
AI in the Music Industry | Gaming Takes Over The Sphere| Apple’s AI Play
10/25/23 • 64 min
In this episode, Hackl and Kebler talk about artificial intelligence in the music industry and the ethics of using lyrics to train AI. In a separate segment, they talk about Apple and AI.
The discuss Hackl’s visit to The Sphere in Las Vegas for opening night and the gaming industry taking over The Sphere during TwitchCon. Plus, which are a fad and which are the future?
Key Highlights:
- 6:41 - 9:10 - What we did last week: Cathy visits The Sphere in Las Vegas. Lee attends the Augmented Enterprise Summit.
- 9:11 - 20:07 - AI and the music industry: The ethics behind using lyrics to train AI. Using AI artists to mimic real people and pushing the boundaries of musical innovation.
- 20:08 - 32:41 - The Vegas Sphere. The outside of The Sphere displayed ads for Microsoft and Sony during TwitchCon. Cathy gives us her first-hand account of seeing The Sphere on opening night. Can brands and artirts repurpose their Sphere content?
- 32:42 - 38:34 - AI and Apple: Is Apple playing catch up on generative AI? Lee thinks so. Cathy thinks Apple is always one step ahead, they just don’t show their cards.
- 38:35 - 39:21 - Break
- 39:23 - 57:30 - Guest Interview with David Armano: Cathy interviews David Armano, Senior Director at Soul Machines about AI and Armano’s perspective on the future of work.
- 57:43 1:00:50 - Dispatch from the Fringe with Producer Lily Snyder: Genetically modified silkworms produce bionic spider silk. It’s a spiderverse out there!
- 1:00:51 - 1:03:18 - What Cathy and Lee are dressing up as for Halloween and the new FNAF movie.
Show Notes:
- The Music’s First Reckoning with AI
- Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report
- Inside Apple’s Big Plan to Bring Generative AI to All Its Devices
- Xbox and PlayStation battle it out at The Sphere
- David Armano on LinkedIn
- Silkworms modified to make spider silk
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www.adweek.com/podcasts/tech-magic/
Cathy Hackl on LinkedIn
Lee Kebler on LinkedIn
Lily Snyder on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Hackl and Kebler talk about artificial intelligence in the music industry and the ethics of using lyrics to train AI. In a separate segment, they talk about Apple and AI.
The discuss Hackl’s visit to The Sphere in Las Vegas for opening night and the gaming industry taking over The Sphere during TwitchCon. Plus, which are a fad and which are the future?
Key Highlights:
- 6:41 - 9:10 - What we did last week: Cathy visits The Sphere in Las Vegas. Lee attends the Augmented Enterprise Summit.
- 9:11 - 20:07 - AI and the music industry: The ethics behind using lyrics to train AI. Using AI artists to mimic real people and pushing the boundaries of musical innovation.
- 20:08 - 32:41 - The Vegas Sphere. The outside of The Sphere displayed ads for Microsoft and Sony during TwitchCon. Cathy gives us her first-hand account of seeing The Sphere on opening night. Can brands and artirts repurpose their Sphere content?
- 32:42 - 38:34 - AI and Apple: Is Apple playing catch up on generative AI? Lee thinks so. Cathy thinks Apple is always one step ahead, they just don’t show their cards.
- 38:35 - 39:21 - Break
- 39:23 - 57:30 - Guest Interview with David Armano: Cathy interviews David Armano, Senior Director at Soul Machines about AI and Armano’s perspective on the future of work.
- 57:43 1:00:50 - Dispatch from the Fringe with Producer Lily Snyder: Genetically modified silkworms produce bionic spider silk. It’s a spiderverse out there!
- 1:00:51 - 1:03:18 - What Cathy and Lee are dressing up as for Halloween and the new FNAF movie.
Show Notes:
- The Music’s First Reckoning with AI
- Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report
- Inside Apple’s Big Plan to Bring Generative AI to All Its Devices
- Xbox and PlayStation battle it out at The Sphere
- David Armano on LinkedIn
- Silkworms modified to make spider silk
Subscribe and Share:
www.adweek.com/podcasts/tech-magic/
Cathy Hackl on LinkedIn
Lee Kebler on LinkedIn
Lily Snyder on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Adobe’s Project Primrose | State of the Gaming Industry and Microsoft’s Acquisition | The Future of Wearable AI
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl shares a guest interview with futurist, Faith Popcorn and talks about AI and Faith’s storied career and work with brands.
Kebler gives us a sneak peek reaction to the Meta Quest 3. Hackl and Kebler discuss how long it should take to make a video game and how Gen Z and Gamer moms are changing gaming expectations. Microsoft became the third-largest video game company in the world with its acquisition of Activision. AI wearables keep coming but which form factor will be the winner?
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Next Episode

Biden’s AI Executive Order & AI Governance | Humane’s AI Wearable | Let’s Talk With ChatPGT | Call of Duty Turns 20 | Marriott enters Fortnite | Dispatch from the Fringe
Cathy Hackl and guest host Lee Kebler are back with the fourth episode of TechMagic, the show that dives deep into our tech futures and current tech and gaming news. In this episode, Hackl and Kebler talk about President Biden’s AI executive order and AI governance. They discuss Humane’s AI wearable that is to launch on November 9, ask ChatPGT questions about mental health and reminisce about Call of Duty which turned 20 this year. Marriott releases a map in Fortnite. Plus, which are a fad and which are the future?
Hackl interviews guest, Ari Peralta, CEO of Arigami, about sensory design.
Producer Lily Snyder comes back with the Dispatch from the Fringe. In this segment, Snyder shares the weirdest story in tech this week.
Show Notes:
- Use the code TECHMAGIC30 for 30% off Adweek’s NexTech event.
- One AI Device to Rule Them All
- Biden’s AI Executive Order
- People are speaking with ChatGPT for hours, bringing 2013’s Her closer to reality
- Call of Duty turns 20
- Marriott Launches a Virtual City in Fortnight
- What is Prenuvo?
- Ari Peralta on LinkedIn
- Arigama
- Ryanair in Roblox Hits 1 Million Virtual Fights
Subscribe and Share:
www.adweek.com/podcasts/tech-magic/
Cathy Hackl on LinkedIn
Lee Kebler on LinkedIn
Lily Snyder on LinkedIn
Hosted on Acast. See acast.com/privacy for more information.
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