Promoting tennis: USTA South Carolina’s advocacy success

05/28/24 • 14 min

Sheryl McAlister, Senior Director of Advocacy and Community Development for USTA South Carolina, discusses their efforts in promoting tennis during National Tennis Month. She highlights their advocacy work, increased grant applications and the enthusiastic involvement of staff and volunteers. Sheryl also addresses challenges in providing quality public tennis courts and their initiatives to engage state officials and local communities.

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USTA’s Martin Blackman: covering Roland Garros

USTA General Manager, Player Development Martin Blackman, discusses the growing crop of Americans showing their grit on the French Open’s terre battue. Among the players highlighted are Danielle Collins and Frances Tiafoe, along with Southerners Coco Gauff, Emma Navarro, Alycia Parks, Tommy Paul and Christopher Eubanks. Another hot topic is the Summer Olympics, which will be played at Roland Garros.

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Spring/Summer Buying Guide

Want to hear a behind-the-scenes perspective from a photo shoot with Frances Tiafoe and Aryna Sabalenka? Michelle Heidbrink of Tennis Warehouse talks about being on-site with the tennis stars and previewing new clothing a year in advance. She also recommends checking out the sleek designs of Naomi Osaka and Rafa Nadal shoes. Of course, the newest racquets are available and guaranteed to boost your strokes. For Father’s Day, gifts sure to please Dad include customizing a racquet, new high-performance strings or a new shirt for his next match.