Subscription Marketing with Matt Holman

04/15/24 • 52 min

In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to deliver value, customization, and storytelling and its crucial role in the subscription marketing channel mix.

Previous Episode

Operative AI vs. Performative AI with Garin Hobbs of InboxArmy

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between "Operative" AI and "Performative" AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.

Key takeaways:

AI can be applied in email marketing to improve efficiency and effectiveness.
Operative AI focuses on the building, composition, launching, and management of campaigns, while performative AI drives performance and impacts campaign KPIs.
Examples of operative AI include automation, list management, and responses to customer inquiries.
Examples of performative AI include predictive analytics, AB testing, and understanding the customer lifecycle.
When implementing AI, marketers should focus on problem areas in their campaigns and customer journeys and look for solutions to address those areas.
AI can provide cost savings, time savings, and faster time to value in email marketing.
Drawbacks of AI include the need for human oversight, the potential degradation of marketers' expertise, and the limitations of AI in understanding human emotions and motivations.
AI is not expected to replace human marketers but can enhance their capabilities and improve campaign performance.
Marketers should approach AI technology with a practical mindset and focus on its application to solve specific problems in their campaigns.

Next Episode

AMP for Email & WhatsApp with Nicholas Einstein of Netcore Cloud

In this episode, InboxArmy's Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email -- including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp's marketing potential, how it overlaps with SMS, MMS, and RCS, and how marketers should think about their cross-channel investments. A great listen for all.

01:14 - Nick's history
02:43 - AMP for Email 101
04:44 - Headwinds for AMP for Email
11:10 - Is the AMP juice worth the squeeze?
15:28 - Examples of AMP performance
19:42 - How AMP compares to MovableInk, LiveClicker, Zembula, etc.
22:33 - Processes for the AMP MIMEtype
25:09 - Security implications for AMP
28:28 - WhatsApp from the marketer's perspective
32:33 - How WhatsApp compares to SMS/MMS
35:33 - How RCS fits into the picture
38:55 - How marketers should think about channel investments