Ep. 2.13 | Unveiling the Best Kept Secret: A Journey to Visibility with Prima Jope

04/29/25 • 37 min

SummaryIn this episode of the Structure & Soul podcast, host Shanel Evans and guest Prima Jope discuss the challenges faced by mission-driven entrepreneurs who often feel like the best kept secret. They explore the importance of personal branding, the balance between structure and soul in business, and the transformative journeys of clients who have learned to embrace their uniqueness while effectively marketing themselves. The conversation emphasizes the need for authenticity, the significance of tracking small wins, and the lessons learned from pivotal moments in their entrepreneurial journeys.Key Takeaways

Building a personal brand is essential for visibility.
Structure and soul must coexist in business.
Authenticity attracts the right clients.
It's important to track small wins in your journey.
Being a best kept secret can be a compliment but is also a visibility challenge.
You can be uniquely gifted and still need marketing support.

Connect with Prima:www.facebook.com/primajope

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Building a personal brand is essential for visibility.
Structure and soul must coexist in business.
Authenticity attracts the right clients.
It's important to track small wins in your journey.
Being a best kept secret can be a compliment but is also a visibility challenge.
You can be uniquely gifted and still need marketing support.

Connect with Prima:www.facebook.com/primajope

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Previous Episode

Ep. 2.12 | Creating Value in a Noisy Digital World w/ Josh Klemons

SummaryIn this conversation, Shanel Evans and Josh Klemons explore the intersection of digital marketing and progressive politics, discussing strategies for creating value online, building community, and engaging audiences. Josh shares insights from his journey into digital marketing, emphasizing the importance of adding value rather than focusing solely on sales. He introduces the concept of 'bricks and feathers' in content strategy and offers practical tips for balancing news consumption with productivity. The discussion highlights the lessons businesses can learn from political campaigns, particularly the significance of connection and community engagement.Key Takeaways

Content should be relevant to your business's core values.
Bricks represent core messages; feathers represent fun, engaging content.
Building an audience requires moving people off social media.

You are a megaphone for the community, not a superhero.

Connect with Josh:tiktok.com/@jlemonsklinkedin.com/in/joshklemonshttps://bsky.app/profile/jlemonsk.bsky.social

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Next Episode

Ep. 2.14 | Rebranding for Success in Business w/ Sherrell Martin

SummaryIn this conversation, Shanel Evans and Sherrell Martin discuss the evolution of financial management and bookkeeping, particularly in light of the COVID-19 pandemic. Sherrell shares her journey from traditional accounting roles to creating a training program for aspiring bookkeepers, emphasizing the importance of adapting to industry needs and the challenges of career pivots. They explore the fears associated with change, the necessity of embracing new opportunities, and the importance of teaching comprehensive financial skills to future bookkeepers. In this conversation, Sherrell T Martin shares her journey of starting her own business to gain flexibility as a parent, the importance of rebranding for success, and her mission to empower others through teaching bookkeeping. They discuss the rise of women entrepreneurs, the resilience of bookkeeping as a profession, and the significance of building a supportive community. Sherrell emphasizes the need for a mindset shift in addressing the needs of individuals who prefer employment over entrepreneurship, and the challenges of embracing imperfection in business.Key Takeaways

Sherrell's pivot was inspired by the need for better bookkeeping education.
The fear of change can be outweighed by the need for new opportunities.
Balancing logical training with entrepreneurial risk-taking is crucial.
The need for comprehensive bookkeeping education is greater than ever. Starting a business can provide the flexibility needed for family commitments.
Rebranding can significantly impact business success and client engagement.

Connect with Sherrell: https://www.instagram.com/sherrelltmartinhttps://www.linkedin.com/in/sherrelltmartin

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

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