#10: Getting Into a Subscription Frame of Mind

05/24/21 • 31 min

Joseph, a best-selling author, is pretty far along with his business: a vertically integrated hypnosis brand comprised of a podcast, an app and some a la carte offerings. But like many an entrepreneur, he’s ready to take on the big fish in the space. Could a subscription model be the way to go? Tune in to hear Marc’s thoughts on the subject.

If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

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#9: Every Great App Starts as a Great Idea

CFO-turned-entrepreneur Erik dreams of a world in which clueless men don’t have to guess what jewelry to buy for their partner, as their beloved has already called ‘dibs’ on their preferred items. So he’s laying the groundwork to commercialize this simple but profound concept, with an app called “Dibbsi” that lets you lay claim to a bounty of consumer goods. As Marc counsels him, though, the first step is figuring out what the market’s appetite truly is for solving this problem.

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#11: The Culture of Success

Joe's company, 12 Traits, has found an interesting niche: using AI to help gaming companies find and retain users. Joe, whose background includes clinical psychology as well as marketing, is now looking inward – and is focused on creating the sort of company culture that attracts the very best employees. Fortunately, Marc's experience at Netflix has given him some insights – and some strong opinions – about how Joe might be able to use HIS corporate culture to take 12 Traits to the next level.

If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).