Ep. 24 | Ditch the Vanilla: Amanda's Guide to Authentic Branding for Interior Designers
11/14/24 • 27 min
Amanda's engaging conversation on the Structure and Soul podcast offers a deep dive into the challenges faced by interior designers in establishing their online identities. With a focus on authenticity, Amanda describes how many professionals hide behind generic content instead of embracing their colorful personalities. She introduces the concept of 'ditching the vanilla,' which serves as a rallying cry for creatives to express themselves vibrantly and connect with their audience on an emotional level. Throughout the episode, Amanda articulates the vital role that storytelling plays in attracting clients, asserting that true connection arises from sharing personal experiences rather than merely showcasing work.
The discussion also highlights Amanda's transition from traditional interior design to coaching, emphasizing her passion for helping others navigate the complexities of digital branding. She recounts her journey of building a successful e-design business while traveling the world, demonstrating the power of adaptability and innovation in today's market. Amanda's insights are particularly relevant in a post-COVID landscape, where many are re-evaluating their professional paths and seeking more flexible, fulfilling careers. This episode provides not only practical tips for enhancing social media presence but also a motivational call to embrace one's unique story and use it to foster genuine connections with clients.
Takeaways:
- Amanda emphasizes the importance of authenticity in branding and social media for interior designers.
- Ditching the vanilla approach means showcasing your unique story to attract clients.
- Creating a vibrant online presence is crucial for standing out in the design industry.
- Networking and collaboration can lead to unexpected opportunities and business growth.
- Amanda shares her transition from working with homeowners to coaching fellow designers online.
- The journey of overcoming online harassment and rebuilding a business is truly inspiring.
Connect with Amanda:
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
Amanda's engaging conversation on the Structure and Soul podcast offers a deep dive into the challenges faced by interior designers in establishing their online identities. With a focus on authenticity, Amanda describes how many professionals hide behind generic content instead of embracing their colorful personalities. She introduces the concept of 'ditching the vanilla,' which serves as a rallying cry for creatives to express themselves vibrantly and connect with their audience on an emotional level. Throughout the episode, Amanda articulates the vital role that storytelling plays in attracting clients, asserting that true connection arises from sharing personal experiences rather than merely showcasing work.
The discussion also highlights Amanda's transition from traditional interior design to coaching, emphasizing her passion for helping others navigate the complexities of digital branding. She recounts her journey of building a successful e-design business while traveling the world, demonstrating the power of adaptability and innovation in today's market. Amanda's insights are particularly relevant in a post-COVID landscape, where many are re-evaluating their professional paths and seeking more flexible, fulfilling careers. This episode provides not only practical tips for enhancing social media presence but also a motivational call to embrace one's unique story and use it to foster genuine connections with clients.
Takeaways:
- Amanda emphasizes the importance of authenticity in branding and social media for interior designers.
- Ditching the vanilla approach means showcasing your unique story to attract clients.
- Creating a vibrant online presence is crucial for standing out in the design industry.
- Networking and collaboration can lead to unexpected opportunities and business growth.
- Amanda shares her transition from working with homeowners to coaching fellow designers online.
- The journey of overcoming online harassment and rebuilding a business is truly inspiring.
Connect with Amanda:
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
Previous Episode
Ep. 23 | Unlocking High Ticket Success: Messaging Secrets Revealed with Jackie Noelke
Diving into the world of high-ticket coaching and consulting, Shanel and Jackie discuss the challenges and triumphs of building a business centered around impactful messaging. Jackie highlights her unique approach to messaging that focuses on desires rather than problems, steering clear of the traditional 'problem-agitate-solve' formula that often leaves potential clients feeling disempowered. The conversation flows into the importance of understanding the current market dynamics, where buyers are now more discerning and require a longer nurturing process.
Jackie stresses the need for entrepreneurs to offer varied price points and flexible options to cater to diverse client needs, as well as the resurgence of live webinars and masterclasses as effective tools for engagement. This episode is a treasure trove of actionable tips for those in the coaching and consulting space, offering a fresh perspective on how to adapt and thrive in todays competitive landscape.
Takeaways:
- Effective messaging is essential for high-ticket sales; it's not just about ads.
- Building authentic relationships through social media can enhance your marketing strategy.
- Nurturing your leads and providing value can lead to better conversions over time.
- Shifting focus from pain points to desires can attract more empowered clients.
- Creating a diverse range of offers can cater to different client budgets and needs.
- Consistency in showing up on social media fosters trust and engagement with your audience.
Connect with Jackie:
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
Next Episode
Ep. 25 | Mental Wellness & Entrepreneurship: A Conversation with Venice Garner Moore
In this empowering episode of Structure and Soul, host Shanel Evans sits down with Venice Garner Moore, a licensed therapist, spiritual life coach, and the founder of Embracing Your Difference. Together, they explore the intersections of mental health, spiritual wellness, and entrepreneurship. Venice shares her personal journey from witnessing her mothers struggles with depression to building a thriving mental health practice and supporting entrepreneurs, couples, and individuals. This episode is packed with insights on overcoming mental health barriers, embracing your differences, and creating a balanced, intentional life as an entrepreneur.
The Role of Mental Wellness in Business Success: Venice emphasizes the importance of addressing mental health for entrepreneurs to thrive in their businesses and relationships.
Breaking Cultural Barriers: Mental health care isnt tabooits essential. Venice discusses the stigma surrounding therapy in different cultures and how to advocate for better care.
Repackaged Expertise: Learn how Venice pivoted her business model by introducing retreats and workshops, expanding her offerings while staying true to her mission.
"The trauma youve experienced doesnt define you. Its time to release what no longer serves you." Venice Garner Moore
Connect with Venice Garner Moore:
- Instagram: @embrace_your_difference
- Website: https://blinq.me/5kMrHu4vpxpqfaNGc5tP
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
- Host Website: www.shanelevans.com
- Apply to be a Guest: www.structureandsoulpodcast.com
- LinkedIn: Shanel Evans
Subscribe & Leave a Review:
Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.
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