How to Create a Rinse-and-Repeat Content System to Grow on Instagram

03/10/25 • 23 min

Strut It: Bold Visibility through Instagram Marketing

You’re running a business, serving clients, managing a million things. Who has time to wake up every day scrambling for content ideas? Not you! That’s why I’m sharing my exact rinse-and-repeat content system so you can create high-performing Instagram content with less stress and more confidence.

This is the final episode of my four-part mini-series on making money with Instagram, and we’re bringing it all together. If you’re tired of feeling overwhelmed by content creation, this episode is your game plan.

What You’ll Learn in This Episode:

[00:00] The BIGGEST mistake business owners make with content creation (and how to fix it!)
[02:55] Why you need a rinse-and-repeat content system (hint: it’s a game changer for consistency!)
[05:45] Step 1: How to build a content bank so you never run out of ideas
[10:02] Step 2: The secret to batch-creating content—even when you’re busy
[15:14] Step 3: Why repurposing content is the key to faster growth
[18:00] Pro Tip: How to stay consistent even when you’re not in the mood to create
[22:13] Your next steps—turn this into a system that works for YOU!

Key Takeaways:

Content creation doesn’t have to be stressful! Having a plan in place frees up your time and energy.
Batching content is a time-saver. Set aside high-energy days for filming and use another day for editing and scheduling.
Repurpose what’s working. The best marketers don’t say 100 different things—they say the same thing 100 different ways.
Consistency beats perfection. A solid content system will help you stay visible and attract your ideal clients without the overwhelm.

Resources & Mentions:

Part One: The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!)

Part Two: 5 Proven Instagram Content Types That Bring in Hot Leads

Part Three: Selling in the DMs – How to Start, Automate & Convert Conversations into Clients

Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here
Private Coaching – DM me “APPLY” on Instagram for a free strategy call
DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide
Metricool for Instagram Analytics

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

What You’ll Learn in This Episode:

Key Takeaways:

Content creation doesn’t have to be stressful! Having a plan in place frees up your time and energy.
Batching content is a time-saver. Set aside high-energy days for filming and use another day for editing and scheduling.
Repurpose what’s working. The best marketers don’t say 100 different things—they say the same thing 100 different ways.
Consistency beats perfection. A solid content system will help you stay visible and attract your ideal clients without the overwhelm.

Resources & Mentions:

Part One: The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!)

Part Two: 5 Proven Instagram Content Types That Bring in Hot Leads

Part Three: Selling in the DMs – How to Start, Automate & Convert Conversations into Clients

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

Previous Episode

Selling in the DMs – How to Start, Automate & Convert Conversations into Clients

Welcome to part three of our four-part series on making more money with Instagram! Last week, we covered the five types of content that attract your dream clients and get them talking. And today? We’re diving into the most powerful sales tool on Instagram - your DMs.

If you’re not actively having conversations in your inbox, you’re leaving money on the table. When done right, it’s about creating real connections, serving your audience, and making it easy for the right people to say YES.

I’m sharing my exact DM automation strategy, how I guide casual convos into confident sales, and a game-changing Instagram hack that will boost your visibility overnight. Ready to turn your DMs into a 24/7 lead generator? Tune in!

What You’ll Learn in This Episode:

[00:00] The secret to using Instagram DMs as a powerful sales tool
[03:53] Engagement vs. sales—why conversations drive conversions
[04:49] A hidden Instagram algorithm hack that boosts your visibility
[05:43] How I use DM automation to streamline leads & sales
[06:39] Why "Click the Link in Bio" no longer works (and what to do instead)
[09:26] DM automation in action—examples for different business types
[12:12] Using DMs to build your email list and nurture future buyers
[14:03] Selling in the DMs without being salesy—my simple 4-step process
[20:16] The #1 mistake people make in DM sales (and how to avoid it)
[21:43] How Hot Reels helps you create content that attracts & converts
[23:30] Want high-ticket sales from Instagram? Private coaching details

Key Takeaways:

Conversations = Conversions—Engagement alone won’t grow your business. You need real conversations happening in your inbox.
DM Automation Saves Time—Set up keyword-based auto-replies to instantly share links, freebies, and applications.
Make It Easy for Buyers—Stop sending people to your link in bio! Instead, guide them into your DMs for a seamless next step.
Selling = Service—When done right, selling in the DMs feels natural, not pushy. Lead with connection, clarity, and confidence.

Resources & Links Mentioned:

DM Me "LEADS" on Instagram to grab my FREE DM Automation Guide
Get on the Hot Reels Waitlist to create content that attracts & converts
Want private coaching? DM Me "APPLY" for a complimentary business strategy session
Check Out Duality Coffee (Fresh-roasted, premium coffee delivered to your door!)

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

Next Episode

High-Ticket Sales on Instagram: A Coaching Success Story with Paula Newlands

What if your next high-ticket client was already watching you on Instagram?

I'm chatting with Paula Newlands, a business coach for personal stylists, about how she turned her content into real sales. Before working together, Paula had a vision for her program but needed help turning that vision into actual sales. She shares how she refined her content, nailed her messaging, and most importantly, closed a high-ticket client straight from her Instagram content.

We’re breaking down the exact strategy she used to build trust, nurture her audience, and confidently sell her offer, without chasing leads or cold DMing. This is a behind-the-scenes look at what it's really like to work with me inside my private mentorship.

What You’ll Learn in This Episode:

[00:00] Instagram Sales Success – How Paula landed a high-ticket client
[03:20] The Power of Messaging – Why clarity attracts paying clients
[06:45] How to Build Trust with Your Audience – The organic funnel strategy that works
[09:30] Overcoming the Fear of Selling – Paula’s mindset shift around high-ticket sales
[12:15] Why Investing in a Mentor is a Game-Changer – How guidance led to faster results
[15:50] Your Next Steps – How to apply this strategy to your own business

Key Takeaways:

Your audience is watching. Keep showing up and making offers.
Clear, confident messaging is the difference between content that converts and content that gets ignored.
Your Instagram DMs are a goldmine—learn how to nurture relationships without feeling salesy.
If you’re not seeing the results you want, it’s time to refine your strategy.

Resources & Links:
Hot Reels Waitlist – DM me “HOT” on Instagram or sign up here
Private Coaching – DM me “APPLY” on Instagram for a free strategy call
DM Automation Guide – DM me “LEADS” on Instagram to grab my free guide
Metricool for Instagram Analytics

Work With Paula:
Personal Styling & Business Coaching for Stylists
Follow Paula on Instagram

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH