Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician - S7E7: Richard Ribuffo - Acting for Magicians

S7E7: Richard Ribuffo - Acting for Magicians

09/18/15 • 67 min

Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician

Richard Ribuffo talks about Acting for Magicians teaching us how and why acting and theatre training are amongst the most valuable tools for magicians and how we can benefit greatly from understanding how to apply these tools.

Richard, will be the first to tell you he’s not a “successful performer, per se but a succeeding performer.” He does have tremendous value to offer though, when it comes to having a great product to sell. As David Ogilvy said, "Great marketing only makes a bad product fail faster,” so Richard is here to talk about how to improve our product, our show.

Sponsors:

Acting for Magicians by Richard Ribuffo — Pick up your copy today and SAVE $5!

Interview with Richard Ribuffo: Success Mantras

What do you want them to Do, Think, or Feel? How do I get them to do that?

Count the pennies, and the dollars will count themselves.

Acting for Magicians

• Talks about his background in acting

• Talks about his book and how it’s structured.

• Giving more thought to why you’re doing what you’re doing. It goes beyond just doing tricks.

Artistic Method

The process of creating art from the point of view of the audience.

1. Experimentation

2. Observation

3. Discussion

4. Formulation

5. Disruption

GOTE

Goal - What do you want your audience to do, think, or feel?

Other - Who is your other? If it’s your audience, who are they?

Tactic - How will you achieve your goal?

Expectation - What do you ecpect the outcome to be?

Cool exercise to help you understand GOTE better: Watch another performer’s act, deconstruct it, and try to figure out their GOTE.

Contest!

Prize: An Autographed Copy of Acting for Magicians

In order to win, share your own GOTE by posting it in the comments below the show notes and in two weeks on 10/2, I'll announce the winner on my show.

Previous Episode

S7E6: Carisa Hendrix - Hiring an Assistant and More!

In this episode, variety entertainer Carisa Hendrix takes us through some of her personal steps to success which includes hiring a full-time assistant, Facebook Ads, press releases, and doing things out of order!

Hailing from Calgary, Carisa is a variety entertainer who for the past ten years has professionally performed magic, sideshow, circus, and fire acts. She’s taken her act all around Canada and the world. She’s been featured in Ripley’s Believe it Or Not, Vegas Strip Search, and the Guinness Book of World Records where she holds the record for “longest duration fire torch teething.”

She’s a skilled entertainer with a wide range of talents which also includes artistic director of Ballyhoo Entertainment where she crafts and designs custom entertainment options for corporate and special events.

She’s a trusted authority in fire eating and teaches on the subject via her blog at Firepedia.com.

Let’s just say she’s not the sort I’d like to happen across in a dark alley.

Sponsors:

Acting for Magicians by Richard Ribuffo — Pick up your copy today and SAVE $5!

ManageGigs.com — a system that helps you manage all your customers, gigs, set lists, and more! ManageGigs is looking for a small group of working performers to serve as beta testers. Click here to sign up for your chance to be a part of the Beta program.

Contest: Win a Book!

I'm proud to report that we've recently gotten to 50,000 downloads! Thank you for all your support! As thanks, I'm giving away a free book to one lucky winner. The book is Dan Kennedy's No BS Direct Marketing book.

To enter, click here and leave a comment telling me your favorite moment in one of my episodes, or one thing you've picked up from an interview that's helped your business. I'll announce the winner in a couple weeks.

Interview with Carisa Hendrix: Success Quote

• A generous spirit.

• Authentic relationships.

• Consistent, considerate, and complete work.

Carisa’s Road to Success

Carisa tells about the broad topics of knowledge she has that have contributed to her entertainment business success.

Hiring an Assistant

• Hiring a full-time assistant, and what’ she’s learned in the process.

• Hiring someone that wants what she’s accomplished, so she’s also mentoring someone as well as paying them.

• The value of having a personal assistant.

• How she realized that she needed an assistant.

• How to interview and pick your assistant.

• Writing a good job description.

• Bringing a non-biased third party to the interviews.

• Job duties of her current assistant.

Press Releases

• Cultivating relationships with the press.

• How write press releases.

• Have something to offer them.

• Write it so the editor doesn’t have to do anything.

• How to spin things to be more attractive to editors.

• What needs to be in a press release?

• Try to figure out what would make a good story. An interesting hook. Why now? What’s happening now?

• Who do you send press releases to? How do you build your press list?

• Not limited to just news press, but blogs and other new media avenues

Facebook Ads

• Using Facebook ads to reach very specific audiences.

• Using ads to build their community.

• Getting in front of and staying in front of the people who have already seen their shows. Top of Mind Awareness

• Starting conversations around their brand.

Doing Things Out of Order

• When working on a goal, take a step back and see if you should be doing things in a different order.

• Don’t obsess over the specific order of things. Sometimes, it may be more effective to do things out or order.

Next Episode

S7E8: Josh London - Internet Marketing Part 1

In this interview, I have my very first return guest! Josh London goes in-depth on internet marketing, first talking about your website, and then going over SEO to help you create a solid foundation for your own internet marketing strategy.

Sponsors:

Acting for Magicians by Richard Ribuffo — Pick up your copy today and SAVE $5!

Getting a View of the Landscape

• Differences between Pay Per Click and Search Engine Optimization

• What the large pieces of an internet marketing campaign are.

• Making sure you’re creating good quality content.

• Making sure all parts of your campaign line up with each other. No disconnects.

• Three stages to buying: Awareness, Research, and Buying.

Website Design

• Make your website as simple as possible

• Get your user the info they want as fast as possible

• Build on a wordpress framework and use a responsive theme to make it mobile-friendly

• Create the hierarchy of your website: Homepage, About Page, Blog (keep it updated), Contact page

• Don't try to make it "clever." Clear and simple is the better way to do things.

• The importance of having a mobile friendly website

SEO (Search Engine Optimization)

• White hat vs black hat SEO techniques.

• How to get your site in top rankings in Google.

• Yoast Wordpresslugin will help you with your SEO.

• Using keywords in your title, meta description, and body copy.

• Optimizing your images.

• Don't "stuff" your page with keywords.

• Write for the user, not the search engine.

• What people might overlook when trying to make their site more SEO friendly.

• Using header tags within your copy.

• How to do keyword research.

• Using closely related keywords.

• Having a call to action.

• Look at what everyone else is doing and make what they're doing better.

Website Content

• You want to have engaging content so that people don't leave. You want to lower your bounce rate.

• The importance of a blog.

• What should entertainers blog about and not blog about?

• Blogging and content marketing is an art.

• What should be the focus of your blog? Create content that your user wants and that will get shared on social outlets. (And not just by your mom.)

• The content that you blog about should be different than your static pages.

• Talk about the benefits of your services to your customer. Don't talk about yourself.

• How often should I update my blog?

• Don't create blog posts on a whim. Try buzzsumo.com

• Commenting on other peoples blog posts on your topic.

• Strategy of getting your blog posts shared.

• Out reaching for your content.

• Ninja outreach.com

• Your blog is another way for you to stay in front of your audience. TOMA

Parting Advice

It's all about content and making things easy for your user navigating on your site. Coming up: pay per click keywords.

Where can we find Josh London?

Clickconvertprofit.com

Flying Solo

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