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Best of Episodes - Show Biz Lessons from Jay Alexander
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
11/27/15 • 64 min
I'm currently taking a holiday break from my regularly scheduled episodes, so for the next few weeks, I'm running my six most downloaded episodes. I'll be back on the first of the year with brand new episodes! In the mean time, enjoy these "Best of" episodes.
In this episode I talk to magician Jay Alexander! We talk all about various methods that Jay uses to market his business, encourage word of mouth, build relationships with his clients, and customize his shows!
Jay Alexander is one of the top corporate and society entertainers in the country and one of the highest paid magical performers in the industry.
Jay started his career early performing for the patrons of his parent’s shoe store. At the age of 14 he won the Society of American Magicians Gold Medal of Honor.
He now creates customized shows for Fortune 500 companies. Some of his corporate clients include Apple, Cisco, Lucas Films, Bank of America, Kaiser Permanente, Coca Cola, and Chrysler. He’s also performed at private parties and events for the likes of Robin Williams, The Rolling Stones, and Duran Duran.
In the words of Ron Wood from the Rolling Stones, “Jay is the best magician I have ever seen!"
Success Mantra:Under-promise and over-deliver.
Failure Story:Tells about not quite understanding the market he was targeting and how he created a very specific character called "Moishe the All-Kosher Magician" which didn't work at all for his target market. He learned a very important lesson of knowing your market.
Favorite Success:The time he made a young girl smile who hadn't shown a smile in at least eight years while performing magic at a school for autistic children.
What's worked well for Jay's business?Having a great show, word of mouth, and having something easy for the audience to remember about his show. (Ammar's adage: KISS - Keep It Slogan Simple)
Interesting Story from the RoadListen to a fun story involving Jay at the Fillmore with the Rolling Stones, and Card on the Ceiling.
Biggest Professional ChallengeStaying relevant as he's becoming "The Old Guy."
What would Jay have done differently?Collaborated with more people and got more advice early on.
Parting AdviceLearn how to manage your money.
Other Topics Covered• You get ahead by working harder than everyone else.
• The magic isn't about you, or even your audience. It's about the Guest of Honor, or the person that hired you. It's your job to make them look great!
• Every moment from the time the client calls to the moment Jay sends the thank you card is planned and intentional. It's all part of the Jay Alexander experience.
• Going out into the audience right after his show to spend time with them, take pictures and do a little closeup magic.
• How he follows up with contacts even if he doesn't get their business.
• Word of mouth and getting video testimonials.
• Customizing his shows for his clients: Facebook is your friend!
• Getting your audience to remember you.
• Getting inspiration by watching bands and how they structure their concerts.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources
Siri: Jay does a great deal through Siri.
Also, make sure you have with you at every show, a toothbrush, prop list, color-coded cue sheet, and intro card.
Pro tip: If you laminate the prop list, cue sheet, and intro card, you'll always get them back!
Magic Books
Maximum Entertainment by Ken Weber
Stage Performance by Livingston Taylor
Business Books
Million Dollar Speaking: The Professional's Guide to Building Your Platform by Alan Weiss
Never Eat Alone by Keith Ferrazzi
Where can we find Jay Alexander?
S8E2: Chris Ruggiero - Juggling Business
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
11/06/15 • 63 min
In this interview, juggler Chris Ruggiero talks about going after your dreams and the pros and cons of doing everything in your business yourself.
Chris is a juggler, magician, and general daredevil who stays busy traveling the country performing his show where nothing is off limits! He’s recently been seen on The Ellen DeGeneres show, has published a book on following your dreams entitled Just Go, and a man of my own heart, he also has a podcast where he interviews other entertainers he’s met in his adventures!
Plus, he gives the most exuberant high fives I’ve ever seen!
Top of the Show NewsIn a week, I'm going to be traveling up north to visit some friends and take part in Phil Ackerly's Night of Comedy and Magic to support our troops. I'll be performing strolling magic before the stage show (That features Phil Ackerly, Christian Cagigal, and Ryan Kane). Come out to support our troops and to say hi! I'd love to meet you if you're up in that area! Tap here for more info!
Interview with Chris Ruggiero: Success MantraIt takes the same amount of effort to struggle as it does to thrive and succeed.
In Business, Should You Do Everything Yourself?• It helps you know what you should outsource or not.
• When you do end up outsourcing, you know more about the task at hand than you would if you hadn’t tried it out yourself first.
• Often times you’ll find things that you really love doing.
• How to know when you need to outsource something.
• Investing in yourself like in courses, specialized training, and coaches.
• Mastermind groups.
Chris’ Other Creative VenturesChris Ruggiero Podcast — a show where variety entertainer Chris Ruggiero interviews other entertainers he meets in his adventures. In this show you’ll find incredible stories that will leave you intrigued, inspired, and ready to live your own dreams. He’s interviewed entertainers like Justin Flom, Jeff Civillico, Brett Loudermilk, and Barry Friedman.
Just Go: Adventures Of A Traveling Entertainer And A Guide To Living Your Dream — In his debut book, Chris Ruggiero shares personal stories of being a traveling entertainer and offers tips and advice to create an adventurous life most people only dream of. The book is a collection of small and easily digestible essays.
Other Topics Covered• Getting things done now rather than later.
• Getting to comfortable.
• Talks about his beginnings as an entertainer.
• Inner doubt whether you’re “good enough” to be an entertainer. AKA The Impostor Syndrome.
• Individually connect with people in the crowd during your performances.
• Working with agents and how he got his first agent by doing some showcases.
• This is the best time to be living in regards to building an audience and not having to ask permission to do something.
• How Chris wrote his book.
• Physical vs. digital publishing.
• Persistence.
• Be good and keep showing up.
• Whatever gets scheduled, gets done.
Failure MomentTells about a time on a unicycle where he took a nice little spill during a show.
Favorite SuccessHis recent appearance on the Ellen Degeneres Show.
Biggest Pro ChallengeStaying focused and on task.
Parting AdviceDon’t wait to start something you’ve been thinking about. Take your first step today.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources:
A camera, on your phone or otherwise.
Books:
How to be like Walt by Pat Williams
Choose Yourself! by James Altucher
Other Resources Mentioned During Show
Barry Friedman’s Showbiz Blueprint
Michael Hyatt’s Blog and Platform University

S3E4: Kevin Viner-Corporate Magician
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
09/26/14 • 59 min
In this episode, I talk to corporate magician and mind reader Kevin Viner. We talk about his career in magic and numerous other topics including some insight into his internet marketing strategy. He gives some great practical advice that we can plug into our own marketing efforts! Seriously, this episode is packed! Kevin Viner is a corporate magician and mentalist. Starting young, he learned his craft and by the tender age of 14 started performing at the world famous Magic Castle. Within a year of that, Qualcomm hired him for his first corporate gig, but we’ll get to that in a moment. Kevin’s been recognized by his peers with numerous awards including First Place at the Las Vegas World Magic Seminar, he received a Comedy award from International Brotherhood of Magicians, and was awarded 1st Place at the Magic Castle Strolling Magic Olympics. He’s appeared numerous times on television on the program Masters of Illusion, on Johnny Carson’s American Masters Biopic, and on Japan’s SuperDrama TV. When it comes to corporate engagements, Kevin boasts 90% of his work coming from corporate presentations and trade show work for clients like Conoco Phillips, GE, IBM, Johnson & Johnson, PBS, SONY, Walt Disney, and Warner Bros. Just to name a few. And as if he’s not busy enough, in his spare time, he’s also a singer/songwriter composing for both piano and guitar, and somehow found time to train for and run his first marathon last year.
Success Quote:Knowledge and not doing are equal to not knowing at all. — fortune cookie
A Moment of Failure:Trying to get to the top of DIGG using some questionable means...
Favorite Success:Kevin's favorite success is being so busy with gigs he's able to travel the country doing what he loves.
What's been Kevin's biggest challenge?He learns and implements so much in his business, he has a hard time measuring the results of his efforts.
Getting to the top of Google SearchesKevin gives us some basic steps you can use to increase your organic google listings. Let's say, for example, Kevin wanted to to get to the top of the searches for "Tulsa Oklahoma Magician." Here's what he would do: • On your website, create a title tag of no more than 70 characters that has those keywords and your name. Example: "Tulsa Oklahoma Magician - Kevin Viner" • Have "Tulsa Oklahoma Magician" a few times in the body copy and possibly in some H1 tags. (But don't keyword stuff!) • Find a couple online directories that are reputable and are local to Tulsa, link to them on you site and ask them to link back to you from their site. If you do any college shows, try to have them link to your website, as "edu" domains are more reputable. • Establish a Google+ page local listing, and get on Yelp for your city. • It also wouldn't hurt to go out and get a gigmasters or gig salad page to link back to your site for a little more "link juice" as Kevin puts it.
Other Topics Covered• If we feel stuck, it's because we're not doing the next thing that we're supposed to do. • Talks about taking constructive criticism. • Why it's important to "change it up"with your show when presenting for corporate clients. • Making sure you have a quality show. • Asking for referrals: "Can you introduce me to three of four people you think might be able to use this [my show]? • Describes his workflow when it comes to emails and how he gets to the ever elusive "Inbox Zero." • The psychology of shooting high. • Using correct grammar and being concise in your communications. • Recording your phone calls and re-scripting your dialogue for future use. • Maintaining confidence without boosting your ego. • Mastering skills
Parting advice:Don't do magic the way everyone else does it. Find a way to make it different.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Kevin shared a small fortune of resources with us in this episode! Here they all are, organized for your clicking pleasure. :)
GMail Plugins Boomerang for Gmail
Internet Resources Adobe Creative Cloud - creative design software iContact - Email marketing Lynda.com - online instruction

S8E12: Al The Only - General Practice Magician
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
03/04/16 • 69 min
In this interview, Al The Only talks about how he's found success in being a "general practitioner" of magic. He also talks about how he came up with his brand of Al The Only.
For over 35 years Al has traveled the country with his magic, performing for corporate clients doing their trade shows, conventions, business meetings, hospitality suites and holiday parties. This includes companies like Apple, General Motors, Coca Cola, AT&T, and McDonald’s. You may also remember him from “Ask The Only,” which was his column in the Magic Menu where he fielded questions about the business side of magic. Today he’s here to share his thoughts on show business with us.
Success MantraPerception is everything.
Don’t sweat the big stuff.
You never know when you’re making a memory.
Being a General Practitioner of Magic• Defining general practitioner as it applies to being a full-time magician.
• Accomplishing the needs of his clients’ magical needs whatever they may be.
• If the client asked him if he could do something, he always said yes.
• Talks about “niching down."
• Weren’t really any gigs he wouldn’t take, but there are some that he wishes he had been able to do.
• Talks about how he’s now in the school show market and how he couples them with corporate gigs he’s doing.
• Talks about some of his selling techniques and strategy.
• How he travels with two shows.
• He has two of everything he does.
• Talks about the most unusual show he did which was being hired to steal from a department store.
• Talks about hiring a colleague sometimes to help serve the client in which he becomes the producer of a show.
Other Topics Covered• Being “present” with the people you’re performing for.
• Talks about some of the things he did to get gigs initially after getting laid off from his day job.
• You can get anything you want in life if you help enough people get what they want in life. — Zig Ziglar
• How his full-time restaurant job was the foundation of his business.
• Talks about his branding of Al The Only.
• How his name is instantly recognizable.
• Does the name make the individual, or does the individual make the name?
• His take on successes and failures.
• Dealing with multiple time zones.
• It’s not about the magic, it’s about the people you’re working with.
Failure MomentTells about how he’s lost all his money three different times within his career.
Favorite SuccessThe relationships with his clients.
Parting Advice1. Don’t do free shows.
2. If you think a show is out of your league, pass it up to another pro.
3. Never say you can’t do something for a client.
4. Don’t believe your own PR.
5. Marry a spouse with a job that has benefits. #tongueInCheek
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources:
We all have smart devices, but the smartest device we have is our brain! Listen to people. Listen to your friends.
Books:
The Business of Restaurant Magic by Al The Only (Out of Print)
Confidential Booking Reports by Dick Ryan (Out of Print)
Doug Scheer’s book Entertaining Education (Also listen to Doug Scheer’s Interview)
Where can we find Al The Only?
S7E7: Richard Ribuffo - Acting for Magicians
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
09/18/15 • 67 min
Richard Ribuffo talks about Acting for Magicians teaching us how and why acting and theatre training are amongst the most valuable tools for magicians and how we can benefit greatly from understanding how to apply these tools.
Richard, will be the first to tell you he’s not a “successful performer, per se but a succeeding performer.” He does have tremendous value to offer though, when it comes to having a great product to sell. As David Ogilvy said, "Great marketing only makes a bad product fail faster,” so Richard is here to talk about how to improve our product, our show.
Sponsors:Acting for Magicians by Richard Ribuffo — Pick up your copy today and SAVE $5!
Interview with Richard Ribuffo: Success MantrasWhat do you want them to Do, Think, or Feel? How do I get them to do that?
Count the pennies, and the dollars will count themselves.
Acting for Magicians• Talks about his background in acting
• Talks about his book and how it’s structured.
• Giving more thought to why you’re doing what you’re doing. It goes beyond just doing tricks.
Artistic MethodThe process of creating art from the point of view of the audience.
1. Experimentation
2. Observation
3. Discussion
4. Formulation
5. Disruption
GOTEGoal - What do you want your audience to do, think, or feel?
Other - Who is your other? If it’s your audience, who are they?
Tactic - How will you achieve your goal?
Expectation - What do you ecpect the outcome to be?
Cool exercise to help you understand GOTE better: Watch another performer’s act, deconstruct it, and try to figure out their GOTE.
Contest!Prize: An Autographed Copy of Acting for Magicians
In order to win, share your own GOTE by posting it in the comments below the show notes and in two weeks on 10/2, I'll announce the winner on my show.
Other Topics Covered• How he made his jump to full time and what he’s doing right now to make it work for him.
• Mentoring and being mentored
Parting AdviceAlways make the more interesting choice.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources:
Facebook Groups: AMA, SME Talk Magic
Take acting classes
Where can we find Richard Ribuffo?
S7E5: Chipper Lowell - Comic Magician
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
09/04/15 • 78 min
In this episode, Chipper Lowell talks about being raised around the circus, his approach to comedy, and the importance of branding yourself!
With his comedy, magic, and fun, crazy antics, Chipper has made a living performing for over 25 years. He’s headlined casino showrooms in Vegas, Atlantic City, Tahoe, and Reno. Brought his show aboard top cruise lines like Princess, Holland America, and Celebrity. He’s also become a favorite of top corporations performing at their events and trade shows. Add to this, he’s also toured with his one man show, “The Chipper Experience, where comedy and magic collide,” in performing arts centers, theaters, and casino show rooms throughout the US and Canada.
When it comes to accolades, Chipper has twice received “Comedy Magician of the Year,” “Specialty Act of the Year,” and was nominated two times for “Stage Magician of the Year.” He’s also been listed among the “Top Funniest Magicians Performing Today” in Magic Magazine.
The Reno Gazette Journal says "He sparkles with funny one-liners."
Contest: Win a Book!I'm proud to report that we've recently gotten to 50,000 downloads! Thank you for all your support! As thanks, I'm giving away a free book to one lucky winner. The book is Dan Kennedy's No BS Direct Marketing book.
To enter, leave a comment on the show notes page telling me your favorite moment in one of my episodes, or one thing you've picked up from an interview that's helped your business. I'll announce the winner in a couple weeks.
Interview with Chipper Lowell: Success QuoteGo with the flow. Pay attention to every detail.
Chipper’s Approach to Comedy• Inspired by Karrell Fox and subscribes to his philosophy of “come up with the routine and material first, then figure out the method."
• Does a small case study on his “Trained Turtle” routine.
• Put as many speed bumps and walls as you can into your routines, because then you’re creating more opportunities for funny moments. (Tip from Teller.)
• Making up bizarre rules like “the woman cannot be closer than 10 ft from you."
Being Clean and Branding Your Act• He doesn’t care whether he’s clean or dirty, but his product is clean.
• When you work dirty, you define the places you can work.
• It really came down to how he wanted to brand himself.
Failure MomentTells about an instance that could have been a failure but with a little creative thinking and attention to timing, things went off without a hitch.
Other Topics Covered• Designing your life by writing your eulogy and working backward from that.
• Looking at how Disney does things and modeling your business after them.
• Talks about being raised on circuses and being on the road with his family.
• How he discovered comedy magic.
• How he got a job juggling for Disneyland...after shaving his mustache of course!
• Dealing with outside distractions while performing.
• Being honest about your performances and the audience reactions.
• Variances in audiences, and bending your material accordingly.
• How taking improv courses (with The Groundlings) helped his act.
• Staying within time constraints for performances.
• Eliminating your competition when people call and want to book you specifically.
• Controlling the environment in which you perform in.
Parting AdviceGo with the flow.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources:
Voice memo recorder on your smart phone.
Books:
How to Win Friends & Influence People by Dale Carnegie Tony Robbins Books/Programs Jim Steinmeyer’s Books (Know the history of your profession.) Harpo Speaks Where can we find Chipper Lowell? chipperlowellexperience.com [email protected]
S7E4: Seth Kramer - Trade Show Magic
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
08/28/15 • 57 min
In this episode, Seth Kramer brings us insight into the ins and outs of trade show magic! Seth Kramer is a trade show, traffic-stopping ninja!
Having been in the game for over 30 years, Seth spends much of his time in trade show booths selling his client’s products using magic. In addition to this he also does other corporate events like hospitality suites, sales meetings, and even customized special events. Every day of every week holds something new for him and he’s certainly up for just about any challenge!
Kris' Recommendation of the Week — Stories of the Magic PodcastI'd like to recommend a podcast that I'd been listening to for a couple months now, called Stories of the Magic by Randy Crane. In my opinion, nobody has been able to bottle magic better than Walt Disney and if you'd like to get more into his mind, this is the show for you!
Stories of the Magic is a positive and story-filled Disney podcast offering positive stories from Cast Members, Imagineers, artists, actors, and more—including guests—promoting a mutual love of Disney, celebrating and preserving the Disney Magic, and inspiring people to live their dreams just as Walt Disney did.
Stories of the Magic Web | iTunes
Interview with Seth Kramer: Success QuoteIf you love what you do, you won’t work a day in your life.
Trade Show Magic• Tells how he got into performing at trade shows.
• Being mentored under Bob Elliott and Bud Dietrich.
• The company isn’t paying you to “do magic” but to stop traffic at the trade shows, amplifying their message, and getting leads for the company.
• Working with the company to develop the message they want presented from their booth.
• Tips to boiling things down to one concise message for his pitch.
• Building a custom act for his clients and demoing it for his clients.
• Talks about gathering crowds and keeping them at the booth.
• How important booth location is and spots to avoid.
• Performance pace.
• Getting people to step in closer to lock in the people in the front rows.
• How he recommends people break into the trade show industry today.
• Using a aerobics stepper as a riser to get you above your audience.
• Talks about his Modern Trade Show Handbook.
Interesting Story from the RoadHaving to perform him show in Germany without knowing any German. This involved an impromptu translation from the conceriege at his hotel and fast thinking!
Other Topics Covered• Talks about getting started performing professionally.
• Tells how he went to law school and decided it wasn’t for him.
• Performing at every opportunity.
• Making people aware of all the services you offer.
• Be a specialist. Not a jack of all trades.
• Tailoring your show to your clients.
Parting AdviceThere are really no secrets in this business. Keep educating yourself.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources:
Animoto helps you make video with stills and music.
Books:
Salesman of the Century by Ron Popeil Selling the Invisible by Harry Beckwith Cult of the Customer by Shep Hyken Seth Kramer's The Modern Trade Show Handbook Where can we find Seth Kramer? trafficstoppers.com The Modern Trade Show Handbook
S7E1: Brian Miller - Connecting With Your Audience
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
08/07/15 • 68 min
In this interview, Brian Miller talks about how to magically connect with anyone! He also talks about why he decided to try standup comedy and why you should too!
Brian is a nationally acclaimed corporate entertainer and keynote speaker performing mainly at colleges and corporate events. Residing in Connecticut, he regularly performs at more than 200 events every year throughout New England and across the country.
In addition to his magical performing, he’s also regularly invited to speak on topics including: influence and persuasion, secrecy, safety and awareness, the philosophy & psychology of magic, and recently did a TEDx talk on “How to Magically Connect with Anyone."
Kris' Recommendation of the WeekLast week I mentioned that you can use your public library card to access Lynda.com and their extensive wealth of online courses. This week is another great way to use your library card.
OverDrive Media Console: Borrow eBooks, audiobooks, and more from your local public library – anywhere, anytime. All you need is a library card. It's available for free on both iOS and Android platforms and I was delighted to discover a bunch of great books on business and marketing available from my library that I could download right to my phone!
Success QuotesLeap and the net will appear.
You don't want people to say, “Let’s get a magician, how about Brian Miller.” What you want them to say is, “Let’s get Brian Miller. By the way, he’s a magician."
Comedy• If you want to get into live entertainment, start doing standup comedy.
• Look for open likes and every opportunity.
• It teaches you how to deal with any audience and situation.
• Tells about his “aha moment” when it came to comedy and writing a show.
• The first time he tried standup comedy and absolutely killed! The next ten times, he bombed dismally.
• You cannot go on auto pilot. Every audience is different.
• Give information and setup, and twist it as hard as you can for the punchline.
• If you’re not naturally funny, you might not want to be a comedy entertainer.
How to Magically Connect with Anyone• Talks about his TEDx Talk
• Why it’s important to connect with your audience.
• Making sure you’re making a positive connection first impression with your audience.
• Warming up to the audience before you even mention that you’re a performer.
• How to strengthen the connection with your audience and maintain it.
• Talks about some specific things people do that alienate audiences.
• Don’t "perform at" the audience.
• Being present and listening to your audience.
• The real magic is in connecting with your audience.
Failure MomentHis very first NACA showcase. He didn’t listen to the advice from someone who had been in the college market considerably longer than Brian. He ultimately bombed.
Favorite SuccessTransitioning into and becoming a sought-after lecturer in the field he was going to pursue a PHD in. He feels it really went full circle.
Biggest Profesional ChallengeFinding time to do creative work in the midst of all the business work.
Other Topics Covered• You can’t always be completely prepared.
• You want people to hire you because of who you are, not what you do.
• Take a look at your material and if you see a bunch of people doing what you do, you might change up your material.
• Tells how he turned down going after a PHD in favor of pursuing his magic career.
• His plan for the future and a little on his strategy.
Parting AdviceDon’t be afraid to fail. Failure is NOT the opposite of success.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources:
Evernote - he likes to make audio notes.
Books:
Absolute Magic by Darren Brown
Where can we find Brian Miller?
S6E11: Fielding West - Stories and Stagecraft 101
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
07/24/15 • 79 min
In this interview, Fielding West brings us into his career telling lots of stories from his past and then sharing with us some valuable tips on effective communication from stage. There are many great lesson to be learned from this talk. Enjoy!
Fielding is a comedy magician, teacher, and keynote speaker from Las Vegas. He’s performed in a number of showrooms in Vegas, Tahoe, and Atlantic City like the Tropicana, Sahara, and Caesar’s Hotels. He’s appeared on a number of TV shows on a number of networks like A&E’s An Evening at the Improv, and CBS’ Entertainment Tonight. He’s been the opening act for top names like Liza Minnelli, Phyllis Diller, The Temptations, and Earth Wind & Fire.
He also writes comedy for other magicians and runs a class called Stagecraft 101 where he teaches people how to communicate more effectively from stage. Muhammad Ali says, “He’s one crazy MoFo!"
Sponsors:Click Convert Profit — This episode is brought to you by Josh London's Click Convert Profit and his book Flying Solo, the Smart Solopreneur’s Guide to Making Money Online. Click here to get $10 off and for my listeners only, the free ebook "4 Ways to Find Your Most Profitable Keywords.”
Kris' Recommendation of the Week11 Event Marketing Books Giveaway
Past guest of the show William Rader from WellAddended.com is giving away 11 books on event marketing to one lucky winner! Here is a list of the books he's giving away:
The Email Marketing Primer – Clay MabbittStanding Room Only – Joanne Bernstein The Event Marketing Handbook – Allison Saget Making it Rain with Events – Scott Ingram The New Rules of Marketing and PR – David Meerman Scott Stand Out Social Marketing – Mike Lewis Building Communities, Not Audiences – Doug Borwick Engage Now! – Doug Borwick Do It! Marketing – David Newman Hooked – Nir Eyal Sold Out! – Susan Ordona
Click here to be taken to the contest page where you can enter.
Success QuotesDrink a lot of water and carry a big stick.
Treat people the way you want to be treated.
Effective Communication from Stage• When he works with people, he observes them to find out what their best performance traits are and works to amplify them.
• Tells about an absolute failure he experienced when speaking publicly for the first time.
• Lack of preparation is the biggest mistake he sees people make before going up on stage in front of people.
• Think before you speak, but listen before you think.
• The difference between the professionals and the amateurs, is the length of their pauses.
• Breaking the 4th wall is the true communication of a variety act.
• Timing in communication.
• You can communicate so much with the eyes alone.
• Imagining the audience is in the underwear is the stupidest idea for public speaking!
• Ping pong effect: making eye contact with multiple people in the audience
Four things you can immediately do to improve your stage presence:
• Stand up straight.
• Projecting louder than you would normally speak and speak clearly.
• Eyes looking directly at the audience.
• Hydration - make sure you’re properly hydrated.
Other Topics Covered• Tells about how he got nose-to-nose with Muhammed Ali.
• Overcoming handicaps. • Tells about his journey, peppered with all kinds of stories!
• Talks about how he was always causing trouble for his dad who traveled the President of the United States.
• Learning from mistakes.
• How Fielding was inspired by Steve Martin to go after comedy and magic.
• How all of his constant performing prepared him for many lucky opportunities offered to him.
• Making a plan for what you want to accomplish.
Parting AdviceQuit worrying about what other people think and quit talking about other performers. You cannot elevate yourself by putting down another performer.
Take every show you can get and if possible, record it.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources:

Best of Episodes - Casino Comedy & Magic with Mark Kornhauser
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician
12/25/15 • 59 min
I'm currently taking a holiday break from my regularly scheduled episodes, so for the next few weeks, I'm running my six most downloaded episodes. I'll be back on the first of the year with brand new episodes! In the mean time, enjoy these "Best of" episodes.
Mark Kornhauser's interview is my most downloaded episode of all time! In this episode, we talk about his career in magic, what it takes to perform in casino showrooms, his successes, challenges, and how hard work really pays off.
Mark Kornhauser is one of the most successful comedy acts in the world boasting 25 years plus, consistently performing in and producing shows in the most prestigious casinos in Vegas, Reno, Lake Tahoe, and Atlantic City. We’re talkin’ Harrahs, Planet Hollywood, Mandalay Bay, Flamingo, Tropicana, and Hilton, just to name a few.
He’s opened for more than a few top name entertainers like Tom Jones, Elvis Costello, Frankie Valli, Terry Fator, David Letterman, and Tim Allen.
He’s also been featured on the Tonight Show with Jay Leno, Masters of Illusion, NBC, FOX, Comedy Central, and HBO.
Success Mantra:Hard work, clean living.
Working in Casinos:• Fitting into a time slot
• How the casino venue has changed: catering more toward headliners than variety entertainers
• How he stays in the game: develops and grows new material • Mistakes he sees people make in the casino market
• What he sees as the future of performing in casinos
Failure Moment:Did a Le Pétomane (flatulence) act that initially bombed.
Favorite Success:His current act with his dog Zsa Zsa.
How Does Mark Differentiate Himself?Makes his act vastly different from anyone else.
What's Worked Well for Mark's Business?Maintaining relationships with clients.
Interesting Story from His CareerListen in to what happened when Mark ran into James Brown at a bathroom sink.
What's Been Mark's Biggest Professional Challenge?Staying through the difficult times
Other Topics Covered• Success and how it's different for each person.
• Talks about how Doug Henning played a part in his journey.
• Listening to your audience.
• Talks about his inspiration and creative process.
• Gives us his take on magic on TV.
• You can no longer be an "expensive act," but you can be a "cheap show."
• Tells about his column in Magic Magazine.
Parting advice:Hard work, clean living. And courage.
Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!
Resources
Have a place to collect your thoughts. Also, keep a lookout for a compilation of all of his articles from Magic Magazine.
Magic Books
Hiding the Elephant: How Magicians Invented the Impossible and Learned to Disappear by Jim Steinmeyer
The Glorious Deception: The Double Life of William Robinson, Aka Chung Ling Soo by Jim Steinmeyer
The Last Greatest Magician in the World: Howard Thurston Versus Houdini & the Battles of the American Wizards by Jim Steinmeyer
Our Magic by Nevil Maskelyne
Other Books
Whack to the Side of the Head by Roger von Oech
Kick to the Seat of the Pants by Roger von Oech
Whack Pack by Roger von Oech
The Artist's Way by Julia Cameron
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How many episodes does Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician have?
Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician currently has 106 episodes available.
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The podcast is about Comedians, Marketing, Career, Entrepreneur, Comedian, Professional, Podcasts, Arts, Business, Musician and Performing Arts.
What is the most popular episode on Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician?
The episode title 'S8E13: Bill Gladwell - Stationary One Man Show' is the most popular.
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The average episode length on Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician is 64 minutes.
How often are episodes of Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician released?
Episodes of Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician are typically released every 7 days.
When was the first episode of Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician?
The first episode of Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician was released on Apr 20, 2014.
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