they increase your clients' motivation for change.
Get help with your assessment model at https://businessflightpath.com