Ep. 29 | From Electrician to YouTube Marketing Guru: Ben Jones' Journey

11/22/24 • 32 min

Shanel, Host of the Structure and Soul podcast, dives deep into the power of YouTube marketing with guest Ben Jones from Titan Marketing. The conversation kicks off with a look into the nuances of branding and audience growth on the platform, highlighting the unique advantages YouTube offers compared to other social media channels. Ben shares his journey from traditional marketing methods to embracing YouTube, detailing the pivotal moment when he transitioned after losing his Facebook ad accounts unexpectedly. This shift not only changed the trajectory of his career but also opened doors to a new realm of business possibilities through YouTube ads.

Throughout the discussion, Ben emphasizes the significance of understanding your audience and the importance of crafting compelling ad content. He outlines a four-part structure for effective YouTube ads: starting with a hook, followed by a concise elevator pitch, an engaging story, and a strong call to action. Listeners are encouraged to focus on the first few seconds of their ads, as these moments can determine the ad's success. The episode is packed with insights into leveraging YouTube's targeting capabilities, which allow marketers to reach audiences based on income and intent, a strategy that can significantly enhance lead quality.

As the conversation progresses, Ben also touches on the exciting developments in YouTube's advertising landscape, including the emergence of YouTube Shorts and innovative ad formats. He shares how businesses can repurpose successful content from other platforms to engage audiences on YouTube effectively. The episode wraps up with a discussion on the future of marketing, the potential of AI in ad creation, and the importance of nurturing a solid internal team to sustain growth in an evolving digital space. For entrepreneurs and marketers alike, this episode is an invaluable resource filled with practical strategies and inspiration for harnessing the power of YouTube.

Key Takeaways:

Understanding the importance of YouTube ads can significantly boost your business growth.
Creating a compelling hook in the first five seconds of your ad is crucial.
Effective targeting on YouTube allows you to reach high-income potential clients directly.
Utilizing AI for ad script creation can streamline your marketing efforts tremendously.
Building a solid marketing strategy is essential for driving traffic to your online business.
Helping young entrepreneurs start their own businesses can reshape future generations' financial literacy.

Connect with Ben:

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

Key Takeaways:

Understanding the importance of YouTube ads can significantly boost your business growth.
Creating a compelling hook in the first five seconds of your ad is crucial.
Effective targeting on YouTube allows you to reach high-income potential clients directly.
Utilizing AI for ad script creation can streamline your marketing efforts tremendously.
Building a solid marketing strategy is essential for driving traffic to your online business.
Helping young entrepreneurs start their own businesses can reshape future generations' financial literacy.

Connect with Ben:

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

Previous Episode

Ep. 28 | From Postpartum to Power: How Fitness Transformed My Life with Tonyael Miller

Tonyael Miller, also known as Coach T, opens up about her transformative journey from struggling with postpartum depression to becoming a certified wellness coach dedicated to empowering mothers and caregivers. The conversation dives deep into her personal experiences, revealing how fitness became a pivotal tool in her healing process. Tonyael candidly shares her initial reluctance towards physical activity and the significant turning point when she decided to embrace fitness as a means to combat her mental health challenges.

This journey not only changed her life but also inspired her to help other women navigate similar struggles, emphasizing the importance of breaking the stigma surrounding mental health, especially for mothers who may feel isolated in their experiences.

Throughout the episode, Tonyael discusses her coaching philosophy, which is rooted in the understanding that mental and physical health are interconnected. She explains how she addresses the unique needs of her clients, creating a supportive environment that encourages self-care and wellness. Tonyael s approach is holistic; she collaborates with licensed professionals in mental health and nutrition to ensure her clients receive comprehensive support. This collaborative model reflects her belief in the power of community and the importance of seeking help, encouraging listeners to prioritize their well-being without guilt. The episode not only highlights Tonyaels personal growth but also serves as a call to action for listeners to recognize their own health needs and consider fitness as a viable pathway to healing.

As the conversation progresses, Tonyael shares her strategies for growing her business during challenging times, particularly during the COVID-19 pandemic. She highlights the significance of networking and forming partnerships with local businesses to expand her reach and influence. The episode culminates in Tonyael discussing her upcoming projects, including her participation in Women and Mens Health magazine and the launch of her book, showcasing her commitment to raising awareness about mental health and wellness. Her story is one of empowerment, resilience, and the pursuit of purpose, inspiring listeners to embrace their own journeys and consider how they can foster support within their communities.

Takeaways:

Tonyael's personal journey through postpartum depression led her to become a wellness coach.
Fitness and wellness can significantly improve mental health, especially for moms and caregivers.
Collaboration with other professionals can enhance service offerings and meet client needs.
Investing in coaching has accelerated Tonyael's growth and helped her scale her business effectively.
Networking locally allows for authentic connections and can lead to successful collaborations.
Tonyael's upcoming event, 'Mindset Movement and Mimosas', emphasizes community and wellness awareness.

Connect with Tonyael:

www.fitbytm.com

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn:

Next Episode

Ep. 30 | Scaling Your Business Beyond Revenue Ceilings: Insights from Corey Barbour

The dialogue between Shanel and Corey Barbour explores the common fears surrounding debt and financing in the entrepreneurial journey. Corey, a seasoned commercial loan broker, takes listeners on a journey through his experience working with businesses that struggle to find the capital they need to thrive. He discusses the importance of mindset when it comes to leveraging capital, sharing that many clients often come to him with preconceived notions about debt that can hinder their growth.

Throughout the episode, Corey breaks down his P3 method, detailing how he prepares clients for financial success, provides access to loans, and partners with other entities to create a comprehensive support system. He also candidly reflects on his own mistakes and lessons learned along the way, offering listeners key takeaways on what questions to ask when seeking funding and how to build a solid foundation for a business. This episode encourages entrepreneurs to view financing as an integral part of their growth strategy rather than a source of fear.

Key Takeaways:

Corey emphasizes the importance of preparing clients for the capital needed for growth.
Understanding your business's capacity to handle debt is crucial for sustainable growth.
Messaging is critical; if you can't articulate your business, securing funding becomes challenging.
Investing in branding without a solid business foundation can lead to financial pitfalls.
It's essential to assess what you truly need before investing in coaching programs.
Corey shares that being grounded in faith and family helps him navigate the pressures of entrepreneurship.

Connect with Corey:

Where to Find Us: