TechMagic with Cathy Hackl

In this episode, Cathy and Lee talk about their favorite April Fools pranks in tech. Cathy shares an April Fool’s from Gary Marcus about an OpenAI sneak peek. More in AI news, the CEO of StabilityAI stepped down. Lee talks about Lego’s apology for using AI art. Cathy and Lee debate the “AI legal iceberg.” Cathy and Lee segway into what’s happening on the Internet including Steve Wozniak suing YouTube, Pornhub being blocked in Texas, and why video games can’t quit microtransactions. Lee explains Oregon’s governor signing the nation’s first right-to-repair bill. Cathy interviews Andrew Rosen, founder of PARQOR and author of the Medium Shift.

Show Notes:

• Nintendo April Fool’s
• Stability AI Founder Emad Mostaque Tanked His Billion-Dollar Startup
• Lego is the latest brand to apologize for using AI art
• The AI Industry Is Steaming Toward A Legal Iceberg
• Lawsuit against YouTube led by Steve Wozniak set to continue
• Pornhub is now blocked in Texas. Could Florida be next?
• Why The $183 Billion Video Game Industry Can't Quit Microtransactions
• Oregon governor signs nation’s first right-to-repair bill that bans parts pairing
• Apple sues former iOS engineer for allegedly leaking Vision Pro, Journal app details
• Vladimir Putin orders creation of Russian game consoles, Steam-like cloud delivery, and OS

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Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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You may know a lot of metaverse skeptics or you might be one yourself.

For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.

Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that can sabotage your brand's foray into the metaverse, and how we can make the ideals of web3 and the metaverse a reality.

Follow Cathy on Twitter: @CathyHackl

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Join hosts Cathy Hackl and Lee Kebler on the Tech Magic podcast as they dive into fascinating topics like technology, gaming, and innovation. Hear about Cathy's experiences and insights from the MIT Future Compute Event and the upcoming Apple WWDC. Cathy also interviews Stanley Pierre-Louis, President and CEO of the Entertainment Software Association, and discusses gaming trends and their cultural significance. Don't miss the surprise discussion on messaging platforms and their invitation for listener interaction. Subscribe now for an engaging and enlightening listen!

ESA’s 2024 Essential Facts About the U.S. Video Game Industry

Come for the tech, and stay for the magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming.

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more.

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Cathy's Experiences at MIT's Future Compute Event
• Discussion on Apple's WWDC and Interest in Gaming
• Introduction of Guest Stanley Pierre-Louis, President and CEO of the Entertainment Software Association (ESA)
• Key findings from ESA’s 2024 report
• Gaming as a platform for parents to bond with their children
• The Role of the Entertainment Software Rating Board
• Generation Alpha and their Engagement in Gaming
• Potential Growth of Immersive Gaming Formats
• Economic Impact of the Gaming Industry

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In this episode, Hackl and Kebler talk about artificial intelligence in the music industry and the ethics of using lyrics to train AI. In a separate segment, they talk about Apple and AI.

The discuss Hackl’s visit to The Sphere in Las Vegas for opening night and the gaming industry taking over The Sphere during TwitchCon. Plus, which are a fad and which are the future?

Key Highlights:

• 6:41 - 9:10 - What we did last week: Cathy visits The Sphere in Las Vegas. Lee attends the Augmented Enterprise Summit.
• 9:11 - 20:07 - AI and the music industry: The ethics behind using lyrics to train AI. Using AI artists to mimic real people and pushing the boundaries of musical innovation.
• 20:08 - 32:41 - The Vegas Sphere. The outside of The Sphere displayed ads for Microsoft and Sony during TwitchCon. Cathy gives us her first-hand account of seeing The Sphere on opening night. Can brands and artirts repurpose their Sphere content?
• 32:42 - 38:34 - AI and Apple: Is Apple playing catch up on generative AI? Lee thinks so. Cathy thinks Apple is always one step ahead, they just don’t show their cards.
• 38:35 - 39:21 - Break
• 39:23 - 57:30 - Guest Interview with David Armano: Cathy interviews David Armano, Senior Director at Soul Machines about AI and Armano’s perspective on the future of work.
• 57:43 1:00:50 - Dispatch from the Fringe with Producer Lily Snyder: Genetically modified silkworms produce bionic spider silk. It’s a spiderverse out there!
• 1:00:51 - 1:03:18 - What Cathy and Lee are dressing up as for Halloween and the new FNAF movie.

Show Notes:

• The Music’s First Reckoning with AI
• Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report
• Inside Apple’s Big Plan to Bring Generative AI to All Its Devices
• Xbox and PlayStation battle it out at The Sphere
• David Armano on LinkedIn
• Silkworms modified to make spider silk

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Cathy Hackl on LinkedIn

Lee Kebler on LinkedIn

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According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers.

They're not only your kids, but also your aunt, friend, and possibly even your grandma. You need to look no further than gaming to start seeing your first glimpses of the metaverse.

Gaming—and particularly multiplayer games—have paved the way for the metaverse, especially when it comes to infrastructure. So much of internet culture is driven by fun and games, so it makes sense that the next evolution of our digital lives will continue to be shaped by gaming culture. However, gaming as we know it is just the beginning.

While early experiments are linking the blockchain to gaming, there's still no universal standard for an economic system in the metaverse, which makes it messy and hard to pin down. As you'll hear on this episode of Adweek's Metaverse Marketing podcast, once we agree on such a system for transferring money and ownership, a whole new world of opportunity is likely to be unlocked.

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