S5 Ep49: E49: CanO Water Co-Founder - Josh White - Creating a brand when the industry you are entering into doesn’t see the potential

01/12/22 • 47 min

Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

Josh White, Co-founder of CanO Water, launched the brand after returning from a holiday in Thailand where they had been inspired to drive change after seeing the dire state of plastic bottles lining the beach and what started out as an eye-opening trip abroad became a mission to reduce single use plastic. Since launching in 2015, CanO Water has sold over 15 million cans in the UK and Ireland. Propelled by increasing consumer demand for more sustainable alternatives to plastic bottled water, CanO Water has built a national presence across multiple channels in the UK and Ireland, continuing its growth in new territories as the plastic problem becomes more globally recognised. Cut to 2022 and the brand is experiencing another exciting chapter with a seven-figure investment secured to drive the brand’s already exponential growth & a new Non-Exec Chairman, the former European President at Heineken. In this podcast Oliver Bruce asks, how do you launch a brand when people don’t believe in it for the first three years and how to trust your vision and remain tenacious in the pursuit of success?
Exclusive Content –
“no one wants to be the first or last” https://bit.ly/31VpkBq “failure is so important” https://bit.ly/3zQ40cO your water tastes a bit weird https://bit.ly/3qig3MU
For more exclusive content visit Oliver's YouTube - https://bit.ly/32eboTi
Sponsor - Capsule Insurance

Previous Episode

S5 Ep48: E48: Caleño Drinks Founder Ellie Webb - Going it alone, breaking the ‘funding’ glass ceiling and launching a brand

Entrepreneur Ellie Webb spotted a gap in the market when asked to be the designated driver. Ellie realised that there were no exciting alcohol-free options available at the venue, this got her thinking. Wanting a beverage with a little more punch, no alcohol but still grown-up, Caleño was born! As a solo female entrepreneur Ellie has come up against the ‘funding’ glass ceiling, a number of times but through research and hard work Ellie in just a few short months has managed to raise over £1 million to launch her business. Ellie’s first order of 1,000 bottles didn’t quite go to plan, when they turned up just before Christmas with bubbles in the label it took Ellie and her sister most of the festive week to print out and hand stick them all! That’s commitment! From giving out bottles at festivals to being stocked in Sainsbury’s, Caleño is now stocked in supermarkets nationwide. In this podcast Oliver Bruce asks, how do you develop a successful alcohol-free brand? What are the challenges of launching a business as a solo female and how do you raise funding when people keep saying no!
Exclusive Content –
Women entrepreneurs get less funding - https://bit.ly/3HwBjEu Nobody teaches you how to launch a brand - https://bit.ly/3sWYG62 Launching a brand is hard on your own - https://bit.ly/3JL0iWL
For more exclusive content visit Oliver's YouTube - https://bit.ly/32eboTi For more exclusive content visit Oliver's YouTube - https://bit.ly/32eboTi Sponsor - Capsule Insurance https://www.capsulecover.com/

Next Episode

undefined - S5 Ep50: E50: Chase Distillery, Tyrell's Crisps & Willy's ACV Founder William Chase - How to go from bankruptcy to three back to back successful businesses.

S5 Ep50: E50: Chase Distillery, Tyrell's Crisps & Willy's ACV Founder William Chase - How to go from bankruptcy to three back to back successful businesses.

Trigger warning: this weeks episode contains references to suicide.
William Chase is a serial entrepreneur with over 40 years of experience running businesses. After a string of bad luck which resulted in him declaring bankruptcy and almost losing his family farm, William turned it all around when he began using rejected potatoes to create the hugely successful Tyrrells Crisps. In the following years, Tyrrells turned over millions of pounds and after selling the company to Langholm Capital for £30 million, William didn’t stop there, investing the money into a huge distillery which now produces Chase Gin and Chase Vodka. Even that was not enough for William Chase, who after recently selling Chase Distillery, is now already on to his next venture, Willy’s Apple Cider Vinegar. In this episode of Success Is In The Mind, Oliver Bruce asks how to navigate the treacherous world of getting your product stocked in supermarkets, and how to keep pushing for success even in the face of complete failure.
“Don’t let the corporate in” https://bit.ly/3Ac9lLV “Dealing with mental health problems” https://bit.ly/3FDXqYu “I’ll never be happy wherever i am” https://bit.ly/3nCN9pc For more exclusive content visit Oliver's YouTube - https://bit.ly/32eboTi
Sponsor - Capsule Insurance