Take Command: A Leadership Podcast

Happy New Year!

Our first episode of 2023 is dedicated to Dale Carnegie & Associates' newest book, Take Command. The book, like our podcast, focuses on what professionals in the modern world can do to take command and succeed in their personal and professional lives. Our guests today are the book co-authors: Joe Hart, President & CEO of Dale Carnegie & Associates and Take Command Podcast host; and Michael Crom, author, Board member of Dale Carnegie & Associates, and Dale Carnegie's grandson. In this interview, Joe & Michael illustrate how building self-confidence, enhancing our network of support, and becoming more intentional can help us succeed in 2023.

The episode is dedicated to a behind-the-scenes look at the creation of the Take Command book. It is a compilation of real-life stories. The use of Dale’s principles and other leadership philosophies will serve as a manual to take command of our lives.

Our guests have been influenced by Dale Carnegie’s principles. Joe started his career as a practicing attorney. After taking the Dale Carnegie Course, he reassessed his career path and founded an innovative e-learning company. He became the CEO of Dale Carnegie, the global professional development training organization, in 2015. He speaks around the world on leadership, culture, change management, resilience, creativity, and innovation. He is a contributor to Rolling Stone magazine, Newsweek, HR.com, and Forbes magazine. In 2019, the CEO Forum Group awarded him the Transformative CEO Leadership Award. He has hosted the Take Command Podcast since 2020. Michael is currently a board member of Dale Carnegie & Associates. Prior to that, he served in different leadership positions in the organization, most recently as Chief Learning Officer and Executive Vice President for Dale Carnegie & Associates.

In the episode, Michael & Joe share how they leverage the Dale Carnegie principles and apply them in different situations. Learn how to control our thoughts, build relationships, and envision our future. The book’s goal is to familiarize younger generations with core communication and leadership principles from Dale Carnegie and others.

Joe says that a fundamental purpose of this book is to offer readers some insights and learnings that he and Michael wish they had known when they were younger. The people interviewed and included in this book not only faced similar challenges as the authors did, but they thrived during that time period. This should become a guidebook for readers to follow, understand, and grab onto.

Michael & Joe conceived the book as a set of concentric circles, with each of the three sections—complementing and depending on each other.

In Part I, “Taking Command of Your Thoughts and Emotions,” the authors focus on self-awareness, stresses, fears, and insecurities, and ways to understand and manage negative thoughts.

Part II, “Taking Command of Your Relationships,” reviews building trustful relationships as a critical part of life success. Joe explains that today, building meaningful relationships has become more difficult because of our polarizing world. Part II principles and tips to deal with people come from How to Win Friends and Influence People.

The last section, Part III, “Taking Command of Your Future,” draws on the famous Dale Carnegie Course that asks participants to write their short- and long-term vision. When they follow through, they will ultimately get the most out of their lives. Part III asks: What are the things that are important to you? What are your values? How do you want to be remembered? What's the impact you want to have?

Both Joe and Michael want readers to act. Their goal is for this book to be a manual, a roadmap, and something that can activate people to really take control. It's not only there to help you think about your life, to study, or learn by research. The book says, “Hey, take command and make it happen.”

Also, Take Command is a guide to creating a “strength inventory.” The book influences readers and helps them build an intentional life. Intentionality is about giving people time and space to understand what’s important to them and how they can condition themselves for success so that every day, they become better and stronger. Having a North star helps us follow the steps to get us there.

Michael explains, “You know, we're made up of many great strengths and a few perceived weaknesses. So, let's begin to focus on those strengths, the positives that are going on in our life.”

Joe and Michael believe that young people can and will make a huge difference on this planet by bringing about unity rather than division. “Let's make a difference. Let's bring this to be a better place for all of us to live in.”

Join...

Ally Love is a multifaceted woman, pioneering the slash generation by wearing a multitude of hats. She is the CEO of Love Squad, a community organization empowering women; a Peloton instructor, Brooklyn Nets arena host; an inspiring speaker; and an Adidas global ambassador. Ally was born and raised in Miami, Florida, and moved to New York City (NYC) to pursue her dream of becoming a dancer. As a speaker and instructor, she has inspired audiences from major global corporations, including Google, JP Morgan, Amazon, Salesforce, and more. Ally has been featured in Vogue and the New York Times, has appeared on Good Morning America, and was a co-host at U.S. Open live show in 2022.

Curiosity and hunger are what drove Ally Love—curiosity of what’s next and the hunger of “I want to get to the point where I deserve to be.” She fought for her life from a young age. Her ambition to achieve more, combined with the desire to become a dancer, led her to move to NYC. She received a scholarship from Alvin Ailey, the international dance troupe, and graduated from Fordham University at Lincoln Center, NY. She later became a dancer for the New York Knicks, the professional basketball team based in Manhattan. She also performed with top-named artists such as Beyonce and Pitbull. But she still wanted more.

In her early days in NYC, Ally remembers that she struggled to make friends and adapt to the fast rhythm of the city. However, she did not step back, and she fought through those emotions. She got a modeling contract with Wilhelmina Models, start making money and friends, and learned to love NYC.

Her boyfriend (now husband), Andrew Haynes, encouraged her to tap into her love of reading. Ally admits that Dale Carnegie’s How to Win Friends and Influence People and How to Stop Worrying & Start Living are two key books in her life. These books have helped her understand herself and find her purpose in her early days in NYC, as well as recently when she needed to battle a stressful and busy year flying between NYC, where her full-time job is, and London, where she was recording a show for Netflix.

One of the core principles she has grown to believe is that we must be comfortable being uncomfortable. Her mom offered additional advice. “If you're uncomfortable, take a beat. Listen—you're learning something. It doesn't mean run. It doesn't mean change. It doesn't mean leave! So, anyone who's dealing with that fear of what’s next, or fear of making a transition . . . take a beat. Stay where you are. Be steadfast.”

Ally’s high energy, positive attitude, and desire to explore new things earned her a well-rounded knowledge of sports, fashion, public speaking, wellness, and activism. While she admits she’s never taken a course in business or leadership, she has learned to manage her team and business through experience, lots of hard work, and by loving her many jobs.

Her style of leadership is grounded in understanding how to lead from the inside and grow and achieve goals together. Ally believes leaders should be able to bring out the best in people, figure out who's the best in a specific area, and let them do what they do well.

This episode's Thought Leadership Spotlight segment features Liz Haberberger, President of Dale Carnegie Missouri. Liz’s enthusiasm and passion aren’t easily matched. Her number one rule in life is to have fun. If it’s not fun, she’s not doing it. She is at her best in front of a group or working to solve a complex business challenge.

Join us to learn how to take command of our lives, learn what we are good at, manage negative thoughts, overcome fear, and— grow and succeed— to get comfortable with being uncomfortable.

Learn more about the new Take Command: A Dale Carnegie Book on takecommand.com

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Meet Hal Elrod and listen to his story of resilience, mindset, and the relentless pursuit of personal growth. After surviving a car accident at age 20, Hal defied the odds and recovered, despite doctors' grim predictions. Years later, when faced with cancer, he again took full responsibility for his healing. He researched holistic practices, implemented them all, and emerged victorious. Hal now shares his experiences with the world through The Miracle Morning, a routine that has helped millions achieve their goals and transform their lives.

Hal’s approach isn’t just about achieving success—it’s about cultivating a mindset that allows you to show up for life every single day.

What You Will Learn:

• How Hal overcame life-threatening challenges and used his mindset to heal
• The key practices in The Miracle Morning that have helped millions transform their lives
• How to push through mental and emotional roadblocks to achieve your goals

Join us for this inspiring conversation as Hal shares how he turned adversity into a life-changing philosophy, and how you can do the same. Don’t miss this chance to learn how to elevate your own life with the power of mindset and intention.

Please rate and review this Episode!

We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

Susie Ma is the Founder and CEO of Tropic Skincare. She is a philanthropist with a focus on creating a healthier, greener, and more empowered world. Tropic Skincare has been recognized at numerous stages, including “Fastest Growing Skincare Brand in the UK” by the Sunday Times Virgin Atlantic Fast Track 100 League Table. Most recently, it has been ranked the 14th best female-powered company in the UK by JP Morgan.

The company’s commitment to sustainability and disrupting the industry has also been recognized internationally with Marie Claire’s Sustainability Awards. In 2018, Susie was listed on the Forbes 30 Under 30 list. Under her leadership, Tropic Skincare has funded a year’s worth of education for 4,000 children in rural Asia and a new forest with Forestry England in Hampshire in 2022.

At 15, Susie Ma and her mom moved from Australia to London. They struggled to make ends meet, so Susie decided to help her mom with the bills. That’s when she remembered spending time with her grandmother, who was a medicinal chemist, in tropical Nord Queensland, Australia. She taught Susie that our skin needs feeding with nourishing, healthy ingredients just as much as our bodies. Susie found her grandma’s recipe and began making body scrubs with natural ingredients.

This was her lightbulb moment for Susie. She would join her mom at London’s Greenwich Market to sell her body scrub. That Saturday at the market initiated a life-changing moment. She borrowed and invested £200 in the products and after an exhausting day of selling, Susie remembers counting her money— nearly £1000 —and realizing that “this was the beginning of everything.”

As a high school student, she wanted to do more. She headed off to college, where she majored in business so she could land a job where she could “make loads of money.” Right out of college, Susie landed a job as a foreign exchange trader at Citi Group. She achieved her dream of making lots of money. But by the end of her first work week, she felt something was missing. She quickly realized that she didn't just want to be working to earn good money. Instead, she wanted a job where she could enjoy herself daily.

She applied to the United Kingdom’s version of The Apprentice, hosted by Lord Alan Sugar, a hugely successful entrepreneur, and investor. Out of 73,000 applicants, Susie made the final 16 candidates. She did not win, but while she was on the show, she restarted her Tropic Body Scrub business, counting on the show’s publicity to drive sales. It worked. She sold out of products instantly, which garnered the attention of Sugar, who wanted to help her. Susie convinced him to invest £200,000 to become a 50% partner in the company.

While the investment helped, Susie built on her direct sales model, turning her first 400 customers into ambassadors who could generate up to a 30% commission on sales. That network of ambassadors has now grown to more than 20,000 around the UK and 400 full-time employees.

Susie has focused on positioning Tropic as a model for the beauty industry, using sustainable packaging, and donating 10% of its profits “to good causes to help towards that infinite purpose, which is to help create a healthier, greener, and more empowered world.” Susie wants to show the world just how much difference you can make and show people that no matter who you are or where you're from, and how old you are, you can make a difference.

Join us to listen to how Susie embraces challenges and opportunities, turns her Plan B into Plan A, and gives back to our planet and the underprivileged part of society.

Listen to Eudeshi Naidu, our special appearance from Dale Carnegie London, on how we can make a difference by applying the Dale Carnegie principles, going the extra mile, and creating a memorable experience for all.

Please rate and review this Episode!

We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

About the Guest:

Meet Dr. Bruce Stillman, president and CEO of Cold Spring Harbor Laboratory, one of the oldest and most distinguished scientific and research facilities on the planet. Growing up, Bruce knew that medicine and science were in his future—he was already volunteering in hospitals at the age of fifteen. But little did he suspect that his first gig out of medical school would prove to be his entire career.

“I was thirty-eight at the time,” he says. “And I got plucked out of the faculty here to become assistant director and, ultimately, director...I had no experience in running anything. But I knew the culture of the lab, the organization, and I think that was the most important thing that I've carried forward.” This knowledge informed his leadership approach, which ultimately led both the organization and its faculty and staff to flourish under his direction. Learn more about Bruce and his amazing career in this episode of the Take Command podcast.

What You Will Learn:

• Lessons in conflict resolution and negotiations
• Stories of the ups and downs of being a Nobel laureate
• Strategies for bringing workers together under a single mission
• Insights into why having a big question to answer still requires flexibility in how you approach it

Join us for this incredible episode, where you’ll learn everything you want to know about fostering an environment that supports mentorship and risk-taking. Bruce is here to share his knowledge. Don’t hesitate to dive into his wisdom to make your own organization even better. Listen to the Take Command podcast today!

Please rate and review this Episode!

We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.