Ep. 2.14 | Rebranding for Success in Business w/ Sherrell Martin

05/15/25 • 33 min

SummaryIn this conversation, Shanel Evans and Sherrell Martin discuss the evolution of financial management and bookkeeping, particularly in light of the COVID-19 pandemic. Sherrell shares her journey from traditional accounting roles to creating a training program for aspiring bookkeepers, emphasizing the importance of adapting to industry needs and the challenges of career pivots. They explore the fears associated with change, the necessity of embracing new opportunities, and the importance of teaching comprehensive financial skills to future bookkeepers. In this conversation, Sherrell T Martin shares her journey of starting her own business to gain flexibility as a parent, the importance of rebranding for success, and her mission to empower others through teaching bookkeeping. They discuss the rise of women entrepreneurs, the resilience of bookkeeping as a profession, and the significance of building a supportive community. Sherrell emphasizes the need for a mindset shift in addressing the needs of individuals who prefer employment over entrepreneurship, and the challenges of embracing imperfection in business.Key Takeaways

Sherrell's pivot was inspired by the need for better bookkeeping education.
The fear of change can be outweighed by the need for new opportunities.
Balancing logical training with entrepreneurial risk-taking is crucial.
The need for comprehensive bookkeeping education is greater than ever. Starting a business can provide the flexibility needed for family commitments.
Rebranding can significantly impact business success and client engagement.

Connect with Sherrell: https://www.instagram.com/sherrelltmartinhttps://www.linkedin.com/in/sherrelltmartin

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Sherrell's pivot was inspired by the need for better bookkeeping education.
The fear of change can be outweighed by the need for new opportunities.
Balancing logical training with entrepreneurial risk-taking is crucial.
The need for comprehensive bookkeeping education is greater than ever. Starting a business can provide the flexibility needed for family commitments.
Rebranding can significantly impact business success and client engagement.

Connect with Sherrell: https://www.instagram.com/sherrelltmartinhttps://www.linkedin.com/in/sherrelltmartin

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Previous Episode

Ep. 2.13 | Unveiling the Best Kept Secret: A Journey to Visibility with Prima Jope

SummaryIn this episode of the Structure & Soul podcast, host Shanel Evans and guest Prima Jope discuss the challenges faced by mission-driven entrepreneurs who often feel like the best kept secret. They explore the importance of personal branding, the balance between structure and soul in business, and the transformative journeys of clients who have learned to embrace their uniqueness while effectively marketing themselves. The conversation emphasizes the need for authenticity, the significance of tracking small wins, and the lessons learned from pivotal moments in their entrepreneurial journeys.Key Takeaways

Building a personal brand is essential for visibility.
Structure and soul must coexist in business.
Authenticity attracts the right clients.
It's important to track small wins in your journey.
Being a best kept secret can be a compliment but is also a visibility challenge.
You can be uniquely gifted and still need marketing support.

Connect with Prima:www.facebook.com/primajope

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Next Episode

Ep. 2.15 | Becoming a Six-Figure Quitter with Danielle Graves

SummaryIn this episode of the Structure & Soul podcast, host Shanel Evans speaks with Danielle The Coach about the concept of 'employed entrepreneurs'individuals who are navigating their corporate careers while exploring entrepreneurial ventures. Danielle shares her journey from a fulfilling career in the FBI to becoming a life and leadership coach, emphasizing the importance of helping others transition from traditional employment to entrepreneurship. The conversation delves into the challenges faced by high-achieving professionals, particularly women, in balancing their corporate roles with their entrepreneurial aspirations. They discuss the evolving landscape of work, the need for organizations to adapt, and the significance of clear messaging in personal branding. In this conversation, Danielle The Coach and Shanel Evans explore the themes of authenticity, the journey of the employed entrepreneur, the challenges of perfectionism, and insights from Danielle's book launch. They discuss the importance of showing up as one's true self in professional settings, the evolution of identity as one transitions into entrepreneurship, and the lessons learned from launching a book amidst imperfections. The dialogue emphasizes the significance of personal growth, storytelling, and the courage to take action despite fears and uncertainties.Key Takeaways

Clear messaging is crucial for effective personal branding.
Organizations that reward entrepreneurial thinking retain top talent.
The shift in business dynamics is ongoing and requires adaptation.
The concept of employed entrepreneurs is an untapped market. Showing up authentically resonates with ideal clients.
Deconditioning from corporate identity is a continuous process.
Every level of success requires a new version of ourselves.

Connect with Danielle Graves:IG: @daniellethecoachFB: https://www.facebook.com/dgthecoachLinkedIn: https://www.linkedin.com/in/daniellethecoach/

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