Strut It: Bold Visibility through Instagram Marketing

How do you make your reel go viral?

For my dance studio business, we've had over 10 reels that got millions and millions of views, and countless more that had over 100,000 views. I have created a ton of viral content in the last three years. It's part of why we have such an impressive following on Instagram.

I am sharing 12 key reasons why your Reels may NOT be reaching their full potential and what you can do about it. This will help you understand how Instagram works and how you can improve your reels to attract more ideal clients and followers.

In this episode, you’ll learn about:

• [4:26] Getting Started with Reels: What are reels and why they're crucial for your Instagram strategy
• [6:51] The Power of Virality: Ever wondered what it feels like to have a reel go viral? I'm sharing my personal experiences and the incredible impact it can have on your follower count.
• [16:41] Why Optimization Matters: It's not just about posting reels; it's about ensuring your entire Instagram profile is optimized to attract your ideal audience.
• [23:03] Identifying Underperformance: Let's pinpoint some common reasons why your reels might not be hitting the mark, from technical issues to content strategies.
• [24:28] Strategies for Success: I'll walk you through practical tips for boosting your reel performance, from grabbing attention to staying on trend and everything in between.
• [29:57] Avoiding Pitfalls: Learn what not to do when it comes to reel creation, including the importance of removing TikTok watermarks and focusing on valuable content.

EPISODE LINKS:

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

Insta-Growth: The 30 Day Private Instagram Mentorship - SAVE $200 WITH CODE "PODCAST" https://www.elizabethmarberry.com/insta-growth

Get full show notes and the episode transcript: https://www.elizabethmarberry.com/podcast

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth
• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"

Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Are you drowning in the stress of trying to create Instagram content every single day? I’m breaking down my super simple, no-fluff, 5-step plan to help you map out 14 days of Instagram content in just 30 minutes. Yup, you heard that right—30 minutes!

This plan will simplify your entire content creation process so you can stay consistent, engage your audience, and still have time to focus on what matters the most in your business and life.

What You’ll Learn in This Episode:

• [00:00] Welcome! Why Instagram content can feel overwhelming—and how we’re going to fix that today!
• [03:15] Step 1: Defining your goal for the next 14 days—focus, focus, focus!
• [05:45] Step 2: Understanding your audience’s pain points and desires.
• [07:50] Step 3: Creating content pillars for variety—because nobody wants a feed that feels like a sales pitch 24/7.
• [12:30] Step 4: Mapping out your 14-day content plan with intention and ease.
• [17:25] Step 5: Why strong hooks and clear calls-to-action are non-negotiable for engagement.
• [21:00] Recap: Why repurposing your content is one of your best business strategies.

Takeaways You Can Use Right Now:

• Set one goal for 14 days of content to streamline your efforts.
• Get to know your audience—what keeps them up at night and how you can be the solution.
• Use content pillars to create a balanced feed that educates, entertains, and engages.
• Plan ahead: With a simple structure, your content for 14 days can be mapped out in 30 minutes.
• Always hook your audience and add a clear call-to-action—they need to know what to do next!

Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.

EPISODE LINKS:

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth
• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"

Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If you've ever wondered how to turn your passion into a powerful podcast that not only captures hearts but also drives business growth, you're in for a treat!

This week, I'm sitting down with the incredible Caroline Hull, podcasting strategist, manager, and CEO of Wild Home Podcasting. Caroline's journey from shy introvert to confident podcasting pro is nothing short of inspiring, and she's spilling all the secrets on how you can do it too.

In this episode, you’ll learn:

[00:03:43] The power of long form content.

[00:04:36] Podcasts for building client connections.

[00:08:41] Repurposing content for marketing strategies.

[00:12:32] Starting a podcast journey.

[00:17:30] Building speaking skills through podcasting.

[00:19:13] Podcasting industry evolution.

[00:23:27] Importance of podcast strategy.

[00:27:34] Finding confidence behind the microphone.

[00:29:18] Overcoming self-doubt in content creation.

[00:34:20] Podcast content for conversions.

[00:38:04] Podcasting for business owners.Episode Links:

Grab Your FREE Solo Episode Template: Start recording episodes that are set up to create connections and help you sell on your podcast!

Join Caroline's membership STRATEGIZE AND SHINE!
Check out the Podcast Launch Accelerator

Follow Caroline Hull on Instagram

JOIN HOT REELS: The 12 Month Instagram Content Lab
An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)

If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.

Insta-Growth: The 30 Day Private Instagram Mentorship - SAVE $200 WITH CODE "PODCAST" https://www.elizabethmarberry.com/insta-growth

Get full

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth
• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"

Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Are you frustrated by low Instagram story views? Wondering how to make the most of your stories to boost engagement and drive results? You’re in the right place. I’m sharing a game-changing strategy that can multiply your Instagram story views by 10x—yes, really! Whether you’re gearing up for holiday promotions or simply want to build deeper connections with your audience, this tip will transform how you use stories.

What You’ll Learn in This Episode:

• [00:00] The Power of Instagram Stories: Why stories are your secret weapon for building relationships with your most loyal followers.
• [04:15] Why Letting Your Stories Go Blank Works: A simple trick to reset Instagram’s algorithm and get more people viewing your content.
• [07:22] Step-by-Step Strategy to 10x Story Views: Practical steps for implementing this strategy, including tips on timing and using DM automation.
• [11:38] Stories vs. Reels: How stories nurture your audience while reels bring in new followers.
• [14:20] Algorithm Insights: What Instagram looks for when prioritizing whose stories to show and how you can leverage this for growth.
• [17:35] Real-Life Results: Examples of how this strategy brought new leads to my email list and skyrocketed engagement.

Key Takeaways:

1. Pause to Reset: Let your stories go blank for 24-48 hours. This resets Instagram’s algorithm and ensures your next story gets more visibility.
2. Start Strong: Post one engaging story after the pause with a clear hook and a keyword-based call-to-action (CTA).
3. DM Automation for Engagement: Use tools like ManyChat to boost interaction and drive traffic to your lead magnets or offers.
4. Build Connections: Stories are about nurturing your audience—share behind-the-scenes content and let your followers feel like they’re part of your inner circle.

EPISODE LINKS:

Try ManyChat for FREE with my LINK

Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth
• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"

Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Struggling to turn your holiday promotions into actual sales on Instagram? If Black Friday, Cyber Monday, or Small Business Saturday feels like a scramble every year, this episode will help you set up an effective, stress-free strategy that drives real results. I’ll show you how to engage your audience, leverage Instagram’s latest tools, and automate for sales success—all without overwhelming yourself. Ready to make this holiday season your best one yet? Let’s dive in!

What You’ll Learn in This Episode:

• The Power of DM Automation (05:04): Why “link in bio” prompts aren’t enough in 2024 and how to set up keyword-triggered messages to direct followers instantly to your offers, like a little sales assistant on autopilot.
• Setting Up Your Black Friday Strategy (08:49): From using countdowns in Stories to building urgency and driving engagement with carousels and Reels, I’ll share a strategy to make your offers pop in a crowded holiday feed.
• Crafting Irresistible CTAs (14:02): I’ll guide you on creating memorable and clear calls-to-action that your followers can easily act on without hunting through your profile.
• Using Lead Magnets as Holiday Gifts (18:35): Not offering a sale? Discover how to use Black Friday to build your email list with irresistible freebies that position you as an expert, nurture your audience, and set the stage for future conversions.

Key Takeaways:

• Simplify the Buying Process: With DM automation, make it as easy as possible for followers to engage and convert with your promo offers.
• Lean into Carousels & Stories for Engagement: Use carousel posts, music, and countdowns to create anticipation and urgency.
• Elevate Your CTA Game: Bold, specific, and easy-to-use CTAs make all the difference in capturing attention and encouraging action.
• Think Long-Term with Lead Magnets: Even if you’re not selling this holiday season, freebies can be a powerful way to build your list and grow engagement.

EPISODE LINKS:

Try ManyChat for FREE with my LINK

Feeling stuck? I have two spots left in my private mentorship program this quarter. If you’re ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
• Apply for your FREE Instagram Breakthrough Call with Elizabeth
• Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth 💸 SAVE $200 WITH CODE "PODCAST"

Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.