Dr. J.J. Peterson: Mastering Storytelling, Clarifying Your Brand Message & Making Your Audience the Hero | Ep31

03/14/25 • 67 min

Dr. J.J. Peterson is a leading expert in messaging and marketing, helping thousands of organizations grow using the StoryBrand Framework. With a PhD in Communication and 20 years of experience, he has taught and practiced communication theory worldwide. As Head of StoryBrand, he has led workshops and keynotes across the globe, guiding leaders to craft clear, compelling messages.

J.J. is a Wall Street Journal bestselling author and host of the Marketing Made Simple podcast. He teaches at Vanderbilt’s Owen Graduate School of Management and has worked in marketing and PR for multinational nonprofits. His diverse background includes studying C.S. Lewis in Oxford, directing a documentary, and debating theology at Sundance. J.J.’s passion is equipping businesses with the tools to communicate effectively and drive success.

In this conversation, Dr. J.J. Peterson reveals the power of storytelling in marketing and why most businesses fail to connect with their audience. He explains how the StoryBrand framework helps brands craft a clear, compelling message that makes their customers the hero—leading to better engagement, trust, and conversions.

He breaks down the 7 key elements of an effective business story, the difference between positioning yourself as the hero vs. the guide, and why balancing empathy and authority is crucial in personal branding. He also shares insights on aligning business with personal values, how life transitions shape career decisions, and why authenticity is the future of marketing.

If you've ever struggled to clarify your brand message, attract the right clients, or communicate your value in a way that truly resonates, this episode is packed with actionable insights. J.J. shares how great marketing isn’t about selling—it’s about storytelling, connection, and guiding your audience toward success.

Connect with Dr. J.J. Peterson:

Email: [email protected]

Follow Dr. J.J. Peterson on Instagram: @DrJJPeterson

Core Themes

Storytelling in Business & Marketing
The StoryBrand Framework & Messaging Clarity
Positioning Customers as the Hero in Branding
Authenticity & Human Connection in Marketing
The Future of Marketing & AI’s Role in Communication
Aligning Business with Personal Values & Life Transitions
The Psychology of Storytelling & Customer Engagement
Building a Business That Feels Aligned & Fulfilling

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Connect with Dr. J.J. Peterson:

Email: [email protected]

Follow Dr. J.J. Peterson on Instagram: @DrJJPeterson

Core Themes

Storytelling in Business & Marketing
The StoryBrand Framework & Messaging Clarity
Positioning Customers as the Hero in Branding
Authenticity & Human Connection in Marketing
The Future of Marketing & AI’s Role in Communication
Aligning Business with Personal Values & Life Transitions
The Psychology of Storytelling & Customer Engagement
Building a Business That Feels Aligned & Fulfilling

Previous Episode

Joe Cohen: Biohacking Your DNA, Optimizing Health with AI & Unlocking Peak Performance | Ep30

Joe Cohen is a pioneer in biohacking and precision health, known for his data-driven approach to optimizing the body and mind. Frustrated by the lack of clear health answers, he took matters into his own hands—running thousands of self-experiments to uncover what actually works. His findings led him to create SelfHacked and SelfDecode, groundbreaking platforms that leverage AI-driven genetic analysis to help people take control of their health.

Joe is the author of SelfHacked Secrets and Biohacking Insomnia, where he shares powerful insights from his research. As the host of The Joe Cohen Show, he interviews top health experts and explores cutting-edge strategies for longevity, performance, and wellness. Today, Joe continues to push the boundaries of personal health optimization, helping others unlock the secrets of their DNA.

Joe Cohen shares how his personal health struggles led him to question conventional medicine and take his well-being into his own hands. After years of fatigue, brain fog, and inflammation, he turned to DNA testing and precision health to unlock the root causes of his issues—ultimately transforming his body and mind. This journey led him to create SelfDecode, an AI-driven health optimization platform that helps people personalize their wellness strategies through genetic analysis and data-driven insights.

If you’ve ever felt frustrated with one-size-fits-all health solutions, struggled to find the right diet, supplements, or wellness routine, or simply want to optimize your body and mind, this episode is packed with game-changing insights. Joe shares why personalized health is the future, how AI is revolutionizing medicine, and what steps you can take today to start optimizing your well-being.

Connect with Joe Cohen:

Explore SelfDecode: www.selfdecode.com

Follow Joe on Instagram: @mr.biohacker

Core Themes

Personalized Health & DNA Testing
Biohacking for Peak Performance
The Role of AI in Precision Medicine
Supplements & Nutritional Optimization
The Limitations of Conventional Medicine
Data-Driven Decision Making for Health
Entrepreneurship & Innovation in Health Tech
The Future of Health & Longevity

Next Episode

Joshua B. Lee: Building Authentic Personal Brands, Human-to-Human Marketing & AI’s Role in Thought Leadership | Ep32

Ladies and gentlemen, get ready because today’s guest is a game-changer in the world of personal branding, digital influence, and human connection. If you’ve ever wondered how to stand out in the noisy digital world, build a personal brand that creates real opportunities, and leverage LinkedIn like a powerhouse—then you’re in for a masterclass.

Joining us today is Joshua B. Lee, aka the “Dopamine Dealer of LinkedIn.” With over two decades in digital marketing, Joshua has built 16 businesses, managed nearly a billion dollars in ad spend, and driven 35 trillion online impressions. But here’s the thing—he realized that metrics don’t build relationships—people do. And that’s why he founded Standout Authority, where he helps executives, entrepreneurs, and industry leaders humanize their brandsand turn engagement into real-world impact.

Joshua has worked with tech giants like Google, MySpace, AWS, and Oracle, alongside visionaries like Joe Polish, Dan Sullivan, Sally Hogshead, and Peter H. Diamandis. His expertise isn’t just in scaling brands—it’s in making them authentic, engaging, and unforgettable.

When he’s not coaching high-level clients or speaking on global stages, he’s a dedicated husband, father, and advocate for meaningful living.

Get ready for an insight-packed, no-BS conversation with a man who’s revolutionizing the way we connect online. Welcome to the show, Joshua B. Lee!

In this conversation, Joshua dives deep into why the ‘influencer’ mindset is broken, how to build a brand that actually creates real-world impact, and why AI should be a tool—not a replacement—for authentic engagement. He shares his 10-20-70 content strategy, explaining how leaders can craft messaging that cuts through the noise, builds relationships, and drives meaningful conversations online.

If you’ve ever felt frustrated by empty engagement on social media, struggled with building a brand that feels authentic, or wondered how to balance technology with human connection, this episode is packed with game-changing insights. Joshua shares why the future of branding is human-first, how AI can be leveraged without losing authenticity, and what steps you can take today to start creating a legacy-driven personal brand.

Connect with Joshua B. Lee:

Explore Standout Authority – www.standoutauthority.com

Follow Joshua on LinkedIn – linkedin.com/in/joshuablee

Core Themes

Human-to-Human (H2H) Branding & Authenticity
The Flaws of the ‘Influencer’ Mindset
AI as a Tool for Thought Leaders
How to Build a Personal Brand That Lasts
The 10-20-70 Content Strategy for Engagement
Why Real Relationships Matter More Than Metri

Successful Spiritualpreneur Podcast - Dr. J.J. Peterson: Mastering Storytelling, Clarifying Your Brand Message & Making Your Audience the Hero | Ep31

Transcript

Christian
What is up beautiful people? This is Christian from the Successful Spiritualpreneur Podcast. And today I'm super excited to have on the show Dr. J.J. Peterson. He is a leading expert in messaging and marketing, helping thousands of organizations growing using the Story Brand framework. With a PhD in communication and 20 years of experience, he has taught and practiced communication theory worldwide as the head of Story Brand, which you can check out at storybrand.