S6 Ep77: Lucas London, Co-founder Lick - Success Is In The Mind

04/24/25 • 50 min

Success Is In The Mind - Hosted by Oliver Bruce and Hugo Tilmouth

In this episode, we sit down with Lucas London, the dynamic founder and CEO of Lick, the brand that’s shaking up the outdated world of home decor and paint. From launching during a pandemic to building a purpose-driven business that champions sustainability and customer empowerment, Lucas shares the bold vision behind Lick’s rise—and what it takes to disrupt a centuries-old industry.
We dive into his entrepreneurial journey, the challenges of scaling a DTC brand in a traditional market, and how Lick is using community, content, and color to inspire a new generation of decorators. Whether you’re a startup founder, a design lover, or just curious about the business of brand-building, this episode is packed with insights, lessons, and a splash of creativity.
🎧 Tune in to hear:

How Lucas turned frustration into innovation
Why sustainability isn’t just a buzzword at Lick
The power of branding in transforming a boring category
What’s next for one of the UK’s fastest-growing home brands

How Lucas turned frustration into innovation
Why sustainability isn’t just a buzzword at Lick
The power of branding in transforming a boring category
What’s next for one of the UK’s fastest-growing home brands

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S6 Ep76: Tugce Bulut, Co-founder EloquentAI - Success Is In The Mind

Tugce Bulut is a distinguished entrepreneur and data expert, renowned for her contributions to the fields of artificial intelligence and consumer intelligence. She is the co-founder and CEO of Eloquent AI, a company dedicated to advancing AI technologies to revolutionise human-computer interactions.
Prior to her role at Eloquent AI, Bulut founded Streetbees in 2015, serving as its CEO. Streetbees is a global intelligence platform that analyzes real-life moments from users worldwide to provide deep insights into human behavior, surpassing traditional survey methodologies.
Bulut's academic background includes a Master's degree from the University of Cambridge, where she specialised in poverty alleviation and global living standards. Before venturing into entrepreneurship, she spent six years as a strategy consultant, advising technology and consumer companies on accelerating growth in international markets.
Under her leadership, Streetbees expanded its user base to over 3.5 million individuals across 189 countries, enabling brands to access rich, real-time consumer insights. The platform's innovative approach attracted significant investment, including a £30 million Series B round led by Lakestar in October 2020.

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S6 Ep78: Louise Hill, Founder GoHenry - Success Is In The Mind

Louise Hill is the co-founder and Chief Operating Officer of GoHenry, a groundbreaking financial education app and prepaid debit card designed to empower kids and teens with essential money skills. Launched in 2012 after Louise spotted a gap in children’s understanding of digital spending, GoHenry now supports over 2 million users across the UK, US, and Europe.
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Louise is a vocal advocate for practical, early-stage financial education and continues to shape the conversation around money management for the next generation.