Modern Mobile Access for Multifamily with Brandon Peterson, CEO at Geokey

02/20/24 • 35 min

Brandon Peterson, the founder and CEO of GeoKey, discusses the benefits of mobile access control and property management solutions. He shares his background as a serial entrepreneur and the inspiration behind starting GeoKey. Brandon explains the importance of partnerships and integrations in the proptech industry and how GeoKey is leveraging AI to streamline operations and enhance the customer experience. He also discusses market trends, and the future of building access and security.

About Brandon and Geokey
Geokey is a mobile access solution for property owners and tenants to control the security of their assets without requiring Wi-Fi or readers. In a single app, Geokey controls interior and exterior doors, elevators, gates, amenity access, thermostats, water detection, and guest passes. With detailed data and analytics, it’s easy to see live tracking and it’s simple to add new users or change their level of access.

Brandon is a third generation entrepreneur with a passion for innovation and solving problems. After gaining experience in starting a coworking space, real estate project, nonprofit, ecommerce, and managing gyms - the idea for Geokey was born. He bootstrapped their beginning, got a patent for using location services to authenticate access and now they’ve found their niche in multi-family and college campuses.

Previous Episode

Real Estate Data as a Media Company with Clayton Collins, Founder and CEO of HW Media

In this episode we have Clayton Collins, the Founder and CEO of HW Media. Clayton discusses the growth and vision of HW Media, the challenges of building a media powerhouse, predictions for the real estate market in 2024, and their upcoming annual event, The Gathering. Clayton shares insights on interest rates, inventory, and consumer psychology in the housing industry. He also highlights the importance of research and data in providing a full picture for housing professionals. The conversation concludes with a discussion on HW Media's plans for the future.

More about Clayton and HW Media
HW Media provides mortgage, real estate and fintech professionals the news, knowledge and community they need to support decision making and business growth. Aligned with our mission to Move Markets Forward, we publish daily news and content through each of our core publishing brands including HousingWire, RealTrends, and Reverse Mortgage Daily. HW Media is based in Dallas, TX with team members across the country.
Clayton Collins is the founder and CEO of HW Media. He leads HW Media’s corporate strategy and content roadmap, while building a world-class team of business media professionals. He is also managing partner of Riomar Capital, an entrepreneurial investment firm that acquired HousingWire in 2016. Prior to founding Riomar Capital, Collins worked at RBC Capital Markets in the mergers and acquisitions group and served as vice president of national sales and marketing at Citibank.

And for those considering attending The Gathering, HousingWire is giving Tech Nest listeners 50% off the cost of VIP tickets. Just use this link when you register to get your VIP ticket at a lower cost than the standard admission.

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Mid-Term Workforce Housing with Yeves Perez, Co-founder and CEO of Workbnb

Yves Perez, CEO of WorkBnB, discusses the significance of workforce housing and the challenges faced by workers in the construction industry. He highlights the importance of mental health and the need for comfortable accommodations for workers who have to travel for their jobs. Perez explains the practical differences of workforce housing compared to traditional options like Airbnb and hotels and shares how companies can work with WorkBnB and the about the potential impact of tech advances on the real estate industry, with a shift in the approach to corporate housing.

Perez even gets into the power of branding and word of mouth in building a successful marketplace, noting Workbnb's exciting partnership with the NFL. Finally, Perez gives his predictions for the future of WorkBnB and the workforce housing category.

Of course, what's a real estate discussion without touching on the need for more affordable housing solutions—so we got into that as well.

More about Yeves and Workbnb
Workbnb is a Techstars Venture backed, B2B SAAS travel platform on a mission to accelerate the proliferation of workforce rental homes and improve the lives of millions traveling for work.

Yeves Perez is a highly innovative and visionary CEO who has taken the lead in revolutionizing the future of workforce travel and prop tech. With a strong background in marketing, advertising, and brand architecture, he co-founded Workbnb with a mission to transform the rental homes industry for the better and enable millions of people traveling for work to enjoy a better quality of life. Under his dynamic leadership, Workbnb has been featured in top publications including SKIFT, Black Enterprise, and the Harvard Business Review, and is now providing temporary housing for Super Bowl LVIII in Las Vegas, Nevada as a proud supplier to the NFL. Perez also has the distinction of being a graduate of the inaugural cohort for Build in Tulsa Techstars Accelerator, the Tulsa 12.