Ep. 2.12 | Creating Value in a Noisy Digital World w/ Josh Klemons

04/25/25 • 31 min

SummaryIn this conversation, Shanel Evans and Josh Klemons explore the intersection of digital marketing and progressive politics, discussing strategies for creating value online, building community, and engaging audiences. Josh shares insights from his journey into digital marketing, emphasizing the importance of adding value rather than focusing solely on sales. He introduces the concept of 'bricks and feathers' in content strategy and offers practical tips for balancing news consumption with productivity. The discussion highlights the lessons businesses can learn from political campaigns, particularly the significance of connection and community engagement.Key Takeaways

Content should be relevant to your business's core values.
Bricks represent core messages; feathers represent fun, engaging content.
Building an audience requires moving people off social media.

You are a megaphone for the community, not a superhero.

Connect with Josh:tiktok.com/@jlemonsklinkedin.com/in/joshklemonshttps://bsky.app/profile/jlemonsk.bsky.social

About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Content should be relevant to your business's core values.
Bricks represent core messages; feathers represent fun, engaging content.
Building an audience requires moving people off social media.

You are a megaphone for the community, not a superhero.

Connect with Josh:tiktok.com/@jlemonsklinkedin.com/in/joshklemonshttps://bsky.app/profile/jlemonsk.bsky.social

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Previous Episode

Ep. 2.11 | Bankruptcy to Bookkeeping Empire w/ Nicole Barham

SummaryIn this episode of the Structure & Soul podcast, host Shanel Evans speaks with Nicole Barham, founder of Five Minute Bookkeeper. They discuss the journey of entrepreneurship, the importance of financial clarity, and the balance between business and family life. Nicole shares her personal story of overcoming bankruptcy and how it inspired her to create a tool that simplifies bookkeeping for solopreneurs. The conversation also touches on the significance of mindset in business expansion, the challenges of collaboration, and the need for financial education among entrepreneurs.Key Takeaways

Nicole Barham created Five Minute Bookkeeper to help entrepreneurs manage their finances easily.
Bankruptcy was a pivotal moment that led Nicole to focus on her financial health.
Listening to client needs can lead to business expansion and new service offerings.
Setting boundaries is crucial for balancing business and family life.
Mindset plays a significant role in how entrepreneurs view their finances.
Collaboration can be beneficial but requires careful vetting and alignment.

Get in Touch with Nicole:https://www.instagram.com/5minutebookkeeper/https://www.facebook.com/5minutebookkeeper

Where to Find Us:

Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans

Subscribe & Leave a Review:

Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

Next Episode

Ep. 2.13 | Unveiling the Best Kept Secret: A Journey to Visibility with Prima Jope

SummaryIn this episode of the Structure & Soul podcast, host Shanel Evans and guest Prima Jope discuss the challenges faced by mission-driven entrepreneurs who often feel like the best kept secret. They explore the importance of personal branding, the balance between structure and soul in business, and the transformative journeys of clients who have learned to embrace their uniqueness while effectively marketing themselves. The conversation emphasizes the need for authenticity, the significance of tracking small wins, and the lessons learned from pivotal moments in their entrepreneurial journeys.Key Takeaways

Building a personal brand is essential for visibility.
Structure and soul must coexist in business.
Authenticity attracts the right clients.
It's important to track small wins in your journey.
Being a best kept secret can be a compliment but is also a visibility challenge.
You can be uniquely gifted and still need marketing support.

Connect with Prima:www.facebook.com/primajope

Where to Find Us: