Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

Josh White, Co-founder of CanO Water, launched the brand after returning from a holiday in Thailand where they had been inspired to drive change after seeing the dire state of plastic bottles lining the beach and what started out as an eye-opening trip abroad became a mission to reduce single use plastic. Since launching in 2015, CanO Water has sold over 15 million cans in the UK and Ireland. Propelled by increasing consumer demand for more sustainable alternatives to plastic bottled water, CanO Water has built a national presence across multiple channels in the UK and Ireland, continuing its growth in new territories as the plastic problem becomes more globally recognised. Cut to 2022 and the brand is experiencing another exciting chapter with a seven-figure investment secured to drive the brand’s already exponential growth & a new Non-Exec Chairman, the former European President at Heineken. In this podcast Oliver Bruce asks, how do you launch a brand when people don’t believe in it for the first three years and how to trust your vision and remain tenacious in the pursuit of success?
Exclusive Content –
“no one wants to be the first or last” https://bit.ly/31VpkBq “failure is so important” https://bit.ly/3zQ40cO your water tastes a bit weird https://bit.ly/3qig3MU
For more exclusive content visit Oliver's YouTube - https://bit.ly/32eboTi
Sponsor - Capsule Insurance

SUCCESS for 15% OFF all products at www.beaufortandblake.com - available until 31st December 2020.
Before visiting a mate at University for a pint Ed worked on Saville Row cutting his teeth in the world of tailoring. It was over a beer at the infamous Royal Agriculturally University that Ed decided to sew a Union Jack to the back of his dress shirt for a 'Best Of British' themed party, this was the birth of Beaufort & Blake.
Like all entrepreneurs Ed travelled the length and breadth of the UK selling his new innovative (shirt) to people far and wide, well 50 people... - Sadly however the shirts were't manufactured correctly and kept falling apart, this teamed with the niche market of dress shirts meant it was a rocky start for Ed.
Having persevered and moved his operations from a pigsty (quite literally) to Battersea London, Ed's overheads exploded and a downturn in sales saw him and his business partner nearly say goodbye to Beaufort & Blake as they faced bankruptcy. It was quick thinking that got Ed out the other side.
Beaufort & Blake expect to see a turnover of circa £3million in 2021 having onboarded 2 highly influential fashion investors and diversified their product offering. Hear it from the horse's mouth in this episode!

In this live on location recording, Oliver caught up with Andy Shovel co-founder of vegan food brand THIS at their London HQ.
A born entrepreneur Andy’s hit the headlines recently for his slightly ‘out there’ marketing stunts, one of which included a life size naked statue of Piers Morgan in Leicester Square with his ‘THIS’ product housed around Piers’ nether regions... That said, the self proclaimed ‘un-cool’ entrepreneur that is Andy, co-created his first business with a group of mates whilst at University. Ironically quite a ‘cool’ clubbing night called ‘cash throw events’ and yes the clue is in the name, it didn’t take off financially but opened Andy’s eyes to the possible.
From University to founding a recruitment business which he later exited through to finance, insurance and everything in between Andy has built and sold multiple businesses.
Not all of Andy’s business ideas however have succeeded. One such flop was ‘Equity Fish’, a business similar to what Crowdcube is today. Andy left this idea behind after being “outgunned by the legal system” - It didn’t stop there however, Andy also ventured into advertising on escalator handles however, that too also didn’t work...
Relentless and not knowing when to stop, Andy has since learnt, thankfully, when to say ‘no’. Clearly however, and contrary to that, he said ‘yes’ at exactly the right time when launching THIS, his most recent business.
Having overfunded on multiple occasions and recently rolled out vegan THIS sandwiches into WHSmith and other high street stores, Andy’s vision of a mass market vegan brand is coming to fruition as their current market value is circa £75million.
Watch the full episode on Youtube here: https://youtu.be/BULhsd5cgg0
Sponsored by Capsule Cover
Produced by PinPoint Media

After being diagnosed at 18 with an autoimmune disease, Molly Johnson-Jones was fired from her job in investment banking after requesting to work from home one day a week. Molly then met Maurice O’Brien on the dating app Hinge, and after five dates they decided to start a business together which would provide a platform for people like them who wanted more flexibility in their jobs. From this idea, Flexa was born. Flexa is a website which only allows companies with flexible working environments to advertise jobs on its jobs platform. Flexa has introduced a benchmarking index of hundreds of companies to measure their flexibility, and the most flexible of these get put on the ‘Flexa100’ list. Since its founding in 2019, over 1200 businesses have advertised jobs on the platform and the company manages 10 million transactions and $3bn of business a year. In this episode of Success Is In The Mind, Oliver Bruce asks, should you give away shares of the company in the early days when you don’t have the cash? How do you start a business with someone you’ve just started dating? And has the traditional working week been replaced completely by a new world of remote working? Watch the best bits here - https://bit.ly/3sQBUwa
For more exclusive content visit Oliver's YouTube - https://bit.ly/32eboTi Sponsor - Capsule Insurance Produced by: PinPoint Media

James Griffith, CEO and co-founder of Mous—a tech accessories brand renowned for its innovative approach to product design. Founded in 2014, Mous emerged from a desire to revolutionise the tech accessories market by offering products that seamlessly blend functionality, performance, and style. Under James's leadership, the company has grown exponentially, captivating a global audience with its commitment to quality and innovation.​
James's entrepreneurial spirit and dedication to excellence have been instrumental in Mous's success. His vision has led to the development of products that not only protect but also enhance the user experience, setting new standards in the industry. Beyond his professional achievements, James is an avid watersports enthusiast, often sharing his passion for kitesurfing and other aquatic adventures. ​
In this conversation, we explore James's path from the inception of Mous to its current status as a leader in tech accessories. We discuss the challenges faced, the innovations introduced, and the lessons learned along the way.