The Impact of AI on Marketing Tactics: A Conversation with Google's Neama Dadkhahnikoo
12/29/23 • 24 min
Neama Dadkhahnikoo on Linked In
Show Highlights:
3:45 - Introduction to Neama Dadkhahnikoo and his role at Google Outbound, focusing on Cloud AI.
6:00 - Discussion on the daily applications of AI in marketing and productivity, and its impact on market strategies.
8:05 - Neama shares unique AI use cases in data analysis and customer representation, emphasizing diverse data sets for accurate AI outcomes.
12:18 - Exploring AI's capabilities in enhancing email and presentation productivity, and customizing AI models for specific business needs.
14:22 - Insights into the future of AI in marketing automation and the importance of human oversight in automated processes.
16:29 - Best practices for structuring prompts to get the most effective responses from AI tools in marketing tasks.
18:57 - The role of data annotation and human feedback in improving large language AI models, and their relevance to marketing.
21:07 - Neama talks about integrating AI with marketing analytics for deeper insights and better decision-making.
23:12 - Future vision of AI in marketing: Recommendations for marketers to prepare for an AI-driven landscape.
25:42 - Closing remarks: Neama's advice for aspiring marketers to leverage AI in their marketing strategies effectively.
Neama Dadkhahnikoo on Linked In
Show Highlights:
3:45 - Introduction to Neama Dadkhahnikoo and his role at Google Outbound, focusing on Cloud AI.
6:00 - Discussion on the daily applications of AI in marketing and productivity, and its impact on market strategies.
8:05 - Neama shares unique AI use cases in data analysis and customer representation, emphasizing diverse data sets for accurate AI outcomes.
12:18 - Exploring AI's capabilities in enhancing email and presentation productivity, and customizing AI models for specific business needs.
14:22 - Insights into the future of AI in marketing automation and the importance of human oversight in automated processes.
16:29 - Best practices for structuring prompts to get the most effective responses from AI tools in marketing tasks.
18:57 - The role of data annotation and human feedback in improving large language AI models, and their relevance to marketing.
21:07 - Neama talks about integrating AI with marketing analytics for deeper insights and better decision-making.
23:12 - Future vision of AI in marketing: Recommendations for marketers to prepare for an AI-driven landscape.
25:42 - Closing remarks: Neama's advice for aspiring marketers to leverage AI in their marketing strategies effectively.
Previous Episode
How AI Can Be An Invaluable Copilot in Customer Success: Danny Villareal's Innovative Approach at Jungle Scout
1 RecommendationsSHOW HIGHLIGHTS:
- 4:30: Danny discusses using AI to understand and improve customer journeys.
- 9:15: Exploring personalization in customer experiences through AI.
- 14:00: Effective communication strategies informed by AI insights.
- 20:45: Danny's experience with TranscribeIQ and applying AI in business.
- 27:10: Practical ways to integrate AI into everyday business processes.
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