Defining A New Reality

09/29/21 • 21 min

1 Listener

"Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, "Ready Player One," which was adapted into a film by Steven Spielberg.

In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that the future metaverse we can actually expect?

On episode 1 of Adweek's Metaverse Marketing Podcast, we're joined by metaverse experts to hear how exactly they define the word "metaverse".

Hosted on Acast. See acast.com/privacy for more information.

On episode 1 of Adweek's Metaverse Marketing Podcast, we're joined by metaverse experts to hear how exactly they define the word "metaverse".

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Adweek's Metaverse Marketing Podcast — Coming September 29th

Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl.

On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. Listeners can expect to be brought up to speed on the tech that’s shaping the future of the internet; discover new opportunities and overcome the challenges presented by the metaverse; and learn how brands can prepare for tomorrow, today.

Over the course of 8 episodes, the first season of the podcast will explore how the metaverse will impact fashion, sports, entertainment, gaming, culture, and even identity. Listeners will hear from the minds that are shaping the metaverse, the brands that are already entering it, and will find out how digital culture is shaping our reality.

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Next Episode

Collaboration and Co-Creation are Kings

The moment you take your first step into the metaverse, you'll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they're not going at it alone—instead, they're leveraging the power of collaboration to move at a speed that would be impossible for any single creator.

As brands begin to foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most important building blocks of web 3.0. Empowering "collectors" (not "consumers") to collaborate with each other and co-create alongside your brand is a recipe for success in the metaverse.

In this episode of Adweek's Metaverse Marketing podcast, you'll hear all about the strategic shifts that leading projects, creators and brands are making to harness the collective power of groups to thrive in the metaverse.

Hosted on Acast. See acast.com/privacy for more information.