Ep. 327 – Al Mowrey (SVP, Canton Charge)

04/25/14 • 40 min

Al Mowrey represents the Cleveland Cavaliers’ minor league operations with in the NBADL in the Canton Charge. Mowrey talks about building up the base, going after the important group sales in the surrounding areas, as well as building acceptance by local businesses for the Charge’s entertainment value. Mowrey discusses the role of sales within the organization, especially for younger executives trying to break and stay into the business, as well as his experiences with the L.A. Clippers when they weren’t at the top of the standings and how that helped him grow his sports business acumen. Twitter: @ABMowrey

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Ep. 326 – Scott Lane (President, West Michigan Whitecaps)

Scott Lane has been overseeing one of the more unique minor league baseball franchises in the West Michigan Whitecaps, but that didn’t prepare him for one of the ultimate national stories that involved his operation in January 2013 when the White Cap’s stadium press box burned to the ground. Lane talks about the rebuilding effort of the club, including various ways that they not only rebuild, but grew their ticket base during the off-season when the team’s future was never in doubt. Lane discusses the White Caps’ incursion into the auto racing world, along with lessons learned in promotion and audience acceptance, and expands on what happens when the team’s 4,100-calorie Fifth-Third Burger drew the attention of Man Versus Food’s Adam Richman. Twitter: @WMWhitecaps

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Ep. 328 – Zach Dayton (Asst AD of External Operations, Pace University)

NCAA Division II is quickly becoming just as sharp on revenue generation as its Division I cousins, although the slices of pie may be a tad smaller in scope. Pace University’s Zach Dayton discusses some of the various aspects of how a smaller university athletic program manages to generate revenue, through ticket sales, corporate sales and marketing, as well as runs an efficient operation with a smaller, multi-duty staff. Twitter: @Zach_Dayton