
Ep. 26 | How Bianca Jordan Built a Law Firm on TikTok: Secrets to Marketing Success
11/19/24 • 33 min
Shanel welcomes Bianca Jordan, a dynamic immigration attorney who has transformed her law practice into a thriving business model through the power of social media, particularly TikTok.
Bianca shares her journey from starting a virtual law firm in 2014 to pivoting into marketing consultancy during the pandemic. She emphasizes the importance of leveraging platforms like TikTok to build a strong online presence without compromising professional licenses.
The conversation dives deep into Bianca's insights on how professionals across various fieldssuch as therapists, CPAs, and real estate agentscan utilize social media to attract their ideal clients while maintaining compliance with their regulatory bodies.
Bianca recounts her experiences during the pandemic when many traditional lawyers struggled to adapt, while she thrived by embracing a virtual model and sharing her knowledge. Her story serves as a powerful reminder of the evolving landscape of legal practice and the necessity for professionals to adapt and innovate in their marketing strategies.
Connect with Bianca:
www.instagram.com/brazenlawyer/
www.linkedin.com/in/brazenlawyer
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
Shanel welcomes Bianca Jordan, a dynamic immigration attorney who has transformed her law practice into a thriving business model through the power of social media, particularly TikTok.
Bianca shares her journey from starting a virtual law firm in 2014 to pivoting into marketing consultancy during the pandemic. She emphasizes the importance of leveraging platforms like TikTok to build a strong online presence without compromising professional licenses.
The conversation dives deep into Bianca's insights on how professionals across various fieldssuch as therapists, CPAs, and real estate agentscan utilize social media to attract their ideal clients while maintaining compliance with their regulatory bodies.
Bianca recounts her experiences during the pandemic when many traditional lawyers struggled to adapt, while she thrived by embracing a virtual model and sharing her knowledge. Her story serves as a powerful reminder of the evolving landscape of legal practice and the necessity for professionals to adapt and innovate in their marketing strategies.
Connect with Bianca:
www.instagram.com/brazenlawyer/
www.linkedin.com/in/brazenlawyer
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
Previous Episode

Ep. 25 | Mental Wellness & Entrepreneurship: A Conversation with Venice Garner Moore
In this empowering episode of Structure and Soul, host Shanel Evans sits down with Venice Garner Moore, a licensed therapist, spiritual life coach, and the founder of Embracing Your Difference. Together, they explore the intersections of mental health, spiritual wellness, and entrepreneurship. Venice shares her personal journey from witnessing her mothers struggles with depression to building a thriving mental health practice and supporting entrepreneurs, couples, and individuals. This episode is packed with insights on overcoming mental health barriers, embracing your differences, and creating a balanced, intentional life as an entrepreneur.
The Role of Mental Wellness in Business Success: Venice emphasizes the importance of addressing mental health for entrepreneurs to thrive in their businesses and relationships.
Breaking Cultural Barriers: Mental health care isnt tabooits essential. Venice discusses the stigma surrounding therapy in different cultures and how to advocate for better care.
Repackaged Expertise: Learn how Venice pivoted her business model by introducing retreats and workshops, expanding her offerings while staying true to her mission.
"The trauma youve experienced doesnt define you. Its time to release what no longer serves you." Venice Garner Moore
Connect with Venice Garner Moore:
- Instagram: @embrace_your_difference
- Website: https://blinq.me/5kMrHu4vpxpqfaNGc5tP
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
Next Episode

Ep. 27 | From Nest to Best: How Donovan Helps Young Adults Find Their Path
Navigating the complexities of young adulthood can be daunting, but Donovan provides a refreshing perspective on how to approach this transitional phase with confidence and clarity. His background as a school counselor informs his approach to coaching, allowing him to draw from real-life experiences to illustrate the challenges young people face today.
The conversation is rich with insights as Donovan discusses the pressures of societal expectations and the internal struggles that many young adults encounter. He introduces a practical frameworkthe 'traffic light' systemwhich helps individuals assess their emotional state and determine when they need to seek support. This tool not only aids in managing stress but also cultivates a culture of open communication, encouraging young adults to articulate their needs without hesitation.
As the discussion progresses, Donovan reflects on his own journey through the educational system and career transitions, sharing valuable lessons about the importance of finding one's true calling. He emphasizes the pitfalls of following a predetermined path that may not align with one's interests or values, urging young adults to explore their passions fearlessly. Donovan's insights on adaptability are particularly poignant in today's fast-paced world, where the ability to pivot and embrace change is more crucial than ever. He champions the development of soft skillsthose essential interpersonal abilities that empower individuals to navigate their personal and professional lives successfully.
The episode concludes with a strong message about the role of mentorship and support in shaping the futures of young adults. Donovan underscores the importance of creating safe spaces for exploration and discussion, where young people can express their ambitions without judgment. This conversation serves as a powerful reminder that the journey to adulthood, while challenging, can be navigated with the right guidance, fostering a generation of resilient and self-assured individuals ready to take on the world.
Takeaways:
- Donovan emphasizes the importance of helping young adults transition from dependence to independence, discovering their true passions.
- The pressure young people feel often comes from various sources, including societal expectations and self-imposed standards.
- Using a traffic light system, Donovan encourages self-care and awareness of mental health among students.
- He believes that adapting to change is a crucial skill that young people need to develop.
- Parents play a significant role in guiding young adults to find their paths, often seeking external support.
- Donovan's experience shows that authenticity and being true to oneself are key in both personal and professional development.
Connect with Donovan:
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
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