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The ABM Way! - Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

The ABM Way!

02/07/24 • 28 min

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Join Mark Kilens, the co-founder of TACK, and me in discussing
"People first Go-To-Market."
Here, Mark discusses:
1. Importance of building relationships and partnerships with customers.
2. Role of technology and data in people First go-to-market
3. Community-led growth
4. The potential impact of AI on go-to-market strategies and more.

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02/07/24 • 28 min

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