Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician - S7E4: Seth Kramer - Trade Show Magic

S7E4: Seth Kramer - Trade Show Magic

08/28/15 • 57 min

Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician

In this episode, Seth Kramer brings us insight into the ins and outs of trade show magic! Seth Kramer is a trade show, traffic-stopping ninja!

Having been in the game for over 30 years, Seth spends much of his time in trade show booths selling his client’s products using magic. In addition to this he also does other corporate events like hospitality suites, sales meetings, and even customized special events. Every day of every week holds something new for him and he’s certainly up for just about any challenge!

Kris' Recommendation of the Week — Stories of the Magic Podcast

I'd like to recommend a podcast that I'd been listening to for a couple months now, called Stories of the Magic by Randy Crane. In my opinion, nobody has been able to bottle magic better than Walt Disney and if you'd like to get more into his mind, this is the show for you!

Stories of the Magic is a positive and story-filled Disney podcast offering positive stories from Cast Members, Imagineers, artists, actors, and more—including guests—promoting a mutual love of Disney, celebrating and preserving the Disney Magic, and inspiring people to live their dreams just as Walt Disney did.

Stories of the Magic Web | iTunes

Interview with Seth Kramer: Success Quote

If you love what you do, you won’t work a day in your life.

Trade Show Magic

• Tells how he got into performing at trade shows.

• Being mentored under Bob Elliott and Bud Dietrich.

• The company isn’t paying you to “do magic” but to stop traffic at the trade shows, amplifying their message, and getting leads for the company.

• Working with the company to develop the message they want presented from their booth.

• Tips to boiling things down to one concise message for his pitch.

• Building a custom act for his clients and demoing it for his clients.

• Talks about gathering crowds and keeping them at the booth.

• How important booth location is and spots to avoid.

• Performance pace.

• Getting people to step in closer to lock in the people in the front rows.

• How he recommends people break into the trade show industry today.

• Using a aerobics stepper as a riser to get you above your audience.

• Talks about his Modern Trade Show Handbook.

Interesting Story from the Road

Having to perform him show in Germany without knowing any German. This involved an impromptu translation from the conceriege at his hotel and fast thinking!

Other Topics Covered

• Talks about getting started performing professionally.

• Tells how he went to law school and decided it wasn’t for him.

• Performing at every opportunity.

• Making people aware of all the services you offer.

• Be a specialist. Not a jack of all trades.

• Tailoring your show to your clients.

Parting Advice

There are really no secrets in this business. Keep educating yourself.

Recommended books and resources:

Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!

Resources:

Animoto helps you make video with stills and music.

Books:

Salesman of the Century by Ron Popeil Selling the Invisible by Harry Beckwith Cult of the Customer by Shep Hyken Seth Kramer's The Modern Trade Show Handbook Where can we find Seth Kramer? trafficstoppers.com The Modern Trade Show Handbook

In this episode, Seth Kramer brings us insight into the ins and outs of trade show magic! Seth Kramer is a trade show, traffic-stopping ninja!

Kris' Recommendation of the Week — Stories of the Magic Podcast

Stories of the Magic Web | iTunes

Interview with Seth Kramer: Success Quote

If you love what you do, you won’t work a day in your life.

Trade Show Magic

• Tells how he got into performing at trade shows.

• Being mentored under Bob Elliott and Bud Dietrich.

• The company isn’t paying you to “do magic” but to stop traffic at the trade shows, amplifying their message, and getting leads for the company.

• Working with the company to develop the message they want presented from their booth.

• Tips to boiling things down to one concise message for his pitch.

• Building a custom act for his clients and demoing it for his clients.

• Talks about gathering crowds and keeping them at the booth.

• How important booth location is and spots to avoid.

• Performance pace.

• Getting people to step in closer to lock in the people in the front rows.

• How he recommends people break into the trade show industry today.

• Using a aerobics stepper as a riser to get you above your audience.

• Talks about his Modern Trade Show Handbook.

Interesting Story from the Road

Having to perform him show in Germany without knowing any German. This involved an impromptu translation from the conceriege at his hotel and fast thinking!

Other Topics Covered

• Talks about getting started performing professionally.

• Tells how he went to law school and decided it wasn’t for him.

• Performing at every opportunity.

• Making people aware of all the services you offer.

• Be a specialist. Not a jack of all trades.

• Tailoring your show to your clients.

Parting Advice

There are really no secrets in this business. Keep educating yourself.

Recommended books and resources:

Resources:

Animoto helps you make video with stills and music.

Books:

Previous Episode

S7E3: Keri Kazz -Talks Mentoring and The Danger Circus

In this interview, Keri Kazz talks about being mentored by Franz Harary, The House of Magic, and then working with Thom Britton and Chuck Clark in creating The Danger Circus.

Keri Kazz is a legend of "Detroit's Motor City Magic Scene." At 23 years old, he’s already accomplished more than most magicians have in their entire career. Sure he’s done strolling magic in restaurants and presentations at trade shows for corporate clients, but he’s also developed an illusion show that has taken him around the world playing stages in China, India, Spain, and Taiwan as part of Franz Harary’s Mega Magic Touring Show.

Currently, he’s gearing up to go on tour with The Danger Circus, that features fire eating, glass walking, knife juggling, dangerous escapes, and a unique blend of illusion and sketch comedy.

Kris' Recommendation of the Week — After Things Podcast

After Things Podcast: This is the official after show of Weird Things Podcast. What is it like pitching a TV show? How do you take advantage of opportunities? Join hosts Andrew Mayne, Justin Robert Young, and Brian Brushwood as they talk about their experiences navigating the creative arts and media landscape.

After Things Web | iTunes

Interview with Keri Kazz: Success Quotes

If you really really want something, the only thing ever really standing in your way is yourself. Just do it!

Illusion Shows, Mentors, and The House of Magic

• Tells how he met and started working with Franz Harary.

• Talks about Franz's House of Magic in Macau.

• His duties there.

• Contact Bruce Gold [email protected], send him a demo video in order to be considered for booking.

Working with The Danger Circus

• Talks about building the show with the others.

• Talks about performing with Chuck beforehand, so they had a rapport already.

• How he came up with material that was dangerous for the show.

• Creating a brand for their show.

• Tells when they’re taking it on the road again. Around Sept. 5 around the East Coast.

Failure Moment

Booking venues that were too small and selling more tickets than could attend.

Favorite Success

Performing in China.

What's worked well for growing his business?

Working with Franz.

Biggest Profesional Challenge

Overcoming the stigma of his young age and overcoming typecasting.

Other Topics Covered

• Taking chances

• How his young age affected his career early on.

• Missed opportunities and taking action.

• Promoting.

• Hiring professionals to do things like graphic design.

• Developing who he is as a performer.

Parting Advice

Go out there and do it. Only you are standing in your way and don’t be afraid to ask for help.

Recommended books and resources:

Resources:

His friends and the magic community.

Books:

Social Media Magician by Dan Sperry (Currently Out of Print)

Strong Magic by Darwin Ortiz

Where can we find Keri Kazz?

www.dangercircus.com

Next Episode

S7E5: Chipper Lowell - Comic Magician

In this episode, Chipper Lowell talks about being raised around the circus, his approach to comedy, and the importance of branding yourself!

With his comedy, magic, and fun, crazy antics, Chipper has made a living performing for over 25 years. He’s headlined casino showrooms in Vegas, Atlantic City, Tahoe, and Reno. Brought his show aboard top cruise lines like Princess, Holland America, and Celebrity. He’s also become a favorite of top corporations performing at their events and trade shows. Add to this, he’s also toured with his one man show, “The Chipper Experience, where comedy and magic collide,” in performing arts centers, theaters, and casino show rooms throughout the US and Canada.

When it comes to accolades, Chipper has twice received “Comedy Magician of the Year,” “Specialty Act of the Year,” and was nominated two times for “Stage Magician of the Year.” He’s also been listed among the “Top Funniest Magicians Performing Today” in Magic Magazine.

The Reno Gazette Journal says "He sparkles with funny one-liners."

Contest: Win a Book!

I'm proud to report that we've recently gotten to 50,000 downloads! Thank you for all your support! As thanks, I'm giving away a free book to one lucky winner. The book is Dan Kennedy's No BS Direct Marketing book.

To enter, leave a comment on the show notes page telling me your favorite moment in one of my episodes, or one thing you've picked up from an interview that's helped your business. I'll announce the winner in a couple weeks.

Interview with Chipper Lowell: Success Quote

Go with the flow. Pay attention to every detail.

Chipper’s Approach to Comedy

• Inspired by Karrell Fox and subscribes to his philosophy of “come up with the routine and material first, then figure out the method."

• Does a small case study on his “Trained Turtle” routine.

• Put as many speed bumps and walls as you can into your routines, because then you’re creating more opportunities for funny moments. (Tip from Teller.)

• Making up bizarre rules like “the woman cannot be closer than 10 ft from you."

Being Clean and Branding Your Act

• He doesn’t care whether he’s clean or dirty, but his product is clean.

• When you work dirty, you define the places you can work.

• It really came down to how he wanted to brand himself.

Failure Moment

Tells about an instance that could have been a failure but with a little creative thinking and attention to timing, things went off without a hitch.

Other Topics Covered

• Designing your life by writing your eulogy and working backward from that.

• Looking at how Disney does things and modeling your business after them.

• Talks about being raised on circuses and being on the road with his family.

• How he discovered comedy magic.