Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

02/07/24 • 28 min

Join Mark Kilens, the co-founder of TACK, and me in discussing
"People first Go-To-Market."
Here, Mark discusses:
1. Importance of building relationships and partnerships with customers.
2. Role of technology and data in people First go-to-market
3. Community-led growth
4. The potential impact of AI on go-to-market strategies and more.

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Previous Episode

Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich

How to choose the right pilot program for your ABM in 2024.
Welcome to another episode of the ABM Way. In this episode, we have a special guest,
Andrei Zinkevich from Full Funnel who shares valuable insights on creating a
successful pilot program for account-based marketing (ABM).
Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team,
managing resources, and generating demand.
The key points covered in this session include the importance of having a committed team and insights' role in driving a successful proof of concept.
Additionally, Andrei discusses strategies for engaging with the buying committee and presents examples of effective activation playbooks.
If you're interested in launching a pilot program for your ABM initiatives or want to enhance your understanding of account-based marketing, this episode offers valuable advice and practical tips to help you navigate the process.

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Next Episode

Episode 7: ABM Horror Stories and How to Avoid them|ABM Blitz Series|Omprakash Karuppanan

Join Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode.
Topic: ABM Horror Stories and How to Avoid Them.
Here, Omprakash discusses on
1. How ABM is a powerful strategy but requires meticulous execution.
2. Rushing into ABM can cause a lot of wasted budgets, resources, and time.
3. There are some common pitfalls to expect in your ABM execution if not executed strategically.
4. ABM Execution and how you can avoid the nightmares.

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