Episode 5:How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich

01/24/24 • 52 min

How to choose the right pilot program for your ABM in 2024.
Welcome to another episode of the ABM Way. In this episode, we have a special guest,
Andrei Zinkevich from Full Funnel who shares valuable insights on creating a
successful pilot program for account-based marketing (ABM).
Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team,
managing resources, and generating demand.
The key points covered in this session include the importance of having a committed team and insights' role in driving a successful proof of concept.
Additionally, Andrei discusses strategies for engaging with the buying committee and presents examples of effective activation playbooks.
If you're interested in launching a pilot program for your ABM initiatives or want to enhance your understanding of account-based marketing, this episode offers valuable advice and practical tips to help you navigate the process.

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Previous Episode

Episode 4:How to execute a full-lifecycle ABM in challenging economic times|Taylor Young

In this Podcast episode, I am joining Taylor Young, Director of Strategic Initiatives @ Terminus, to discuss on:
The concept of full-lifecycle ABM in detail.

The benefits of a full-lifecycle ABM for marketing efforts.
How to implement a full-lifecycle ABM strategy in a challenging economic crisis.
How to investigate the challenges and mistakes when implementing a full-lifecycle ABM approach

and a lot more education on ABM.,
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Next Episode

Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

Join Mark Kilens, the co-founder of TACK, and me in discussing
"People first Go-To-Market."
Here, Mark discusses:
1. Importance of building relationships and partnerships with customers.
2. Role of technology and data in people First go-to-market
3. Community-led growth
4. The potential impact of AI on go-to-market strategies and more.

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Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
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