#11: The Culture of Success

06/07/21 • 39 min

Joe's company, 12 Traits, has found an interesting niche: using AI to help gaming companies find and retain users. Joe, whose background includes clinical psychology as well as marketing, is now looking inward – and is focused on creating the sort of company culture that attracts the very best employees. Fortunately, Marc's experience at Netflix has given him some insights – and some strong opinions – about how Joe might be able to use HIS corporate culture to take 12 Traits to the next level.

If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Previous Episode

#10: Getting Into a Subscription Frame of Mind

Joseph, a best-selling author, is pretty far along with his business: a vertically integrated hypnosis brand comprised of a podcast, an app and some a la carte offerings. But like many an entrepreneur, he’s ready to take on the big fish in the space. Could a subscription model be the way to go? Tune in to hear Marc’s thoughts on the subject.

If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Next Episode

#12: Who is Your Customer?

Today’s guest, Tim, is already getting real-world feedback on his concept. He and his colleagues have developed Clicker, an app that makes sure you can watch what you want in a crowded bar. But, as he goes through a real-time brainstorming exercise with Marc, Tim begins to realize that the opportunity for his company is bigger than he initially thought; it may just be a matter of re-thinking who Clicker’s target customer is.